In the Face of Economic Challenges, Roberta Edu, CEO of Moppet, Highlights the Power of Manufacturing
In a recent statement, Roberta Edu, the dynamic Chief Executive of Moppet, a rapidly growing baby formula brand, emphasizes the significance of manufacturing in a country grappling with economic uncertainties.
In response to the ongoing economic challenges, exacerbated by currency crashes and forex parity issues, manufacturing emerges as a beacon of hope, echoing the sentiments of Peter Obi, the former presidential aspirant of the Labour Party. Edu advocates for a shift from Nigeria’s current import-oriented economy.
Edu, a versatile professional transitioning from software development to a prominent role in manufacturing, asserts that determination and focus are the keys to becoming a successful manufacturer. In a Facebook comment, she notes the closure of two baby cereal manufacturers and the temporary halt of a third, signaling the industry’s volatility.
Sharing insights into Moppet’s journey, Edu reveals, “We started manufacturing amidst crises—amidst the Russia-Ukraine War, surging diesel prices, and soaring raw material costs. Despite being relatively unknown, we persevered, wearing the resilience hat to achieve our current position.”
Overcoming challenges has not only opened doors for Moppet but has also created opportunities for others. Edu reflects, “The beauty of overcoming challenges is that it allows you to pave the way for others and earn by teaching them the ropes.”
Edu narrates a recent interaction with a fellow manufacturer seeking guidance, highlighting the recognition of her achievements. She acknowledges that the right time to embark on challenges is when they seem most formidable.
In conclusion, Roberta Edu stands as a testament to the potential for success in manufacturing, even amidst adversity.
Written and Compiled by Anthony Emeka Nwosu
Contact: antoniokrys@gmail.com
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