Sola Oke, Managing Director of Pernod Ricard West Africa, has expressed his optimism about the future of African brands, highlighting the potential of Inverroche, Africa’s first luxury gin, to make a lasting global impact. Reflecting on his recent visit to the Inverroche Brand Home and Distillery in Stilbaai, South Africa, Oke shared his insights on the growth of the brand and its plans for the future, emphasizing the significance of its authentic African heritage.
“Earlier this week, I had the privilege of spending time at our Inverroche Brand Home and Distillery in Stilbaai. Witnessing the immense transformation over the past few years was truly enlightening. The discussions with the team about future plans revealed the limitless possibilities that lie ahead for this uniquely African brand,” Oke stated.
Inverroche was founded by Lorna Scott and her son, Rohan, around their kitchen table in their home, which still serves as the brand’s headquarters today. The distillery, which sources its key ingredients from the rich biodiversity of the Cape Floral Kingdom, has become a symbol of luxury and innovation on the continent. “Our commitment to using Fynbos, a unique plant found in the Cape region, and growing some of the ingredients ourselves ensures a true farm-to-glass experience,” Oke explained.
The Inverroche story is brought to life by a dedicated team, 70% of whom are indigenous women from the Stilbaai region. These women play pivotal roles in every aspect of the distillery’s operations, from production to brand management. “Our team is made up of incredible women, including our Master Distiller, Andrea; our Brand Home Director, Tracy; Mariete, who oversees our labels; and Annalise, our home host who gave us a fantastic educational tour. Their dedication and passion ensure that the Inverroche story is told every day,” Oke added.
In addition to its unique heritage and craftsmanship, sustainability is at the heart of Inverroche’s operations. The distillery has set ambitious goals, including achieving net zero emissions this year. “Sustainability and responsibility are integral to our brand. Whether it’s reducing our carbon footprint or supporting local businesses and communities, we are committed to making a positive impact,” Oke remarked.
As Inverroche continues to grow, Oke is excited about the brand’s future, not only in Africa but on the global stage. “We look forward to the impact Inverroche will have, not just across the continent but around the world. This is an African brand with a story to tell, and we are proud to be part of its journey.”
Inverroche represents a new wave of African luxury brands, showcasing the continent’s potential for global leadership in innovation, sustainability, and cultural authenticity. With its rich heritage, commitment to sustainability, and strong community ties, Inverroche is set to make its mark both in Africa and beyond.
ANTHONY EMEKA NWOSU
….addition to its unique heritage and craftsmanship, sustainability is at the heart of Inverroche’s operations. The distillery has set ambitious goals, including achieving net zero emissions this year. “Sustainability and responsibility are integral to our brand. Whether it’s reducing our carbon footprint or supporting local businesses and communities, we are committed to making a positive impact,”
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