Nigerian blogger and social commentator Tunde Ednut has publicly reiterated his unwavering support for Peter Obi following reports that several prominent South-East billionaires are aligning with President Bola Tinubu ahead of the 2027 general elections.

The development comes amid claims that influential business figures, including nightlife entrepreneur Obinna Iyiegbu, popularly known as Obi Cubana, celebrity barman Pascal Okechukwu, also known as Cubana Chief Priest, as well as other high-profile entrepreneurs such as Zenco and Enviable, are supporting Tinubu’s anticipated re-election campaign. Reports circulating online further allege that campaign buses have been donated in support of the president’s political ambition.

Reacting in an emotional post shared with his large online following, Ednut expressed deep disappointment over what he described as a political shift by individuals he considers associates and allies. According to him, the news left him feeling “pain somehow deep inside,” adding that he was visibly moved by the development.

“All my men have gone to Tinubu’s side,” he wrote, suggesting that the decision by some South-East elites to support the ruling All Progressives Congress (APC) had come as a personal blow.

Despite his disappointment, Ednut made it clear that his political allegiance remains unchanged. “Peter Obi till the end. We don’t back down,” he declared, reaffirming his loyalty to the former Anambra State governor and 2023 presidential candidate.

He acknowledged that he still regards the business leaders in question as his people and refrained from criticising them directly, noting that political choices are personal. However, he emphasised that loyalty, in his view, should not be easily switched based on changing political tides.

Ednut also addressed members of the “Obidient” movement—supporters of Obi—urging them to remain resolute and not lose hope. He encouraged continued support for Obi should he secure his party’s nomination to contest in the 2027 presidential election.

The reaction underscores growing political conversations within Nigeria’s business, entertainment, and social media communities as early manoeuvring for the next electoral cycle begins. It also reflects the broader debate about political realignments, elite influence, and the evolving dynamics between business leaders and political power blocs in the country.

As discussions around 2027 gradually intensify, voices like Ednut’s highlight the emotional investment and strong loyalties that continue to shape Nigeria’s political landscape.