Business Technology Technology Trends Telecoms




The increase in cyber threats across the board is crippling businesses. Digital security technologies were often in the shadow of fancy new hardware, software and cloud technologies that offered greater gains, but security solutions are fast becoming the foundation for many successful managed service providers, says Jacquie Hough, ESET‘s MSP specialist, “because, without a solid security foundation, even the most advanced technologies will be obsolete if attacked.”


Managed service providers (MSPs) – and resellers before them – play a critical role in the IT ecosystem. By outsourcing many day-to-day IT requirements to these companies, smaller organisations, in particular, can save costs, improve service levels and focus more resources on growing the business. Theoretically, they can also reduce security risks by handing the task over to a more capable and well-resourced provider. Therefore, MSPs looking to offer greater value to their customers have a great opportunity to provide digital security solutions.


ESET has now launched dedicated XDR security solutions, ESET Inspect and ESET Inspect Cloud – currently available to ESET’s enterprise business customers – which will be accessible via ESET’s MSP Administrator platform as used by current MSPs to protect their customers’ digital journeys. The new offering will allow current and prospective MSP customers access to a simplified and unified digital security platform, with MSP-optimised solutions which are easy to use, help minimise their daily operations, and allow MSPs to provide top-rated security to help solidify their own customers’ trust.


This is accomplished without compromising efficiency on behalf of quality, because the new platform integrates balanced breach prevention, detection and response capabilities, and comprehensive threat intelligence. It is modular, adaptable, and continuously innovated with each system upgrade.


Sales through the channel are increasing year on year, regardless of the vendor solution. The line between resellers – our traditional channel for digital security solutions – and MSPs is blurring, highlighting the need for resellers and partners alike to evolve strategies and consider how digital security can play a role in their tech stack offerings.


Canalys recently published a report looking at the MSP tech stack, presenting the layers to the five core MSP technologies: Remote monitoring and management, cloud SaaS, backup, IT service management and now cyber security. MSPs thrive and grow when they understand their position in this ecosystem and that digital security is the foundation for a solid, dependable tech stack.


Customers’ understanding of digital security has also advanced a lot in recent years, and they are shifting from digital security being a compliance item, to providing proactive insights and monitoring that actively protects their investments.


In 2021, digital security within managed services grew by 18%. It is not just about endpoint and networking products anymore. This growth stat reveals that MSPs must provide more holistic security strategies, including consulting, technology, monitoring, analytics and remediation services. Success as a reseller and MSP is no longer rooted in just landing sales.


The report serves as an insightful lens into the MSP world because it reveals the delicate balance between trust and freedom sought by MSPs: the confidence to select any one vendor as a long-term, stable partner committed to its MSP program and the freedom to mix and match several trusted vendors from the tech stack to access the best technologies available. ESET’s interoperability is a feature, and our programme is designed with this in mind.


ESET targets partners who specifically offer SLA-based services to their end customers. With ESET’s industry-leading solutions and backing, this volume-based service is highly flexible and profitable.  What makes ESET’s solutions for its partners particularly attractive is the ability to manage the entire suite of ESET security solutions and products from a single console which can be turned on and off as the customer requires.


And when dealing with end customers in the SMB space, where every cost is scrutinised, it is critical to demonstrate value, transforming the service offering from a pure-play protection offering to threat detection and proactive response. ESET’s solution is flexible and scalable in design, future-proofing the MSPs’ multitenancy model and helping clear security engineers’ overflowing helpdesk. In terms of making life easier for MSPs, ESET offers a flexible, self-service, zero-commitment billing model which keeps the pressure off and allows their MSP partners to ‘pay as they go’ monthly and for the subscriptions they actually need.


For many MSPs trudging through this complexity, turning to ESET may be a perfect fit, to put it boldly. The ideal MSP partner is a partner who understands ESET products, firstly. And secondly, they must have the trust of their end user to manage their security requirements.


MSPs are hungry for more revenue so they need a partner that they and their end customers can trust to deliver reliable products and exceptional value. If this is done well, profit and growth will follow.


Leave a Comment

Your email address will not be published.

You may also like

Business Economy Finance Fintech

Fintechs should develop products that address the exact needs of their customers (By Mike Cook)


All around the world businesses are pulling out the stops to achieve growth in what can best be described as challenging economic conditions. Africa is no exception. The continent has long been recognised for its immense potential, and as such businesses across sectors are investing heavily into the continent. Advancements in technology make serving the unbanked and underserved populations in Africa more viable than ever before. However, that does not mean growth comes easily. It is a hyper competitive and complex environment where genuinely understanding your customer is key to growth.

Even with this textbook understanding, there is a strong urge to take the “build it and they will come” approach because we can get caught up in our own technology and view problems from our frame of reference while ignoring the customer. This is typified in the African market where we see multiple shiny apps being dropped across markets…

Read More
Business Technology Technology Trends

Canon’s SELPHY series of compact photo printers celebrates 20th anniversary


Canon Inc. ( announced today that its SELPHY series of compact photo printers, which enables users to easily print high-quality photos and continues to offer a wide range of ways to enjoy photo printing, will celebrate its 20th  anniversary in 2024.

The SELPHY series was created in 2004 in response to heightened demand for photo prints due to the rapid spread of digital cameras in the early 2000s. As of April 2024, the SELPHY series has launched 31 products1 and sold a combined total of more than 17 million units2 worldwide.

The name SELPHY, a combination of “self” and “photography,” was given to convey Canon’s hope that easily printing photos on one’s own would allow people to experience new ways of enjoying photography. SELPHY printers produce photo prints that possess both high-quality and excellent durability through the adoption of a dye sublimation printing process, in which ink…

Read More
Business Economy

NASENI, NIPSS To Collaborate On Enhancing Digital Economy, Job Creation* 

The National Agency for Science and Engineering Infrastructure (NASENI) and the National Institute for Policy and Strategic Studies (NIPSS), Kuru, Plateau State are set to collaborate on enhancing Nigeria’s digital economy footprints, empowering and creating jobs for millions of youths.
The Executive Vice Chairman and Chief Executive Officer (EVC/CEO),  NASENI, Mr. Khalil Suleiman Halilu, disclosed this while welcoming participants of the Senior Executive Course (SEC) 46 of NIPSS who were at the Agency on Strategic Institution Study tour on Monday, 15th April, 2024.
Halilu said he was elated that NASENI was identified as one of the federal government’s agencies that have all it takes to empower and create job opportunities for Nigerian youths, and make the country self-reliant in
manufacturing and digital economy.
Halilu said strengthening the capacity of key stakeholders in Nigeria to access, adopt and scale up technologies is an…

Read More
Business Education

Nugi Technologies CEO, Austin Ugi, Champions Education Access Across Nigeria and Beyond



Austin Ugi, CEO of Nugi Technologies, asserts that education is the beacon of hope that can illuminate the future of our continent. As a corporate responsibility, Nugi Technologies remains committed to extending educational opportunities to children nationwide.

“I am passionate about ensuring every out-of-school child can return to the classroom,” expressed Austin Ugi. “Last month, with the incredible support of my tight-knit community, we made it possible for 383 children to continue their education.”

Ugi emphasized that this endeavor is only the beginning, with plans to sustain these programs year-round. Collaborating with Artycare Initiative and Happy Feet For Kidz Foundation, they have already impacted over 10,000 schoolchildren by providing essential resources such as footwear, uniforms, textbooks, and covering school fees.May be an image of 1 person and beard

The driving force behind Ugi’s mission is personal. Recalling the challenges he faced…

Read More
Business Economy News Opinion Software




UGI AUGUSTINE, CEO of NUGITECH, a pioneering IT firm originating from Cross River and known for its widespread deployment of innovative solutions nationally and internationally, has shared insights into the company’s transformative journey.

Recalling the remarkable progress NUGITECH has achieved over the years, UGI AUGUSTINE emphasized the significance of continuous growth and learning. “Success isn’t merely measured by our accomplishments, but by our capacity to evolve, learn, and navigate towards our future goals,” remarked AUGUSTINE.

AUGUSTINE further highlighted the pivotal role of teamwork in NUGITECH’s success trajectory. “In our pursuit of excellence, collaboration has been paramount. Sustainable success necessitates the amalgamation of diverse talents, humble leadership, and a culture of mutual learning,” he noted.

Concluding on a note of gratitude, AUGUSTINE credited the unwavering dedication of NUGITECH’s team for the company’s expansion from a singular entity to a conglomerate overseeing multiple ventures. “Our team’s relentless…

Read More
Business Economy Energy

Introducing the EcoFlow RIVER 2 Pro & DELTA 2 Max: The Ultimate Energy Partners to Power Through Loadshedding


EcoFlow (, a leading eco-friendly energy solutions company, today launched the RIVER 2 Pro and DELTA 2 Max in South Africa. Featuring an upgraded capacity and faster charging, the RIVER 2 Pro is the best portable power station within stage 6 loadshedding. DELTA 2 Max has a UPS (Uninterrupted Power Supply) transfer time of 20ms and a capacity of 2048Wh, making it an ideal power ally for whole-home comfort.

“As loadshedding continues to grow, the EcoFlow RIVER 2 Pro and DELTA 2 Max ensure our consumers have access to a simple, flexible and reliable energy source wherever and whenever they should need it,” said Bradley Chetty, B2C Sales Director at EcoFlow South Africa. “We are proud to bring more lifestyle solutions to the market. EcoFlow is committed to making life better through meaningful innovation.”

RIVER 2 Pro, the Best Portable Power Station within Stage 6 Loadshedding

Charge Faster and…

Read More
Business Culture Economy Tourism Travels




From childhood, we’ve been ingrained with the belief that foreign-made goods and businesses outshine our own in Africa. Consequently, “Made in Ghana” labels are rare, as even Ghanaian businesses opt for branding their products as “Made in China” or “Made in US”.

But how can our economies flourish if we neglect our own creations? Take the example of Air Peace, shaking up the Lagos-London market with competitive pricing, compelling giants like British Airways to slash fares.

Now is the time for Nigerians to rally behind Air Peace and shun foreign airlines that overcharge us. Consider the countless Nigerians flying from Lagos or Abuja to London daily—imagine the revenue they generate for foreign carriers. The same applies in Ghana; let’s envision…

Read More
Business Government International

AirPeace Faces Challenges in Competitive Lagos – London Route



In the bustling international air travel scene out of Nigeria, Flyairpeace, the latest entrant into the Lagos – London route, finds itself in the midst of stiff competition. This route, known for its high traffic volume, has attracted the attention of major players, unwilling to yield market share to the newcomer, especially amidst concerns over shark-infested waters.

The ongoing price war initiated by established international airlines is expected to persist, posing significant challenges for Airpeace. While the airline may lack the financial muscle to sustain such a battle, experts caution against engaging in a futile contest where victory seems improbable.

Instead, Airpeace is urged to capitalize on its unique strengths, such as offering exceptional in-flight cuisines, minimizing flight delays, providing superior customer service, facilitating hotel-to-airport transfers, and implementing localized frequent flyer promotions. These strategies could help endear the airline to Nigerian travelers along this route.

Furthermore, there are calls for government intervention…

Read More