LAGOS — Babajide Sanwo-Olu has reaffirmed Lagos State’s commitment to supporting Africa’s creative industry following his attendance at the 2026 edition of the Africa Magic Viewers’ Choice Awards held at Eko Hotel and Suites in Victoria Island, Lagos.
Speaking after the prestigious entertainment event, Governor Sanwo-Olu praised the AMVCA for continuing to showcase the richness of African storytelling and the growing global influence of the continent’s film and entertainment industry.
The annual awards ceremony, regarded as one of Africa’s biggest celebrations of film, television, and digital content, brought together actors, filmmakers, producers, creatives, and industry executives from across the continent for an evening dedicated to recognising excellence in entertainment.
According to the Lagos State Governor, the AMVCA has become a powerful platform for celebrating African creativity, culture, and innovation while spotlighting the remarkable talents shaping the continent’s entertainment landscape.
“The AMVCA continues to show the strength of African storytelling and the incredible talent across our film and entertainment industry,” Sanwo-Olu said.
He described the event as an important gathering that reflects the growing impact of Africa’s creative economy and the role of storytelling in promoting the continent’s identity on the global stage.
“It was a pleasure to join creatives, industry leaders, and guests from across the continent for an evening that celebrated hard work, creativity, and culture,” he added.
The governor also reiterated Lagos State’s support for the arts and entertainment sector, noting that Lagos remains a major hub for Africa’s creative and cultural industries.
“Lagos remains proud to support the arts and provide a home for platforms that showcase African excellence to the world,” he stated.
Over the years, Lagos has strengthened its reputation as the center of Nigeria’s entertainment industry, hosting major film premieres, music festivals, fashion events, and international cultural gatherings. The state is widely regarded as the home of Nollywood, Africa’s largest film industry and one of the biggest globally by production volume.
Industry analysts say events such as the AMVCA not only celebrate creative achievements but also contribute significantly to tourism, job creation, investment, and the broader growth of Nigeria’s creative economy.
The 2026 ceremony attracted prominent figures from across Africa’s entertainment industry, further highlighting the AMVCA’s status as a leading platform for recognising excellence in African film and television.
Stakeholders within the creative sector have continued to advocate for increased investment, infrastructure development, and policy support to sustain the rapid growth of Africa’s entertainment industry and expand its global competitiveness.
