LAGOS — Google remained the most visited website across Nigeria, South Africa, Kenya and Ghana in July 2026, while the growing presence of artificial intelligence platforms such as ChatGPT highlighted changing patterns in digital consumption across the continent.
Data published by Statisense, using Semrush figures, showed that Google recorded its strongest traffic in South Africa, with 484.78 million visits, followed by Nigeria with 318.45 million, Kenya with 177.22 million and Ghana with 37.61 million.
In Nigeria, Google topped the ranking with 318.45 million visits. YouTube followed with 46.42 million, while adult website XVideos recorded 37.64 million visits. Betting platform SportyBet ranked fourth with 36.28 million visits, while ChatGPT rounded out the country’s top five with 35.32 million visits.
The Nigerian figures point to a digital environment where search, entertainment, online betting and artificial intelligence are all attracting substantial user engagement.
South Africa recorded the highest overall Google traffic among the four countries. YouTube ranked second with 235.33 million visits, followed by Facebook with 66.42 million. Betting platform Betway recorded 35.54 million visits, while ChatGPT attracted 34.13 million visits.
Kenya presented a particularly notable showing for artificial intelligence, with ChatGPT ranking third among the country’s most visited websites at 31.96 million visits, ahead of WhatsApp’s 26.46 million and Facebook’s 16.30 million. Google and YouTube dominated the top two positions with 177.22 million and 104.89 million visits respectively.
In Ghana, Google led with 37.61 million visits, followed by Facebook at 20.90 million and YouTube at 15.25 million. ChatGPT ranked fourth with 7.08 million visits, ahead of WhatsApp with 5.22 million.
The figures suggest that AI is rapidly becoming part of Africa’s mainstream digital ecosystem. ChatGPT appeared among the five most visited websites in all four countries, recording more than 100 million combined visits across the markets.
The data also reveals significant differences in digital behaviour. While social media platforms remain prominent across the continent, online betting featured prominently in Nigeria and South Africa, whereas Kenya and Ghana recorded stronger representation for messaging and social platforms.
For Nigeria in particular, the strong showing of ChatGPT places artificial intelligence alongside some of the country’s most heavily used digital services, underscoring the growing appetite for AI-powered search, content creation, learning, business support and productivity tools.
As internet adoption and smartphone usage continue to expand across Africa, the July figures offer an indication of how quickly the continent’s digital habits are evolving — from traditional search and social networking to AI-driven services.
Source: Statisense (Semrush).
