Poised for new market growth with the introduction of a simplified retail trading & investing platform
Global fintech company Admirals has announced the launch of its own, custom-developed proprietary trading and investing platform to supplement its existing suite of platforms and solutions.
The development of this native platform supports the Group’s strategic expansion into the beginner trading and investing market. At the same time the addition of this platform offers a fresh alternative and streamlined experience to Admirals’ client-base.
With simplicity as the key differentiator, the new platform features a user-friendly design and intuitive interface that provides instant and easy access to Admirals’ vast selection of instruments and tools.
Being a web-based platform, the Admirals platform does not require clients to download or install any software. After completing the registration process, users can immediately start their trading and investing journey. Users can trade and invest on the go, as the platform has a mobile view as well, keeping in mind easy accessibility. Once on the platform, you can expect easy navigation and smooth access to research and analytic tools, place trades, and monitoring your investments.
Acting as single point of entry for traders and investors, the Admirals platform provides a seamless experience whether you prefer investing on a long-term basis or trading short-term price movements.
Apart from its tailored features and simplified processes, its seamless integration with other services, unique instruments and in-house client support, the Admirals platform was developed within strict regulatory compliance parameters. This adds an important element of security and trust especially to beginner traders, knowing that Admirals platform represents a secure and reliable trading environment.
The Admirals trading platform allows access to Admirals’ complete and diverse range of trading and investment products to ensure that clients can experience various options to build diversified portfolios. The platform users will have access over 8,600 financial instruments. – including stocks, ETFs, Forex pairs and a variety of CFDs on commodities and indices. Furthermore, and in line with Admirals’ commitment to knowledge-sharing and financial education, and to support a client’s trading and investing journey Admirals hosts a vast range of free educational resources on its website. Traders have instant access to a wealth of educational materials, including webinars, articles, and tutorials, to help clients gain a deeper understanding of the financial markets.
Increased complexities of a changing landscape
With its origins in a predominantly sophisticated and specialist trading industry in the early 2000’s, online trading has evolved into a massive global industry over the past two decades. The advent of fintech and accelerated technological advancements led to an increased accessibility and growing interest global financial markets, specifically among retail traders.
However, this rapid evolution also gave rise to increased complexity and overwhelming choices for consumers in the highly competitive online trading market.
Sergei Bogatenkov, CEO and Chairman of Management Board at Admirals said, “In today’s fast-paced and interconnected world consumers are presented with an ever-expanding scope of tech-based, self-service solutions that aim to promote independent financial decision making. But the simpler the solutions may seem to appear, the more complex and confusing the decision-making process can become”
He further explains “For Admirals to play a meaningful part as a reputable, global fintech player, we need to help consumers cut through the clutter to make sense of the myriad of offerings out there. By equipping people with the right financial knowledge, tools, and skills, they are empowered to make sound decisions to help ensure their sustainable financial wellbeing – especially when venturing into the often-complex world of online trading” Bogatenkov says.
Explaining why Admirals prioritised simplicity, accessibility, and ease of use as the key drivers behind the development of its native platform, Bogatenkov says
“Our focus was not just to provide another trading platform – the aim was to create a safe environment for beginner traders to explore the dynamic world of online trading and investing, knowing that it is backed by one of the world’s most established and pioneering brands in the online trading industry,”
Bogatenkov adds a word of caution: “While the fintech landscape is brimming with advanced and sophisticated trading platforms, it is important to remember successful trading does not depend on the trading platform itself. A successful trading journey and rewarding trading experience is grounded in a solid understanding of the process and underlying principles of online trading. Constant learning and ongoing trading skills development remains paramount,” he concludes.
Admirals’ native trading platform was introduced and rolled out to its current trading platforms suite this year and is available to all existing traders and new clients via Admirals’ web-based portal.
For more information about Admirals and its new proprietary trading platform, please visit Admirals website.
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