Prominent Nigerian businessman and investor Kunle Soname, founder of leading betting platform Bet9ja, has solidified his position as one of the country’s most influential entrepreneurs with a diverse portfolio spanning sports, aviation, and entertainment.
Bet9ja: A Gaming Powerhouse
Soname’s flagship company, Bet9ja, has been a dominant force in Nigeria’s betting industry. A 2016 KPMG report revealed that the platform generated an impressive $10 million monthly turnover, underscoring its massive market influence. The brand remains one of the most recognized in Nigeria’s thriving sports betting scene.
Diversified Investments: Airlines and Football Clubs
Beyond gaming, Soname has strategically expanded into other high-value sectors. He owns ValueJet, a private airline catering to Nigeria’s growing aviation market. Additionally, he has made significant investments in football, acquiring Portuguese second-division club CD Feirense and establishing a strong presence in Nigerian football through Remo Stars FC and its feeder team, Beyond Limits Academy.
Big-Money Transfers from Remo Stars
Soname’s football ventures have proven highly profitable, with Remo Stars emerging as a talent hub for European clubs. In 2023, teenage midfielder Ebenezer Akinsanmiro was sold to Inter Milan’s U-19 team for €466,000, while rising star Shola Ogundana joined Brazilian giants Flamengo in 2024 for $500,000. These high-profile transfers highlight the club’s growing reputation as a producer of top-tier talent.
A Vision for Growth
With interests in sports, aviation, and gaming, Kunle Soname continues to shape Nigeria’s business landscape. His ability to identify and capitalize on lucrative opportunities has cemented his status as one of the country’s most dynamic entrepreneurs.
Industry analysts predict further expansion from Soname’s business empire, with potential new investments in emerging sectors.
Reporting by Anthony Emeka Nwosu