Economy

Driving Digital Transformation in Emerging Economies Through Media, Fintech & EdTech

 

Aleph Group, a leading global enabler of digital advertising, fintech services and education technology, proudly marks its 20th anniversary with the launch of a bold company manifesto and video campaign, celebrating two decades of innovation, growth, and its mission to make the digital world more accessible for everyone.

From its humble beginnings in Miami in 2005 to becoming a global leader in the digital advertising ecosystem, Aleph has consistently challenged the status quo, breaking down barriers and creating opportunities in over 150+ markets worldwide, with 60+ exclusive partnerships, serving more than 26,000 advertisers globally and 1500+ employees worldwide.

Aleph’s success has been fuelled by its commitment to creating lasting value, extending the reach of digital advertising and making a difference in emerging markets. “When we started, we didn’t dream of being part of the digital world; we dreamed of making it possible for everyone to be part of the digital world,” reads the manifesto. This philosophy has driven Aleph’s evolution from a small startup to a global powerhouse, playing a pivotal role in connecting businesses, brands, and consumers through digital platforms.

“Our collaboration with the Federal Ministry of Communications, Innovation & Digital Economy reflects our ongoing commitment to supporting Nigeria’s digital growth,” said Stanislaus Martins, Managing Director for West Africa at Aleph.

“With Aleph’s expanded partnership with Pinterest and TikTok, we can now offer brands in Nigeria access to one of the world’s leading visual discovery and social media platforms, helping them reach millions of users passionate about discovering new ideas. These partnerships unlock new opportunities for Nigerian advertisers to connect with engaged audiences, driving meaningful engagement and business growth. Together, we’re excited to help businesses in Nigeria thrive in the digital age,” added Martins.

A Bold Vision for the Future: To commemorate its 20th anniversary, Aleph is unveiling a corporate manifesto video featuring employees from around the globe. The campaign captures Aleph’s unique philosophy: “At Aleph, there’s no room for small dreams. That’s why big things happen.” The video highlights the company’s journey and commitment to empowering businesses and individuals by providing access to the tools and platforms they need to thrive in the digital economy.

How Big is Your World? As part of the celebration, Aleph invites the world to reflect on its own digital ambitions through the campaign tagline, “How Big Is Your World?” The campaign encourages businesses, entrepreneurs, and individuals to dream bigger and explore the limitless possibilities of the digital era.  Aleph’s story is not just one of business success but of a vision realised through collaboration and innovation. “Our success has always been about more than growth,” says Gaston Taratuta, Founder and CEO of Aleph. “It’s been about helping others grow, from our partners and clients to the communities we serve.”

Join Aleph in celebrating 20 years of making the digital world more accessible. We invite you to watch the manifesto video and discover how Aleph is shaping the future of the digital economies.

For media inquiries, please contact: press@alephholding.com/www.alephholding.com

Leave a Comment

Your email address will not be published.

You may also like

Business Economy Investments Security Society Software

NDPC Advocates Data Protection Awareness at INGO Forum Training Workshop

post-image

 

Lagos, Nigeria – The Nigeria Data Protection Commission (NDPC) has reiterated its commitment to strengthening data protection awareness and compliance in the country. This was underscored during a Data Protection Training Workshop organised for the Nigeria INGO Forum (NIF), where the NDPC’s National Commissioner and CEO, Dr Vincent Olatunji, was represented by the Head of Research and Development, Dr Tolulope Pius-Fadipe.

The workshop aimed to enhance knowledge and capacity in data protection among international non-governmental organisations (INGOs) operating in Nigeria. In her address, Dr Pius-Fadipe highlighted the importance of data protection in fostering trust, ensuring regulatory compliance, and boosting Nigeria’s digital economy. She reaffirmed the NDPC’s dedication to enforcing data protection laws and promoting a culture of accountability in data management practices across all sectors.May be an image of 1 person, dais and text

Participants engaged in interactive discussions, exchanging…

Read More
Agriculture Business Culture Economy

FMAFS INTRODUCES NATIONAL URBAN AGRICULTURAL PROGRAMME

post-image

 

In a bid to bolster self-sufficiency in food production and empower Nigerian households, the Federal Ministry of Agriculture and Food Security has announced the introduction of a National Urban Agricultural Programme (NUAP).

The programme is scheduled to take off in 2025, with financial provisions contained in the year’s Appropriation proposals.

This was disclosed on Wednesday, December 4, 2024, by the Hon. Minister of State for Agriculture and Food Security, Sen. Dr. Aliyu Sabi Abdullahi, while speaking at the grand finale of the “Every Home A Garden” competition organized by the Office of the First Lady, Sen. Oluremi Tinubu, under the Renewed Hope Initiative: Agricultural and Food Security Programme, held in Banquet Hall, State House,Abuja.

The Minister of State said the NUAP would be boosted by the Federal Ministry of Agriculture and Food Security taking over the “Every Home A Garden” and “Young Farmers Club” projects, which were components of the First Lady’s…

Read More
Business Economy Energy Government International Investments News

Nigeria, Ethiopia, and Tunisia Join Russia’s Currency Trading List Amid Global Economic Shifts

post-image

 

In a significant move that underscores shifting global trade dynamics, Nigeria, Ethiopia, and Tunisia have been added to Russia’s official currency trading list. This development expands the number of countries on the list from 30 to 40, reinforcing Russia’s strategic push toward alternative financial partnerships amid ongoing Western sanctions.

The inclusion of these African nations, alongside other new entrants such as Laos and Mexico, is part of Moscow’s broader effort to bolster trade in national currencies. The expansion is also driven by the need to enhance liquidity, as Russian individuals and financial institutions have limited capacity to provide sufficient liquidity in foreign currencies.

Impact on Trade and Economic Relations

This decision is expected to strengthen bilateral trade flows between Russia and these newly added countries, supporting transactions estimated at $1.8 trillion. Furthermore, it provides a buffer for Russia’s $1.3 trillion economy, which continues to navigate the challenges posed by Western-imposed financial restrictions.

The…

Read More
Announcements Art Business Culture Investments Leisure News

Margaret Olele Highlights Ease of Doing Business in Nigeria at High-Profile FDI Roundtable

post-image

 

Lagos, Nigeria – The Chief Executive Officer of the American Business Council, Margaret Olele, recently presented key insights from the American Business Council Nigeria survey report on the Ease of Doing Business in Nigeria. Her presentation was delivered at the Existing Foreign Direct Investment (FDI) Roundtable, organized by the Office of the Vice-President of Nigeria in collaboration with The Presidential Enabling Business Environment Council (PEBEC) Secretariat.No alt text provided for this image

The event, attended by over 400 stakeholders, featured top government officials, including the Governor of the Central Bank of Nigeria, Olayemi Cardoso; Honourable Minister of Industry, Trade, and Investment, Dr. Jumoke Oduwole; Minister of Foreign Affairs; Comptroller-General of the Nigerian Customs; and various heads of Ministries, Departments, and Agencies (MDAs), such as the Postmaster General of the Federation and the Executive Secretary of the Nigerian…

Read More
Business Culture

Burkina Faso Unveils Locally Manufactured Electric Vehicles, Marking a Milestone in Sustainable Transportation

post-image

 

In a groundbreaking development for Burkina Faso’s automotive industry, local manufacturer ITAOUA has introduced two innovative electric vehicle models, the SAHEL and NATIVE. This unveiling represents a significant step towards sustainable mobility and technological advancement within the West African nation.

The SAHEL and NATIVE models are designed to address the growing demand for eco-friendly transportation, featuring cutting-edge electric propulsion systems. According to ITAOUA officials, these vehicles boast an impressive range of 330 kilometers on a single 30-minute charge, positioning them as competitive alternatives to conventional fossil-fuel-powered cars.

With a commitment to promoting green technology, ITAOUA aims to scale up production in the coming weeks, ensuring the widespread availability of these vehicles across the country. The company’s strategy includes making the cars affordable for the local market, enabling more citizens to transition to sustainable transportation solutions.

Beyond their efficiency and eco-friendly benefits, the SAHEL and NATIVE models integrate advanced digital…

Read More
Business Economy Society Tourism Travels

Turning Challenges into Opportunities: The Potential of African Deportations from the US- Chike Ayodele Igwegbe’s Perspective

post-image

In a statement that has sparked conversation across business and development sectors, Chike Ayodele Igwegbe, the Founder of Eco Trinity Homes, has shed light on an unexpected yet promising angle of the mass deportation of Africans from the United States. Known for his work in renewable energy, eco estate development, and as a resource-based economy designer, Igwegbe believes that while the issue of deportation is complex and heart-wrenching, it also presents a unique opportunity for Africa to tap into a vast pool of talent, experience, and entrepreneurial energy that could significantly contribute to the continent’s growth.

Igwegbe points out that the returning deportees are not simply victims of circumstance; they are individuals with valuable skills, knowledge, and an entrepreneurial…

Read More
Business Culture Tourism Travels

Trace Awards 2025 Tour Kicks Off with Johannesburg and Nairobi, Celebrating African Talent

post-image

The Trace Awards 2025 Tour has officially begun, with Johannesburg and Nairobi marking the first stops on this exciting journey to celebrate Africa’s most talented artists. Powered by Johnnie Walker, the tour is set to visit key cities across Africa, highlighting the nominees across 28 categories for the prestigious music awards event scheduled to take place in *Zanzibar on February 26, 2025.

Speaking about the initiative, Ifeoma Agu FIMC, MCIM, Marketing & Innovations Director at Diageo Africa, invited fans to participate in the celebration by voting for their favorite African artists and songs, emphasizing the importance of supporting African talent. “Have you voted for your favourite African Artist or given flowers to that song on repeat on your playlist that has been nominated?” she asked.

Johnnie Walker’s Continued Support for African TalentNo alternative text description for this image

During…

Read More
Business Culture Economy

China Retaliates Against U.S. Tariffs as Global Trade Tensions Escalate

post-image

 

Renowned professor, entrepreneur, and investor Ndubuisi Ekekwe has weighed in on the escalating trade tensions between the United States and China, warning of potential global economic shifts as a result of U.S. tariff policies.

In response to a fresh 10% tariff imposed by the U.S. government, China has retaliated with a package of tariffs on American goods, signaling a sharp escalation in economic tensions between the world’s two largest economies. The move, announced by China’s finance ministry on February 4, reignites a long-standing trade war and raises concerns over broader global economic consequences.

Shifting Global Trade Dynamics

Ekekwe highlighted how past trade realignments have led to unexpected outcomes, citing Mexico and Canada, which successfully adapted to trade pressures. However, he expressed uncertainty about how China will respond, cautioning that U.S. policies may push global economies to explore alternative trade partnerships.

He pointed to Nigeria’s border closure policy as a cautionary tale. According to…

Read More