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In Africa, the Nigerian financial technology (Fintech) ecosystem is one of the busiest and biggest in the continent. Handling transaction worth billions of Naira on daily basis. The need to be innovative, adaptive and secured platform are core factors that makes the industry players relevant. In this market, an indigenous fintech firm, NOWNOW Limited has taken the industry by the storm with their arrays of robust services and innovative solutions that have come to awe the tech savvy customers.

Speaking to the media on these solutions, Oyenike Owomoyela who is the Head of Growth at NowNow said that “Our mission as a leading African B2B and B2C FinTech company is to deliver best in class financial services to SMEs, Agents and Consumers alike. We have a passion to deepen financial inclusion and provide job opportunities to the unemployed youths in Nigeria. We are a mobile bank that gives you control over how you spend your money. Be the Boss when you send money, receive money and pay bills for everyday essentials such as recharge card and data, insurance, electricity, shop online and instore-all in one place.”

On why they choose the name NOWNOW, she added that” We wanted to resonate first with one of the country’s local languages; Nigerian Pidgin English, what NowNow means in pidgin is to make haste or get something done instantly. The name also connotes that we are a fast-paced technology company that offers efficient services with speed! Our mission is to be a leading African B2B and B2C FinTech company whose mission is to deliver best in class financial services to SMEs, Agents and Consumers alike. We are building the world’s best technology that digitizes cash payments and provides financial empowerment for a better life for everyone. We wanted to play on the double words ‘NowNow’ hence the slogan. Also, we realized there were a lot of negative sentiments with brick-and-mortar banks which included crowded banking halls, non-presence of bank branches at remote locations, slow response to customer complaints and resolution of issues.”

With the dearth of capacity in the industry, this has seen a lot of software developers and engineers leave the country and has resulted to downtime in some of the financial players platforms. NOWNOW has reassured their customers of 99% uptime and has made sure that they have the required manpower to power the industry. Oyenike opined that “One thing we have done right in NowNow is to gather experienced professionals from across the world in the FinTech and Financial Services space hence we have a global view of what we need to do to achieve our goals as an organization. We are also focused on agile and adaptive technology and have a presence not only in the urban centres but rural communities also. We offer financial literacy tools as well as business solutions to all our consumers and merchants as a whole and have empowered a lot of youths and the unemployed through our agency banking model. “

On the as of doing business and opening account, this has been one of their major achievements; fast and seamless onboarding. What NOWNOW has done is to leverage API integrations with NIBSS and other 3rd party providers to ensure that we are opening quality wallets and profiling customers in line with the CBN 3-tiered KYC policy. Oyenike said that “Our Compliance team is also doing a lot at the backend to ensure transaction monitoring takes effect and processes related to KYC upgrades are done as at when due digitally. We also carry our EDD on transactions when the need arises.”

During this last quarter, the company has a lot of things for the Small and Medium Enterprises (SMs) and they have said that thy are desirous of moving their business offline to online where businesses and transactions will be seamlessly. Noting that the SMEs are the power house of the economy and shouldn’t be overlooked. They said that this last quarter will be focused on them. “Our card campaign, which is aimed at our B2C customer segment – a project that we have been working on extensively for quite some time. We also have a new product launch to tackle the SME segment in Nigeria, which has one of the largest footprints of SMEs in Africa. We want to empower this segment by creating a digital platform that moves them from offline to online, provides access to market channels as well as financial capabilities, and ERP solutions. All these and many more are in the pipeline to really propel business owners to the next level of exposure and success. We will begin to roll out these products as we progress”, Oyenike concludes.







“One thing we have done right in NowNow is to gather experienced professionals from across the world in the FinTech and Financial Services space hence we have a global view of what we need to do to achieve our goals as an organization. We are also focused on agile and adaptive technology and have a presence not only in the urban centres but rural communities also. We offer financial literacy tools as well as business solutions to all our consumers and merchants as a whole and have empowered a lot of youths and the unemployed through our agency banking model.”


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