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Farouk Khailann, CEO of Premium Africa Holdings and Senior Advisor, has delivered a sharp critique of traditional methods used to attract investors to Africa, asserting that these practices are not only costly but increasingly ineffective.

In a recent statement, Khailann highlighted the inefficacy of conventional investment approaches, which often involve lavish spending and large entourages. “The traditional methods of attracting investors have become not only excessively expensive but also increasingly ineffective,” Khailann said. He criticized the practice of presenting oneself with an entourage dressed in expensive suits, noting that this approach does not resonate with high-net-worth investors interested in Africa. “You sit in rooms where the real private, high-appetite-for-Africa investors don’t align with or even bother to show up,” he added.

Khailann also condemned the reliance on government-to-government funding, which he claims often comes with restrictive conditions. He emphasized that genuine private investors are sometimes exploited for personal gain rather than…