Roberta Edu’s story is a powerful testament to resilience, persistence, and emotional intelligence in business

Roberta Edu’s story is a powerful testament to resilience, persistence, and emotional intelligence in business. Here are the key takeaways from her journey with MOPPETS BABY FOOD and Market Square:

1. Relentless Persistence Pays Off

She pursued Market Square for 4 years, facing rejections, bureaucratic delays, and even tragedy (the death of the initial buying director).
Instead of giving up after setbacks, she kept adapting her approach.

2. Turning Rejections into Motivation

When told she needed to first get into Spar, Everyday Supermarket, and Shoprite, she didn’t complain—she made it happen within a year.
Each “no” became a stepping stone rather than a roadblock.

3. Emotional Resilience in the Face of Tragedy

The sudden death of the buying director could have ended her chances, but she regrouped and continued.
She channeled frustration (like the staff member’s delays) into strategic patience rather than burning bridges.

4. The Power of Relationships & Emotional Intelligence

Despite her anger at the delaying staff member, she swallowed her pride, rebuilt the relationship, and ultimately relied on his recommendation.
Had she escalated or cut ties, the final approval might never have happened.

5. Strategic Hustle & Creativity

When blocked by the new director, she researched him thoroughly, used LinkedIn Premium, and crafted a data-driven pitch that impressed him in minutes.
She leveraged AI tools to make her proposal compelling.

6. Success is a Marathon, Not a Sprint

6 registration attempts, multiple policy changes, and years of follow-ups—yet she kept going.
Her story proves that overnight success is a myth; real wins are earned through grit.

7. Humility & Humor in Tough Times

Even in frustration, she joked about reporting to “MC Oluomo in Teni’s voice,” showing the importance of laughter in tough situations.
She acknowledged her low moments but never let them define the outcome.

Final Lesson:

“The path is difficult, but those who want to succeed must persevere and try over and over again.”

Roberta’s journey is a masterclass in entrepreneurial tenacity. Whether you’re building a business, chasing a career goal, or pushing through personal challenges, her story reminds us:

Fall down 7 times, stand up 8.
Burn no bridges—you might need them later.
When one door closes, find a window (or make one).

Walk with her—and with that same unstoppable energy in your own journey. 🚀

#Resilience #Entrepreneurship #NeverGiveUp