Global e-commerce continues to expand at a rapid pace, with new data for 2025 highlighting both the dominance of Amazon and the growing influence of Asian digital marketplaces.
According to statistics from SimilarWeb, Amazon remains the world’s most-used e-commerce platform, recording an impressive 651.7 million monthly active users. The U.S.-based giant continues to lead the global market in customer reach, maintaining a strong presence across North America, Europe, and other international regions.
However, the latest rankings reveal a major shift in global e-commerce power. Six of the world’s top ten platforms are now based in Asia, reflecting the region’s booming digital economy and increasing consumer demand for online shopping.
Singapore’s Shopee secured second place with 392.8 million monthly users, driven by its popularity across Southeast Asia. China’s fast-growing platform Temu followed in third place with 246.4 million, while fashion retailer Shein ranked fourth with 215.1 million users worldwide.
India also made a strong showing, with Flipkart ranking fifth at 190.8 million users and Meesho tying with AliExpress at 159 million each. Argentina’s Mercado Libre placed eighth with 125.3 million, reinforcing Latin America’s growing digital market.
Rounding out the top ten were Singapore’s Lazada with 109.2 million users and U.S. retail giant Walmart, which recorded 93.9 million monthly visits.
The rankings highlight a clear trend: while Amazon continues to dominate globally, Asian e-commerce platforms are rapidly expanding their user bases and reshaping the future of online retail.
With rising smartphone usage, improved logistics, and aggressive digital marketing, Asia’s influence in the global e-commerce landscape is expected to grow even further in the coming years.
