Interviews Technology Technology Trends



In this interview, Harrison Okafor, the Founder and Chief Executive Officer of Harnix Tech, an indigenous web development and online presence firm located in Lagos talks about the need for the small and medium enterprises (SMEs) to invest in online presence. He complained of the low adaption of virtual presence by Nigerian business owners. He talks about how they generated two million followers in the social media page. Anthony Nwosu captures this in an exclusive interview


Tell us about Harnix Tech as an IT firm?

Harnix Tech is a creative digital agency, located in Lagos. We are a team of IT professionals combining the knowledge of our skills to provide outstanding digital solutions to our business clients.…. We are a team of professional graphic designers, web developers, content writers, marketers and IT specialists combining the knowledge of our skills to create beautiful designs and strategies, aimed to meet your business’s needs.

As a web developing firm have you ever thought of building software which is a clear departure from web development?

Yes, I have. But, before I move into details, we provide other services other than web development, we currently provide graphic design, digital marketing, SEO, content writing, social media management, and branding services too. Now back to a software, as I said earlier, I do hope to someday create a Book-Keeping product that specifically helps business entrepreneurs track their revenue, transactions, expenses, profits, tax and so on. The goal would be to make it super-easy for entrepreneurs to navigate through and understand.

The need to have virtual presence is very important for many organizations. What do you think are the Nigerian SMEs attitude towards building web or online presence?

Currently due to the bad economy, they feel the prices are on the high side, and most businesses just choose to opt out and keep running their business offline even when they know we live in a digital era when having your business online is very vital. However, we are working on something at Harnix Tech that would help accommodate SMEs in Nigeria. We believe as time goes on, businesses will evolve and come to understand the importance of virtual presence.

Do you think that cost of building websites is chasing or scaring Nigerian firms away?

Currently, I would say yes. Now when we look at the analysis of how many small businesses there are, you will notice there are over 80% small businesses and more are still going to come up. Now if we decide to check the rate of how many small businesses own a website, they are very few. We could say around 5-8%. But again, sometimes it is not about the price, it’s actually about small business owners lacking knowledge about the digital space and how the digital space could help scale their business. Businesses that do not key into the vast opportunities that internet offer is basically missing it big time.

Do you think of hosting apart from web development?

I have given it a thought, but right now, I just want to focus on scaling Harnix Tech to a whole new level. Hosting will come as we evolve but now, we are focused on our core.

As a digital marketing firm, what do you think can be done to push SME brands in the country?

Firstly, I would say we need to educate small business owners on why it is very important to have their business online. The reason I am saying this is because, we have dealt with clients who are clueless about the digital space, and when we present them with results of how their website was performing, they simply don’t get it. We have to break it down, so that they could truly understand what we are doing and what the next step is, when it comes to positioning their brand online.

Secondly, I will say making use of affordable resources. I say affordable because, we are talking about SMEs here, if they find the price of a website too expensive, then what happens when we start pitching SEO to them? They would take to their hills, because SEO is very costly. SEO costs ranges from 100k – 300k monthly, and an SEO campaign could take up to 6 months or more. You don’t want to pitch SEO to an SME brand, rather you want to draft out affordable marketing strategies, which they can use to scale their business. At Harnix Tech, one of the things, we do is create and optimize our clients Google MyBusiness account, one of our clients, Parkview Astoria Hotel is on their top game, when it comes to ranking on Google MyBusiness, when you search for keywords like luxurious hotels in Ikoyi, 4 star hotels in Ikoyi, or hotels in Ikoyi, Parkview Hotel is with in position 1 or 2. This has helped their business generate over a million in 4-5 months. So, when dealing with SMEs, think of Facebook Ads, Instagram Ads, Influential Marketing, Google MyBusiness or Apple Map listing. Then once they start generating that revenue, they would have more confident in the online business, and then you could pitch SEO to them.

What are the challenges that you face doing business in Nigeria?

Well, there are myriads of them but I will bring to these few things such as Getting the right people to work with. Clients delay in balancing payments, because we charge 60% upfront before we embark on any project and 40% after project is done. Bad Economy. Getting International SMEs to trust your brand. Today, a lot of Nigerians especially in the med field and tech are leaving the country.

How has this affected you?

I will not say that it has affected us, because some of our very good clients are Nigerians based abroad. And I won’t really say them moving abroad isnt the best option, because clearly it is. I also want to take my brand international one day, because it is high-profitable out there than within Nigeria.

Your team use SEO, PPC, social media and Content Marketing, among other channels, to build your brand and achieve goals. Tell us how?

At Harnix Tech, we make use of Influencial Marketing, social media, SEO, and Content Marketing currently. Now when it comes to Influencial Marketing, it has helped our brand generate visibility in the online space. While social media has helped us communicate more with our audience, our posts, our designs, everything communicates and we have used that to generate revenues for the brand. Content Marketing helps us build trust with our clients and create a bonding relationship with them, one of the things we do at Harnix Tech is study our client’s industry, and provide our clients information that can help them scale and stand a chance to compete in that industry. SEO has helped us generate online traffic and even sales for the brand. We are currently looking at using a new strategy, which involves turning our customers to our ambassadors, and creating a referral system.

You’re into digital marketing. How has this been?

In short words, it has been an awesome experience, the brand has really grown this year and we have generated more than double of our revenue last year.

Tell us your expectations this later part of the year?

We are aiming to generate 3M, Harnix Tech was launch 23 April, 2021. And last year been our first year, we did 785k+. We started this year with a lot of fire, and everyone on the team has been spectacular, with our new implemented strategies, we have not only generated over 2M+ this year, but also increased our client lists. We are confident to we can achieve this before the year runs out. We are also looking at exploring and dominating other social media platforms as well as keep increasing our client lists. Currently we have brands who trust us in Nigeria, UK, Russia. But altogether we have offered digital services to different brands in 5 countries. We believe there is still a long way to go when it comes to the issue of SMEs in Nigeria, and we will be looking at educating a lot of SME Entrepreneurs.



Well, there are myriads of them but I will bring to these few things such as Getting the right people to work with. Clients delay in balancing payments, because we charge 60% upfront before we embark on any project and 40% after project is done. Bad Economy. Getting International SMEs to trust your brand. Today, a lot of Nigerians especially in the med field and tech are leaving the country.


Leave a Comment

Your email address will not be published.

You may also like

Business Culture Economy Energy

The Remarkable Journey of BOVAS & Company Ltd: From Humble Beginnings to Industry Giants


In a testament to the power of perseverance and entrepreneurship, Mr. Bamidele Samson and his wife, Mrs. Victoria Samson, have transformed their modest beginnings into a thriving conglomerate known as BOVAS & Company Ltd.

Their journey commenced with humble career starts; Mr. Samson as an architect at Design Nigeria and Mrs. Samson as a marketing staff member at Mobil Nigeria. However, fueled by ambition and determination, they embarked on a joint venture, establishing a petroleum products brokerage business. Starting small, they meticulously catered to client orders, procuring from major marketers and supplying with modest markups.

Their breakthrough came in 1980 when they ventured into the petrol station business, registering their station under the Texaco franchise, now MRS Oil. This marked the inception of BOVAS & Company Ltd, named after its founders – “Bamidele Olusegun & Victoria Adunola Samson.”


Read More
Announcements Art Business Culture Economy

Cyberpolitics Reshaping Political Communication in Africa



The evolution of the internet and its accompanying technologies has ushered in a new era of possibilities, profoundly impacting human expression and freedom. Over the past decade, these advancements have extended the boundaries of communication and engagement, presenting both opportunities and challenges in political discourse.

Digital platforms, particularly social media, have emerged as influential tools in shaping political participation and elections. The widespread adoption of social media, coupled with increased internet access, has made the connection between these platforms and electoral processes more apparent, evident in recent electoral cycles across the globe, including the United States, Europe, and Nigeria.

The 2008 US presidential election marked a turning point, with the widespread use of platforms like Facebook, MySpace, YouTube, and mobile messaging revolutionizing political communication. Dr. Ibietan’s groundbreaking book, “Cyber Politics: Social Media, Social Demography, and Voting Behaviour in Nigeria,” delves into this transformative phenomenon, examining the intersection of social media networks…

Read More
Business Entertainment

The Shift in Entertainment: DStv and Cable TV Facing Extinction in Nigeria


In a rapidly evolving entertainment landscape, traditional cable television providers like DStv are facing existential threats as consumers embrace new technologies and streaming services. With over 200 million people, the Nigerian market has been a significant stronghold for DStv, but recent trends suggest a looming decline in its dominance.

One of the biggest indicators of this shift is the reluctance of consumers to invest in outdated technologies. The decision to increase the cost of DStv decoders has been met with criticism, as many argue that such devices should be more accessible or even provided for free in order to remain competitive. This sentiment echoes the downfall of once-dominant companies like RIM (Blackberry) and Nokia, who failed to adapt to market forces and technological advancements.

The advent of streaming platforms like Netflix and Amazon Prime has fundamentally changed how people consume media. Rather than recharging DStv subscriptions for…

Read More
Business Culture News Opinion





By: Ikenna Ezeakor

Okpogho in Ezeagu LGA, Enugu State is an ancient city of Igbo land and an iron-smelting community in Ezeagu LGA that gave West Africa the first metallic currency known as Okpogho Manila.

The innovation of this ancient metallic currency: “Ego Igwe/Ego-Onah” was attributed to a great “Wawa man” from the present Ezeagu Igbudu LGA.

The word “Okpogho” which is the Efik fishermen’s term for money or brass was given to this wawa iron maker; when one of the the fishermen noticed that those precious bangles which he fashioned for his daughter “Mgbolie” could be used as a means of exchange of goods and services.

The early Portuguese explorers of the 1470s observed that Copper Bangles “Okpogho Manila” were the principle money and means of exchange all along…

Read More
Business Economy

Ministry of Interior Partners ICPC to Tackle Corruption



The Minister of Interior, Dr. Olubunmi Tunji-Ojo, has underscored the pressing need to confront corruption as a significant threat to security. In a proactive move, he has initiated a strategic partnership with the Independent Corrupt Practices and Other Related Offences Commission (ICPC) to address corruption head-on.

This strategic partnership took shape during Dr. Tunji-Ojo’s courtesy visit to the ICPC Headquarters on Tuesday. Accompanied by the Permanent Secretary, Dr. Aishetu Gogo Ndayako, as well as top officials from the Ministry and its Agencies, the Minister laid the groundwork for collaborative action against corruption.

Dr. Tunji-Ojo reiterated the imperative for proactive measures in combating corruption, stressing the importance of strategies not only for detection but also for prevention. He emphasized the critical role of capacity building and advocated for knowledge transfer in alignment with ICPC’s objectives.

In response, the Chairman of the ICPC, Dr. Musa Adamu Aliyu, acknowledged the Ministry’s indispensable role in Nigeria…

Read More
Business Culture Economy

Driving Nigeria’s Economic Growth through Water Use License



By Sampson Ikemitang

Water is indispensable to life, holding a unique significance among natural resources. While survival might be possible without others, it’s inconceivable without water. Managing water resources involves considerations of quantity, quality, and future variability, vital for societal sustenance and economic development.

Nigeria’s industries are acknowledging the nation’s water scarcity, prompting cultural and technological shifts towards water-wise practices. Therefore, the application and granting of water use licenses are crucial steps towards fostering more sustainable water usage.

To address this, the Federal Executive Council established the Nigeria Integrated Water Resources Management Commission (NIWRMC) in May 2007. The Commission plays a pivotal role in regulating, protecting, and conserving water resources to ensure equitable socio-economic development and environmental integrity.

Operating under the delegated power of the Minister of Water Resources, the…

Read More
Art Business Culture Events International

Beyoncé Unveils Country-Inspired Masterpiece “Cowboy Carter” as Second Installment of Her “Renaissance” Trilogy


The wait is finally over as global icon Beyoncé debuts her latest musical masterpiece, “Cowboy Carter,” a celebration of her deep southern roots and the second installment of her highly acclaimed “Renaissance” trilogy.

Featuring 27 tracks infused with the rich sounds of country music, Beyoncé’s latest studio album is a testament to her versatility and musical evolution. From soulful ballads to energetic anthems, “Cowboy Carter” showcases Beyoncé’s unparalleled talent and creativity, highlighted by the addition of strings and pedal steel guitar.

In a nod to collaboration, the album includes captivating duets with chart-toppers Miley Cyrus and Post Malone, adding a new dimension to Beyoncé’s signature sound. Furthermore, fans can expect breathtaking renditions of iconic classics such as Dolly Parton’s ‘Jolene’ and The Beatles’ timeless hit ‘Blackbird.’

“Cowboy Carter” marks Beyoncé’s eighth studio album, solidifying her status as a trailblazing…

Read More
Business Economy Finance Fintech

Fintechs should develop products that address the exact needs of their customers (By Mike Cook)


All around the world businesses are pulling out the stops to achieve growth in what can best be described as challenging economic conditions. Africa is no exception. The continent has long been recognised for its immense potential, and as such businesses across sectors are investing heavily into the continent. Advancements in technology make serving the unbanked and underserved populations in Africa more viable than ever before. However, that does not mean growth comes easily. It is a hyper competitive and complex environment where genuinely understanding your customer is key to growth.

Even with this textbook understanding, there is a strong urge to take the “build it and they will come” approach because we can get caught up in our own technology and view problems from our frame of reference while ignoring the customer. This is typified in the African market where we see multiple shiny apps being dropped across markets…

Read More