MykMary Fashion House, the owners and conveners of the popular and annual MykMary Fashion Show, a show that has been able to showcase the creative aspect of Nigerian fashion to the world has made it known that they are basically focusing on advocacy in the sector. The fashion industry is growing in leaps and bounds in Nigeria ,Worthing over billions annually but many of the small players in the industry aren’t benefiting from this exposure and boom.
Speaking to a group of journalists during a press parley,the founder and chief executive officer of MykMary Fashion House , Micheal Onyemah said “in today’s fashion industry,one thing is to be creative and talented in churning out and creating hood products and another thing is knowing the business aspect of fashion.I am here as a fashion advocate to ensure that the people in the industry especially the small scale players and SMEs in the industry start understanding the business aspect of the whole fashion industry.”
” We are creating an advocacy that will focus on value and how to ensure that the tailor in the street corner starts understanding what it takes to run a profitable fashion business. We are training them and we will continue to do that. You can call this an intervention in the industry but what is our focus is to ensure we advocate for these sets of fashion players so that clients shouldn’t take advantage of the .Aube die to lack of exposure or education”, Onyemah added.
MykMary is taking this year’s show to a new hieghts, apart from the normal exhibition, parades and other B2Bs in the industry this year’s show will be focusing on fashion advocacy and the need to expose the small players to the rudiments of fashion business in order to be profitable. This will be from digital marketing, classes, lectures, deploying social media etc. Onyemah has over the years shown his interest in advocacy in the industry and has promised to take 2023 show to this new hieghts.
MYKMARY FASHION was birthed with the motive to help bring the imagination of young and rising fashion designers and entrepreneurs to life. And ever since then, we have been persistently working to add value and interpret the African fashion business to the world at large.
The inspiration behind Mykmary fashion brand was first formed from the undying love for fashion, after realizing the positive effect on the economic GDP, growth, and the amount of job creation it could provide, it became a serious venture
Clement Emmanuel
