A recent public lecture in Lagos has reignited discussions around the meaning and application of corporate purpose in modern business, with experts emphasizing the need to move beyond rhetoric toward meaningful governance integration.

Victor Banjo, Chartered FCIPD and Executive Education Director at Lagos Business School, shared insights from a lecture delivered by Fabian Ajogwu at the Honeywell Auditorium, Lagos Business School, Pan-Atlantic University.

The lecture, which was part of the presentation of Ajogwu’s latest book The Purpose of the Corporation, examined the growing global emphasis on corporate purpose and the frequent confusion surrounding its practical implementation. Ajogwu argued that purpose should serve as the “North Star” of corporate strategy, guiding decision-making, governance, and accountability.

He distinguished between genuine corporate purpose and superficial expressions often found in mission statements, sustainability reports, or corporate messaging. According to him, purpose becomes meaningful only when it is embedded in governance structures and influences how organizations allocate capital, manage risk, and evaluate performance.

Ajogwu further explained that corporate purpose is not separate from profitability but rather a balance between profit generation, social responsibility, and long-term value creation. He cautioned that organizations that focus solely on profit risk losing public trust, while those that neglect profitability may struggle to sustain operations.

The event commenced with remarks from Olayinka David-West and Enase Odu Okonedo, and featured participation from several prominent figures in governance, finance, and academia, including representatives from organizations such as the Nigeria Sovereign Investment Authority.

The lecture concluded with a book review and discussions led by distinguished guests from Nigeria’s corporate governance ecosystem. Participants underscored the importance of aligning corporate actions with clearly defined purposes that extend beyond compliance and public relations.

Industry observers note that the growing focus on corporate purpose reflects a broader shift toward sustainable business practices, where long-term societal impact and stakeholder trust are increasingly viewed as essential components of corporate success.