Lagos, Nigeria — Telecommunications giant MTN Nigeria has officially launched the 2026 edition of its annual employee-led corporate social responsibility (CSR) initiative, “25 Days of Y’elloCare,” with a renewed focus on improving access to healthcare in underserved communities across Nigeria.

The launch took place at the company’s headquarters, where staff and management gathered to reflect on the impact of previous editions of the programme and reaffirm their commitment to expanding its reach and effectiveness in 2026.

This year’s campaign is themed “Equitable Health for Every Community”, and will see MTN employees, also known as “MTNers,” participate in a nationwide healthcare-focused outreach initiative over the next 25 days. Activities are expected to include community health support, awareness campaigns, and interventions aimed at improving access to basic healthcare services in vulnerable and hard-to-reach areas.

Company officials described the initiative as part of MTN Nigeria’s broader commitment to corporate social responsibility and its long-term goal of driving meaningful social impact beyond its core telecommunications services.

Speaking during the launch, the company highlighted that the programme reflects its “Living it 100” philosophy, which emphasizes full engagement with communities and a commitment to delivering value beyond connectivity.

The Y’elloCare campaign, which is employee-driven, has become one of MTN Nigeria’s flagship CSR programmes since its inception, with previous editions focusing on education, community development, and social welfare projects across the country.

Organisers said the 2026 edition aims to deepen the company’s impact in the healthcare sector by supporting underserved populations and strengthening community-level health outcomes through coordinated volunteer efforts.

Over the coming weeks, MTN staff will be deployed across various locations nationwide to implement the programme’s activities, with a focus on creating sustainable impact in communities with limited access to healthcare infrastructure.

The company reiterated its commitment to scaling social investment initiatives that align with national development priorities, particularly in the areas of health, education, and inclusive growth.