Lagos-based MOPPET, a leading indigenous baby formula firm, is making waves internationally, with its CEO, Engr. Roberta Edu, recently returning from a capacity-building trip in the United States. During her visit, Edu engaged with international manufacturers to discuss MOPPET’s unique approach to baby formula production, which emphasizes the use of real fruits, natural vegetables, and 100% organic grains, without relying on artificial flavoring.
Edu shared her experience with a group of experts and manufacturers in the U.S., highlighting MOPPET’s commitment to authentic ingredients. “Sometimes we don’t explain how truly amazing Moppet Foods is because it might seem like marketing,” Edu said. “In America, I emphasized our use of real fruits and natural vegetables with 100% organic grains. After my presentation, one of the experts asked if we only add a small amount of organic fruit and then use flavorings to maintain cost. He found it hard to believe that we could use real organic fruits in the quantities we do and still sell a 10-ounce pack for less than $2.”
Edu’s response was clear: MOPPET uses only real organic fruits, with no additives, and has maintained its affordability. The manufacturer’s reaction was one of surprise, even suggesting that MOPPET should focus on exporting to the U.S. market exclusively.
In a bold statement to her home audience, Edu emphasized the superior quality of MOPPET’s products compared to foreign alternatives. “The Western market doesn’t have access to such affordable organic produce. From now on, we’re selling with our heads held high.”
The success of MOPPET’s approach continues to garner international attention, positioning the firm as a significant player in the global baby formula industry.
By Anthony Emeka Nwosu
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