Renowned faith-driven entrepreneur, news anchor, and brand strategist Inam Maso has shared a powerful reflection on the importance of personal branding, urging individuals to cultivate authenticity and intentionality in how they present themselves to the world. In a recent post on LinkedIn, Maso — who is also the Founder of The Lioness Africa, a platform dedicated to amplifying African stories and brands globally — explained that success and visibility are rarely matters of luck, but rather the results of strategic and genuine personal branding.
“Ever wondered why some people seem to attract opportunities effortlessly? It’s not luck — it’s personal branding done right,” she began. According to Maso, personal branding is not about self-promotion or superficial image-building, but about consistently showing up with value, character, and purpose. “Over time, I realized personal branding isn’t about showing off; it’s about showing up. It’s how people experience you, trust you, and remember you,” she wrote.
Maso went on to challenge several misconceptions that often discourage people from developing their personal brands. She explained that branding is not limited to maintaining an appealing online profile or cultivating a social media presence. Instead, it encompasses the value one offers, the consistency of one’s actions, and how others perceive those actions in both digital and physical spaces. She stressed that personal branding is a universal necessity, not something reserved for influencers or entrepreneurs. Whether one is a student, a professional, or a job seeker, how they are perceived can significantly influence the kinds of opportunities that come their way.
Perhaps the most striking point in Maso’s reflection was her emphasis on authenticity. She cautioned against the notion that personal branding requires creating a false or exaggerated version of oneself. “Authenticity is the strongest brand strategy,” she said, explaining that individuals build the most trust and lasting connections when they lean into their genuine strengths, values, and life experiences.
Maso concluded with a reminder that personal branding is not optional — everyone has one, whether consciously shaped or not. “The truth is, your personal brand is already working for you, or against you. The question is: are you shaping it with intention?” she asked.
Through her ongoing work as a brand strategist and founder of The Lioness Africa, Inam Maso continues to champion the power of authentic storytelling and personal development. Her message serves as both a call to action and an encouragement to Africans — and professionals everywhere — to be deliberate about how they project their identity, values, and purpose in a world where perception and authenticity are increasingly intertwined.
