In a constantly digitizing world, the need to have a robust information technology (IT) solution for any level of business becomes imperative from website development to daily operations, businesses must incorporate IT to remain relevant. Though, many businesses especially start-ups in Africa, Nigerian inclusive has always had a phobia in deploying IT solutions that will enable them to boost their productivity, citing cost and expertise as a hindering factor. Tanta Innovative Limited, an indigenous software development firm located in Lekki has recently launched an All-in-One Customer relationship management (CRM)Packages specifically designed for small and medium businesses (SMEs) in Nigeria and Africa.
Lauded by many business owners, the Tanta SME Business SUITE has shown that small businesses can be fully digitized and still not have a deep hole in their pocket as it is with oversea software programs and at the same times enjoying some level of bespoke or tweaking to suit each business needs. The Tanta SME Business Suite is an all-in-one software solution designed to meet the diverse needs of Small and Medium Enterprises (SMEs). It integrates CRM, Email Marketing, Business Analytics, SEO, and Web Development into one cohesive package.
Speaking to the media, Abraham Esandayinze Tanta, the Chairman of Tanta Innovative Limited said that “Covering everything from robust CRM solutions to cutting-edge web development, our packages are tailored to empower businesses of all sizes. Cost Efficiencies, We understand that every business is different, especially when it comes to financial planning. That’s why we offer both one-time payment and flexible monthly plans. Choose the one that fits your budget and cash flow needs.”
He added that, “On Streamlined Operations, Our suite is an all-in-one package, specifically designed to address the unique hurdles your business faces. Whether you’re in retail, technology, or any other sector, our tools empower you to be more efficient and effective in your operations. Also, our Customer Involvement infrastructure is robust. With Tanta, you’re not just purchasing software; you’re investing in a brighter, more sustainable future for your business.”
With many levels or types of businesses to choose from, Tanta’s SME Business Suite are paid for annually from the Starter pack which gives an SME various benefits such as Basic Static Web Pages, Up to 5 static pages. Ideal for portfolio websites, landing pages, etc. They will have Business Email Accounts,1-Year Hosting with Free Domain, this includes one .com domain free for the first year. Renewable at standard rates. They will also get Basic SEO Services, Meta tags, Google Analytics setup, and basic keyword optimization. Others are Basic Email Marketing, Basic Newsletter Campaigns for up to 1,000 subscribers. Social Media Management, Business Analytics, Google Analytics setup and basic performance reports, Google My Business Listing, Setup, verification, and initial profile optimization.
The other level which is “Professional” has these benefits including Dynamic Website with Up to 15 pages with basic interactive elements like contact forms and customer logins.5 Business Email Accounts, CRM Integration, Streamline customer management with our easy-to-use CRM. Also for paltry N20,000.00 they get Advanced SEO Services, In-depth keyword research, backlinking, and content optimization.
Additionally, there will be automated campaigns, customer segmentation, and analytics for up to 5,000 subscribers, Social Media Management, includes account setup, content calendar, and advertising setup for up to 4 platforms. Then Advanced Business Analytics which includes detailed reporting, traffic analysis, and performance metrics. Google My Business Optimization and Ongoing profile management and customer review management.
Enterprise-level keyword research, backlinking, technical SEO, and ongoing optimization. Personalized email campaigns, A/B testing, and analytics for an unlimited number of subscribers. Full Social Media Management, Comprehensive management of all your social media platforms, including advertising campaigns. Then there is In-Depth Business Analytics, Customized analytics dashboard, advanced reporting, and actionable insights. The business will enjoy the services of a Dedicated Account Manager that will oversee your project and ensure optimal performance.
“The Tanta SME Business Suite is designed to be user-friendly. Our team is always available for support and guidance. On data security, Yes, we prioritize your data security. Our cyber-security protocols are in line with international best practices. We offer round the clock customer support through email, phone, and live chat. Our uptime is 99.9% The Enterprise package also includes a dedicated account manager. We also do not hold businesses down with long term contracts. There is no long-term contract for any of the packages. You can choose to cancel at any time. We want businesses to experience growth,” Abraham Esandayinze concluded.
Anthony Emeka Nwosu
