Headquartered in Henderson, Nevada not Sillicon valley California, Parler the new social media app seems not to be railroaded and they seems to chart their own course and find their own rhythm in an increasingly digitalised world trying to find connection via mobile phones.
Trying to answer the Facebook question and possibly do a coup on the reign of the blue king, Facebook while Parler is red! There is no doubt that Facebook is the king of socially media followed by Tweeter, though facebook has been seen in a way as a bully and a collosus in the social media ecosystem buying up stuff like WhatsApp, instagram and all what not. With billions of dollars to throw around, facebook can be said to be the king and followed closely by Tweeter.
Recently, a smooth sailing and new social media app known as Parler has come to bridge the gap that Facebook hasn’t done which is free speech. Facebook doesn’t allow you to post some critical things and once that is done , you are either suspended or deleted ! Don’t talk about gays, don’t talk I’ll about lesbians irrespective of your political leaning in short Facebook expect you to be political correct most times and that can be upsetting for those that are not in the business of political correctness but in the business of correcting politicians ! One thing that Trump Elections gave the world is a new social media app.
According to Wikipedia, it describes Parler as “Parler is an American microblogging and social networking service launched in August 2018. Parler has a significant user base of Trump supporters, conservatives, and right-wing extremists. Posts on the service often contain far-right content, antisemitism, and conspiracy theories.”
With over 4 million active users and 10 million users, Parler seems not too popular in Africa and Asia , maybe the organisation hasn’t looked at theses regions (MEA).
“Parler markets itself as a “free speech” and unbiased alternative to mainstream social networks such as Twitter and Facebook. However, journalists and users have criticized the service for content policies that are more restrictive than the company portrays, and sometimes more restrictive than those of its competitors”, Wikipedia added.
One thing that is noticed is that the new app has a lot of conservatives going there and it looks as if it’s designed for conservatives in mind and not the ones that are in tune with the “current realities” as it is with Facebook, while Tweeter is for youths and short talkers and LinkedIn for the corporate minded ones. Parler is a clear departure from these.
According to Emma Vatnsdal an online commentor described Parler “It was enough for millions of users to abandon their blue ship in favor of a red life vest. A haven, so to speak, where they felt their voices could be heard unmoderated and unfiltered, without fear of censorship or fact-checking.”
As of July 2020, Parler reported more than 2.5 million users, with more parting ways from Twitter and Facebook as the 2020. This has shown the great promise the social media has!
One of the founder, Rebekah Mercer has a deep pocket and also described as a conservative. She would be the few women that will be threading in an ecosystem women aren’t known to have done which is social media start-up ecosystem but what she got going for her is age and deep pockets so marketing wouldn’t be an issue. Mercer is the daughter of Robert Mercer, a hedge fund manager and the co-founder of the now-defunct political data-analysis firm Cambridge Analytica, so as we can see, she ain’t new to startup ecosystem.
“John and I started Parler to provide a neutral platform for free speech, as our founders intended, and also to create a social media environment that would protect data privacy,” she told CNN’s correspondent.
Anthony Emeka Nwosu
Parler account @AnthonyNwosu