Dexter Digital Technologies Limited, a Nigerian financial technology (Fintech) startup company with core emphasis in churning out world-class financial solutions – informed by research – into the ecosystem, has announced their plans for 2023 starting with the launch of their flagship product called Crowdbux, this first quarter.
Speaking to the media, the Founder and Chief Executive Officer of Dexter, Chidebere Onwuzurike said “We are a research-based software startup founded in May 2021, we are leveraging the boundless powers of data and insights from excellently curated user experience research to develop and innovate more powerful, and inclusive software for the fintech sector. When asked if Crowdbux as a solution will make the needed impact in the fintech sector of the software industry, he responded “Yes, I can confidently say that it definitely will. For starters, we only develop and innovate software premised on credible insights from diligently curated consumer research; and Crowdbux is one such innovation as a result. We have received early validation for the Crowdbux solution from potential investors, current and prospective partners and users. Put in perspective, during our waitlist marketing campaign in October, we successfully waitlisted over 2000 individuals within 3 weeks of the campaign – a few of whom we have identified to be decision makers of potential partner organizations, the expectations are high but we are definitely geared to make a lasting impact in the industry.”
He added that “Research and development are the bedrock of our operations at Dexter, I must point out that for us, it is most gainful not to compromise on research, because we maintain a heavy dependence on quality feedback for iterations. Achieving this successfully has been a bit challenging, due in some parts to limited resources available to recruit paid volunteers and analysts to sustain the execution of a series of extensive user experience research online and offline for product development.”
Though as a startup, there has been challenges along the way. Speaking on these challenges, Chidebere opined that “We are challenged in the same way every other startup creating amazing innovation is, the main issues of access to financing – whether a credit or investment facility – can be challenging when you are new in software industry because you have to prove your worth even to your team – that that you are uniquely positioned to generate huge revenues from innovating scalable software solutions, and more importantly, that these software solutions go on to consistently ease the pain-points of a large group of people and businesses anytime, anywhere”
On launching of their app, Chidebere said “This for us is a research-informed decision, we want our users to tell us if and when they want it, however the Crowdbux web application will be accessible using any web enabled device from March 2023.”
In an ecosystem that is offering credit to lots of Nigerians today, there is a need to have a robust and standardized credit ratings for Nigerians. Dexter’s Boss is desirous of changing the narrative by introducing a wonderful credit scoring system. He said “Credit scoring is essential in helping us to determine who is creditworthy on the crowdbux solution, we have innovated a fantastic proprietary scoring model that takes important data points into account, and learns data and patterns in order to provide accurate scores for users. We are also partnered with Nigeria’s biggest credit bureau to further validate our proprietary model and provide a more robust credit reportage for users, while providing our credit vendors with the information to apprise their lending decisions. In the same vein, we are leveraging the facility and expertise of our partners to provide a free comprehensive credit report to our users every year. I believe that, as the CBN’s cashless policy continues to soar, FinCo’s in the credit market would begin to experience a growing demand for credit scoring as a market-standard assessment accessory for accessing any form of credit finance.”
ANTHONY EMEKA NWOSU
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