Diageo Africa’s Marketing & Innovations Director, Ifeoma Agu FIMC, recently announced an exciting milestone for Guinness, showcasing the latest Global Brand Ambassadors from Ivory Coast. These top-performing partners, who excelled in the inaugural “Guinness Shines Brightest” incentive program, were honored with an exclusive opportunity to attend the Guinness Masterclass Experience at the Guinness Storehouse in Dublin, Ireland.
This prestigious experience allowed the partners to immerse themselves in the rich history and heritage of Arthur Guinness, gaining firsthand insight into the profound impact of Guinness on communities worldwide. As Ireland’s most visited paid attraction, the Guinness Storehouse provided a unique backdrop for this exceptional journey.
Agu highlighted the strategic importance of partnerships in achieving Diageo’s ambitious goal of establishing Guinness as the leading premium beer across Africa. She expressed excitement about the results from the “Guinness Shines Brightest” program, which was launched in 2023 to celebrate and reward excellence among third-party operator partners. This initiative ensures that the Guinness experience remains consistent and exceptional across all markets.
The winners of this groundbreaking program have returned as Global Guinness Brand Ambassadors, armed with invaluable knowledge and experiences to enhance the Guinness experience in their regions. Their journey reflects Diageo’s ongoing commitment to elevating the Guinness brand and resonating deeply with communities around the globe.
As Diageo looks forward to future editions of the “Guinness Shines Brightest” incentive program, Agu emphasized the company’s dedication to fostering strong partnerships and delivering extraordinary experiences that honor Guinness’s legacy as a global brand with a local heartbeat.
A special thanks was extended to the Guinness Africa Global Brand team, including Michele Mballa Mekongo, Sipora Massoma Moussole, Alvine Nguemo, Grainne Wafer, Mark Sandys, John Musunga, Dayalan Nayager, Debra Crew, and Somnath Dasgupta, for their unparalleled support in making this initiative a success.
The winners of this groundbreaking program have returned as Global Guinness Brand Ambassadors, armed with invaluable knowledge and experiences to enhance the Guinness experience in their regions. Their journey reflects Diageo’s ongoing commitment to elevating the Guinness brand and resonating deeply with communities around the globe.
