Business Fashion Society Sponsored Tourism Travels Trends

Africana X plosion – From Nigeria to the World; Africana set standards for success in Africa

The merry sound of clinking glasses, hearty laughter and afrobeats music permeated the cool September evening at Rue Marconi Zone 4, a posh business district in the Ivorien port city of Abidjan. The motley crowd of extremely well and colourfully dressed individuals gathered at the brilliantly lit venue were celebrating the grand opening of an Africana X (https://shopAfricana.co) flagship store – the first of its kind outside of Nigeria.

VIDEO

 

By establishing this new store in Abidjan, a city that widely reflects the culture of French speaking West Africa, the Africana (https://bit.ly/3R7Wv8m) brand made significant statement of intent – that they are taking the lead in the movement to propagate African fashion on a global scale.

Perhaps, this explains the fanfare and overwhelming outpouring of goodwill that greeted the event by friends and the teeming fans of the brand, both at the venue and online, across the brand’s social media platforms. To many who follow, patronize, collaborate with, or look up to Africana Couture, this ceremony signified more than just expansion, this was a celebration of African excellence and a milestone in Africana Couture’s (https://bit.ly/3Rbw3KW) masterplan to redefine what African fashion is, and ultimately rebrand Africa.

The brand, Africana Couture

Birthed by a vision to put African fashion on the world map, Africana’s focus was to change the way traditional African attire was perceived locally and internationally. The strategy to do this was simple; fuse the uninhibited creativity of African design concepts with the very best in tailoring methods/technology and top it off with unwavering commitment to excellence in process execution and service delivery.

More than 10 years down the line, this strategy has proven extremely effective. This is evidenced by the fact that Africana Couture (https://AfricanaCouture.com), boasts amongst its clientele, a wide assortment of presidents, industry leaders, celebrities and expatriate connoisseurs of great fashion, who are enamoured with the brand’s consistent track record of distinctive excellence.

However, with inclusiveness as one of the core edicts of the Africana brand, it became essential to devise a means to involve more people whose tastes might defer from the usual bespoke traditional offerings and this necessitated the creation of Africana X.

Africana X, or Africana Xperience (https://shopAfricana.co), is a subdivision of the Africana corporation that disrupts the market place for bespoke fashion by offering ready-to-wear pieces, at affordable prices, at its physical boutiques and e-marketplace. Africana Xperience caters to the needs of sophisticated individuals who want to enjoy the sartorial standards offered by bespoke tailoring, without the wait time that is usually required.

Taking its maxim of inclusiveness even further, Africana X goes beyond its primary offering of traditional pieces. With the Africana Heritage collection (https://bit.ly/3LA00Dp), it offers streetwear that pay homage to Icons of African history; the Africana Traditional Bags and Clan Scarf collections offer premium ancillary items; and even sneaker heads are not left out as the store offers a range of specially crafted sneakers to satisfy even the most avid collector.

The Africana X (https://shopAfricana.co) store expands the range of the brand’s service delivery potential from just luxury fashion to luxurious lifestyle, and in service of the promise of the brand’s moniker, has become a curator of the luxurious side of the African experience.

The incredible journey and success of the Africana brand can be attributed to the passion, dedication and creativity of the over 150-man team, however, none of these would have been possible without the vision, leadership and design of Charles ‘Africana’ Oronsaye (https://bit.ly/3dIYDpc).

The Man, Charles Oronsaye

Despite a degree and a promising career in Law, Charles Oronsaye (https://bit.ly/3Spo5Ph), the founding creative director of Africana Couture (https://bit.ly/3xKVnAO), made up his mind pretty early to deviate from the beaten path and follow his own way. Possessing a fiercely independent mind and rebellious spirit, he knew acquiescing to the dictates of societal expectations would never suit him, and so, after brief detours in music and the entertainment industry, his journey brought him to fashion.

From humble beginnings in Benin city, Nigeria, Charles had a very clear idea of what it was he was building. Even as a fresh-faced university graduate in early 2010s, Charles was adept at spotting opportunities; which in this case was the social media following he had built during his time in the media. In the absence of financial capital, he leveraged on his social capital to build a network of clients, partners and staff.

Operating exclusively from his social media platform, Charles learnt the trade on the journey, calling upon all his tenacious resolve, creativity, affable personality and ability to adapt and evolve. One decade later, the daring young man who had big dreams has been replaced by a seasoned businessman, Forbes entrepreneur and inspiration to a generation of young African fashion professionals.

The Africana X store expands the range of the brand’s service delivery potential from just luxury fashion to luxurious lifestyle

According to him, one key element in the success of the brand is that he has never lost sight of the principles which informed the mission in the first place. This is illustrated by the fact that despite the fact that he has assembled some of the brightest minds to build this dream with him, he remains deeply entrenched in the process, ensuring that the vision maintains its heading.

The fact that the name, Africana is interchangeably used to identify the man and the brand is testament to Charles’ hands-on approach to doing business and his determination to ensure the brand stays true to its founding edicts.

Under his leadership and guidance, Africana Couture has transformed into more than just a fashion label selling men’s clothing. it is now widely viewed as a lifestyle and aspirational brand that curates one of the most exciting versions of the African experience- one of luxury, minimalist beauty and consistent excellence.

Abidjan today, Tomorrow the world (After Abidjan, What Is Next?) (https://bit.ly/3C5Bhnn)

Following the launch of African X in Abidjan, plans are underway to replicate the success of Africana’s private tailoring business model in Dakar, Senegal, the style capital of French West Africa, and an even more audacious campaign to plant seeds in the original concrete jungle, New York City by the end of the year.

The proliferation of the brand into New York City is strategic, as the Big Apple is not only an important fashion capital, but is also a nexus for global commerce. It therefore makes sense to first setup shop here and then spread its tendrils across the Americas, Europe and eventually Asia.

Africana beyond fashion (https://bit.ly/3C3fb4H)

Over the course of the last decade, Africana has metamorphosed into an industry leader, credited with making definitive contributions to the African fashion ecosphere such as creating the first-ever African measurement template which takes into consideration, factors that are uniquely African in nature which were largely overlooked by the dimensions recommended by western fashion industry.

In its role as an industry gatekeeper, Africana is a standard against which other brands can measure progress and a beacon providing a guiding light to newcomers who seek direction.

In addition to these bold strides in the fashion industry, Africana has pivoted and branched into other economic sectors including Fin-Tech, with its foray into Blockchain technology and is making moves in real estate with its plan to launch Africana Smart HQ.

On the philanthropic/social awareness front, the brand also manages to combine industrial finesse with corporate responsibility with moves such as; ensuring it remains an equal opportunity employer, creating a fund dedicated to catering to the welfare of needy women and children and ensuring that the stringent Covid-19 rules are adhered to in all its dealings.

There is also Africana H2O, a brand of bottled water available in a handful of locations across the continent which exists to reiterate the importance of access to safe drinking water for everyone.

In conclusion

Africa is experiencing a renaissance which has mostly been championed by the creative industry within the continent. This afrocentric wave has increased the love for, and influence of most things afroculture. The world is paying attention and more people are looking to Africa; no longer just a destination for pity and charity, but as a veritable source of inspiration and ideas.

This paradigm shift is one that comes with far-reaching attendant benefits and with ambassadors such as Charles Oronsaye (https://bit.ly/3UuqRom) and his band of merry innovators at Africana Couture (https://bit.ly/3R5SBwH) leading this new movement, we can rest assured that the African story is getting a happy and beautiful ending.

Leave a Comment

Your email address will not be published.

You may also like

Business Economy Finance News

Stakeholders Converge at the Maiden International Financial Inclusion Conference, Lead Conversations on Financial Inclusion

post-image

 

 

 

Nigeria, on 24th and 25th November 2022 hosted the largest convening of the global Financial Inclusion ecosystem since the launch of its National Financial Inclusion Strategy in 2012. The 2022 International Financial Inclusion Conference organized by the Central Bank of Nigeria (CBN) and its partners within the financial inclusion governance committees themed: “Financial Inclusion for all: Scaling Innovative Digital Models” had in attendance over 5000 participants from at least 78 countries around the world.

Among the major dignitaries in attendance were His Excellency, President Muhammadu Buhari (GCFR), who was represented by the Honorable Minister of the Federal Capital Territory, Mallam Mohammad Musa Bello (CON); United Nations Secretary-General Special Advocate (UNSGSA) on Inclusive Finance, Queen Maxima of the Netherlands; Secretary to the Government of the Federation, Mr. Boss Mustapha; the Honorable Minister for Communication and Digital Economy, Professor Isa Pantami; the Honorable Minister of Women Affairs, Dame Pauline Tallen; the Honorable…

Read More
Agriculture Business Culture Economy

FG TO STREAMLINE EXISTING SORGHUM VARIETIES TO ENHANCE SELF-SUFFICIENCY, OTHERS

post-image

 

Federal Government has reiterated its commitment to streamline the existing sorghum varieties in the country to enhance Self-sufficiency, income generation, Food and Nutrition Security amongst others.

The Minister, Federal Ministry of Agriculture and Rural Development, Dr. Mohammad Mahmood Abubakar revealed this while receiving report of the Sorghum Technical Committee, in his office, in Abuja, recently.

He stated that the objective of streamlining the existing sorghum varieties was to find other ways of improving productivity, value addition and quality of sorghum produce, noting that the exercise was crucial as it would enhance farmer’s income, attract more youth to sorghum cultivation, meet national demand as well as contribute to the growth of the Gross Domestic Product.

In his words” This cannot be achieved without the collaborative efforts of all Stakeholders of which farmers, Seed producers, Input providers and international Institutes are part”.

He recalled that the technical committee arose from a sorghum stakeholders meeting on…

Read More
Business Economy

African startups are weathering the funding storm with acquisitions

post-image

A new report from Africa’s foremost digital economy consultancy, TechCabal (https://TechCabal.com) Insights has revealed that acquisitions have become more frequent in Africa’s tech ecosystem, showing signs of a maturing market. According to the report, 2021 saw 32 acquisition deals on the continent. At the end of Q3 2022, there were about 43 acquisition deals, signaling a consolidation trend.

 

 

After two years of continuous growth in VC investment, funding announcements have hit a plateau. Startups have resorted to cutting costs to extend their runway, and acquisition deals have become necessary for survival, particularly with startups operating in the same market. The number of acquisitions between startups operating in the same market increased from 31% in Q2 to 52% in Q3 2022.

 

The State of Tech in Africa Report compiled by TechCabal Insights, also found that the average seed ticket size remained stable at $2.5M in…

Read More
Business Economy Society Technology Technology Trends

Multimillion-dollar boost for small business as more African countries join MultiChoice Africa Accelerator Programme

post-image

Following the success of the MultiChoice (www.MultiChoice.com) Africa Accelerator (https://bit.ly/3OtthRz) Programme, which secured $16 million (USD) of funding for six emerging businesses last year, the programme has been expanded to eight more countries across Africa.

 

Many more small businesses in Africa’s technology sector now have the chance to benefit from the 2023 programme, which provides the skills and opportunities needed to attract transformative business funding.

“We’re really excited to be expanding the MultiChoice Africa Accelerator Programme to more African countries,” said Calvo Mawela, MultiChoice Group CEO, announcing the launch. “It’s part of our long-term commitment to growing and multiplying Africa’s technology potential, which is critical to our future growth.”

The MultiChoice Africa Accelerator Programme, which kicked off during Global Entrepreneurship Week,  is aimed at established start-ups and small enterprises in specific technology sectors – healthtech, agritech, fintech, edutech, the circular economy and the creative industries.

“There…

Read More
Announcements Business Culture Events Technology Tourism Trends

Spark Africa set to hold the largest tech gathering in Africa; the Africa Technology Expo.

post-image

 

Spark Africa, The African Technology Leader has announced the company’s readiness to host the African Technology Expo, a gathering of tech enthusiasts and stakeholders with the aim of promoting indigenous African talents and innovations.

This was disclosed by the Convener of the event and CEO of Spark Africa, Nnaemeka Clinton, during a Press briefing.

According to him;“Nigeria has over 30 Million People with viable ideas, about 10,000 startups and over 200 of these startups are fintech.

Most tech events in Africa and Nigeria specifically do not solve the issue of helping our unique talents with viable tech ideas translate their ideas to startups.
This isn’t about creating an avenue for motivation and encouraging networking amongst African talents alone, that is good, however, the “working the talk” is by transforming their ideas into startups.
The Africa Technology Expo, the largest tech gathering in Africa is different, this year’s debut edition is aimed at converting over…

Read More
Announcements Business Economy Technology Technology Trends Telecoms

ON THE UPCOMING AUCTION OF TWO (2) LOTS OF 3.5GHZ SPECTRUM

post-image

 

The Nigerian Communications Commission (the Commission), in line with Section 121 of the Nigerian Communications Act 2003 (the Act) has the responsibility to manage and administer Spectrum resources for the communications sector in an efficient and effective manner. This is for the socio-economic benefit of the country.

Accordingly, it is the Commission’s responsibility, as the industry regulator, to ensure that harmonized and standardized Spectrum resources are made available in a timely manner to ensure its optimal utilization. The impact of the Commission’s regulatory activities in this regard is evident in the contribution of ICT, and telecommunications in particular, to the Gross Domestic Product (GDP) of the country.

The Act allows available Spectrum resources to be licensed through different methods. Spectrum licensing via Auction is one of the most transparent methods of assigning Spectrum resources globally. It is important to note that the Commission in response to requests for more Spectrum lots…

Read More
Business Economy News Technology Technology Trends Telecoms

NCC-CSIRT Urges Adoption of Two-Factor Authentication as Somnia Ransomware Targets Telegram Accounts

post-image

 

In response to the discovery of a new attack that compromises victims’ VPN (Virtual Private Network) accounts to compromise messaging app, Telegram, the Nigerian Communications Commission’s Computer Security Incident Response Team (NCC-CSIRT) has advised users to adopt two-factor authentication to protect their Telegram accounts and to not download unknown Advanced IP Scanner Software.
Ukrainian cyber experts discovered the attack, which uses Vidar Malware (Vidar Stealer) to steal Telegram session data, which in the absence of configured two-factor authentication and a passcode, allows unauthorized access to the victim’s telegram account and corporate account or network.

The malware, which exploits unauthorized access to users’ Telegram accounts and corporate accounts to steal data, targets platforms across iOS, Android, Linux, Mac and Windows Operating Systems.

“The Ukrainian CERT alleged that a Somnia Ransomware was created to be used on Telegram that tricks users to download an installer that mimics ‘Advanced IP Scanner’ software, which contains Vidar…

Read More
Business Economy Energy

KOLMANI OIL AND GAS PROJECT HAS ATTRACTED OVER $3BN INVESTMENT IN FOSSIL ENERGY – PRESIDENT BUHARI

post-image

 

– Restates Net Zero Carbon Emission By 2060

President Muhammadu Buhari has declared that his administration attracted over $3bn investment in the Oil and Gas Sector at a time of near-zero appetite for investment in fossil energy.

Speaking Tuesday in Bauchi at the Flag-off Ceremony of the Kolmani Integrated Development Project, a fully integrated in-situ development project comprising upstream production, oil refining, power generation and fertilizer, President Buhari said:

“Considering the land locked location and the huge capital requirement, the economics of the project is a challenging proposition. Consequently, from the outset, I instructed NNPC Limited to utilize and leverage their vast asset portfolio across all corridors of its operations to de-risk the project to attract the much-needed investment.

“It is therefore to the credit of this administration that at a time when there is near zero appetite for investment in fossil energy, coupled with the location challenges, we are able to attract…

Read More