News

Minister Hails Launch of Digital Platform To Market Tie and Dye Fabrics

The Minister of Information and Culture, Alhaji Lai Mohammed, has described the launch of the digital marketing platform for tie and dye (adire), AdireOgun.com, as an innovative way to take the authentic fabrics to the global market.

Speaking at the launch of the website in Abeokuta, Ogun State, on Thursday, the Minister said AdireOgun.com is a game changer for adire makers, ‘adire’ buyers, Ogun State and Nigeria at large.

“With AdireOgun.com, anyone, anywhere in the world can log on to this website, window shop and also buy any ‘adire’ material of choice. In other words, this will catalyze trading in ‘adire’ globally. And, of course, by using this website, an interested user is guaranteed to buy original and top-of-the-class ‘adire’ from the globally-acknowledged home of the product,” he said.

Wife of Ogun State Governor, Mrs. Bamidele Abiodun; Governor of Ogun State, Prince Dapo Abiodun and the Minister of Information and Culture, Alhaji Lai Mohammed, at the launch of AdireOgun.com in Abeokuta on Thursday

Alhaji Mohammed said the Adire Ogun Marketplace will be the largest inventory of adire textiles and accessories, with over two thousand merchants from Abeokuta, which is the undisputed premier centre of ‘adire’ production, not just in Nigeria but perhaps in the world.

He commended the foresight of the Ogun State Governor, Prince Dapo Abiodun, for leveraging technology to promote culture, describing AdireOgun.com as a confluence of technology and culture and a great innovation.

“Today, we are here for the launch of AdireOgun.com, the Adire Ogun Marketplace. I must commend and congratulate His Excellency, Prince Dapo Abiodun, for his leadership, the Ogun State Ministry of Culture and Tourism for initiating this project which, I am told, was created to position Ogun State Adire merchants in a global market, thus ensuring the economic viability and sustainability for their trade,” the Minister said.

He said the launch of the website could not have come at a better time as the world continues to battle the Covid-19 pandemic, with a lot of businesses resorting to smart solutions in order to keep running.

Alhaji Mohammed said the various Covid-19 safety protocols, especially social distancing, mean that physical contacts are being reduced to the barest minimum hence the need to come up with the kind of smart solution such as AdireOgun.com.

The Minister, along with the Ogun State Governor, made the first purchase of ‘adire’ by placing their orders through the marketing portal.

In his remarks, the Ogun State Governor enjoined the Minister to champion the campaign for the use of ‘adire’ at the Federal Government level in order to give expression to the President’s commitment to the development of the local economy.

The Minister also used the occasion to present to the Governor the different awards won by Ogun State at the last edition of the National Festival of Arts and Culture.

Segun Adeyemi
Special Assistant To The President (Media)

Leave a Comment

Your email address will not be published.

You may also like

Business Economy

Africa Finance Corporation partners with Xcalibur Multiphysics for the responsible mapping of natural resources

post-image

Africa Finance Corporation (AFC) (https://www.AfricaFC.org/), the leading infrastructure solutions provider in Africa, and Xcalibur Multiphysics, the worldwide leader in airborne geophysics, have announced their intention to partner on mapping, developing and co-financing natural resource projects that will spur minerals and critical raw materials beneficiation in Africa.  The primary goal of the alliance is to support the development of the natural resource value chain on the continent, contribute to the energy transition by reducing dependency on fossil fuels and support the path to more diversified and sustainable economies. The partnership is being announced at a signing ceremony today at the Mining Indaba in Cape Town, South Africa.

 

 

Responsible mapping of natural resources is a critical component of sustainable investing, supporting the transition to clean energy, tackling climate change, protecting biodiversity, and building more inclusive and circular economies. Xcalibur’s innovative technology allows for efficient targeted exploration through non-invasive…

Read More
Business Economy

Workonline Communications Establishes New Point-of-Presence in Nigeria

post-image

Workonline Communications (www.Workonline.africa), one of the largest IP network providers in Africa, has launched its first Point of Presence (PoP) in Nigeria, further enhancing the group’s West African presence.

 

The new megaPoP went live late last year, ready to provide 10 Gbps and 100 Gbps services at Rack Centre (www.Rack-Centre.com) in Lagos, West Africa’s best-connected datacentre. This adds to the growing list of African markets in which the company manages megaPoPs including Ghana, Kenya, and South Africa.

Workonline (AS 37271), founded in 2006, is one of the fastest-growing IP transit networks in Africa

Workonline’s presence will allow content distribution networks, and internet service providers with stringent quality needs to deploy in Nigeria, and will help those already in-country to keep African traffic in Africa.

Benjamin Deveaux, Head of Business Development at Workonline Group explains: “When content providers deploy in a market, they…

Read More
Business Gadgets Security Technology Technology Trends

KnowBe4 2022 Phishing Test Report Confirms Business-Related Emails Trend

post-image

KnowBe4 releases overall 2022 and Q4 2022 global phishing test reports and finds business-related emails continue to be utilized as a phishing strategy and reveal top holiday email phishing subjects

Access Multimedia Content

TAMPA, United States of America, February 1, 2023/ — KnowBe4​ (www.KnowBe4.com), the provider of the world’s largest security awareness training and simulated phishing platform, announced the results of its 2022 and Q4 2022 top-clicked phishing report. The results include the top email subjects clicked in phishing tests, top attack vector types, holiday phishing email subjects and more insightful information that reveal the most popular phishing email tactics.​ ​

Phishing emails continue to be one of the most common and effective methods to maliciously impact a variety of organizations around the world – everyone is a potential victim. Cybercriminals constantly refine their strategies to outsmart end users and organizations by changing phishing…

Read More
Business Finance

Grey Pledges to Continuously Raise the Bar for Service Excellence

post-image