When Roberta Edu launched Moppet Foods, a locally-produced baby food brand, she hoped parents across Nigeria would find value in a nutritious, homegrown option for their babies. But what she didn’t expect was the level of passion and loyalty she’d see from her customers—people who believe in her brand so deeply that they’ve become its unofficial guardians.
Recently, Edu shared a story about one of her most devoted customers, Marian, who lives in Akoka and buys Moppet baby food from the Justrite store in Bariga. Marian’s dedication goes far beyond simply picking up a carton of baby food; she’s become almost a part of the Moppet team. “The way she looks out for us—it’s something I can’t even describe,” Edu said.
Marian has taken it upon herself to monitor Moppet’s stock levels at the store, as if the brand were her own. Every time she’s at Justrite, she’ll check the shelves, counting how many cartons are left. When she realized that additional stock was kept in the warehouse, she began calling Justrite’s admin team, asking for updates and ensuring that the baby food was always available on the shelves. And if she sees supplies dipping below a carton, she even goes as far as contacting the store’s procurement department to order a restock.
“Here’s someone I’ve never met, but she acts like a partner in the business,” Edu shared. “It’s humbling to know that there are people out there who genuinely care about what we’re building together.”
Marian is just one of many. According to Edu, Moppet Foods has thousands of supporters who believe not just in the product but in the idea behind it: that Nigerian parents deserve high-quality, local baby food they can trust. In a market dominated by big international brands, Moppet Foods has thrived not only because of its quality but because of this army of believers who have championed it, one family at a time.
Edu’s recent message on social media captured her gratitude for her customers, many of whom have been with her since the very beginning. “I’ll never get tired of thanking you all,” she wrote. “This journey has been one of the hardest things I’ve ever done, but knowing I have people like you cheering me on makes it worth it.”
Stories like Marian’s illustrate the unique bond between Moppet Foods and its community. They aren’t just buyers; they’re part of a movement to create something lasting, a local alternative that parents can rely on. Edu’s post ended with a heartfelt message to her “Facebook family,” who, she says, have helped her build Moppet Foods into a world-class brand.
With every story like Marian’s, Moppet Foods becomes more than just a company. It becomes a reflection of the communities that believe in it—parents, families, and friends who understand the value of something homegrown and are determined to help it thrive. For Edu, that support is a reminder that Moppet Foods isn’t just her vision; it’s theirs too. And it’s why, in her own words, she “will never, ever take them for granted.”
