Trailblazers in the technology and business circle in Africa are set to gather in Lagos, Nigeria (West Africa) on 9 November 2022 for another edition of Africa Tech Alliance Forum (AfriTECH 2.0) as the continent’s sought-after technology Forum, exhibition, and awards ceremony.

AfriTECH 2.0 scheduled to hold at Oriental Hotel, Lekki Road, is focused on ‘Sustainability and The Company of the Future’, as the central theme.

According to the organisers from TechCastle Foundation and TechEconomy.ng, AfriTECH 2.0 will convene Business leaders/CEOs of Companies and Organisations, Innovators, Government Representatives, International Organizations, Diplomats, Investors, Academia, Start-ups and Entrepreneurs in their numbers.

The array of industry leaders, and tech-entrepreneurs, decision-makers, and tech ecosystem players from across the continent, will unpack the various challenges, scenarios, and mind-blowing economic opportunities in ‘Harnessing Digital Identity for Digital Economy Agenda’; ‘Creating Sustainable Future through Connectivity’; ‘Blockchain & Cryptocurrency – The Future of Money’; and ‘Cloud Computing in 5G Era – Everything-As-A-Service’.

According to Statista, 97% of respondents to a digital transformation survey stated that the COVID-19 pandemic, for instance, sped up digital transformation processes in their respective organisations.

Global spending on digital transformation is projected to reach $1.78 trillion in 2022. But in what ways will this transformation manifest?

Africa Tech Alliance Forum 2021 to center on digital transformation  solutions - ITPulse.com.ngThe answer lies in trends that will shape the businesses of tomorrow. The case is no different for the Government: The current, incremental pace of economic and social advancement shows too many of Africa’s expanding youth population will be denied the opportunity to live up to their potential. Therefore, Africa should think big on digital development.

“Digital technologies offer a chance to disrupt this trajectory – unlocking new pathways for rapid economic growth, innovation, job creation and access to services which would have been unimaginable only a decade ago.

“Yet there is also a growing ‘digital divide’, and increased cyber risks, which need urgent and coordinated action to mitigate. Access to the internet remains out of reach for many citizens in the continent. Too few citizens have digital IDs or transaction accounts – locking them out of access to critical services and e-commerce”, said Mr. Chike Onwuegbuchi, the co-Convener AfriTECH 2.0 and Co-Founder of TechCastle Foundation.

Continuing, he said, “Digital startups seek more funding and ‘traditional’ businesses are only slowly adopting digital technologies and platforms to boost productivity and sales. Few governments are investing strategically and systematically in developing digital infrastructure, services, skills and entrepreneurship.

“To become tomorrow’s innovators, entrepreneurs and leaders, Africa’s youth need to be empowered with the digital skills and access to technology and markets that are essential to thrive in an increasingly digitized global economy. The time for action is now! Join us at AfriTECH 2.0

On his part, Peter Oluka, the Editor of TechEconomy.ng, said that AfriTECH 2.0 will be a consolidation on the last year’s edition with massive publicity and industry participation, adding that delegates should expect issue-based Forum through Keynotes, Panel Discussions, Exhibitions, Innovation Management Workshops, and AfriTECH AWARDS 2022.

“Africa Tech Alliance Forum 2022 will culminate in awards ceremony which aims to celebrate and reward companies and individuals on the African continent that have demonstrated excellence in the areas of innovative product/service development, policy/regulations, amongst other areas”.

“We are very excited about the feedbacks so far with regards potential speakers, panellists and even the potential awardees.

Delegates will be exposed to unique insights into the different ways 5G networks, artificial intelligence (AI), blockchain/cryptocurrency, digital identity, and the Internet of Things (IoT) will shape the future of Africa’s development.

With only 300 in-person passes available to the public, interested attendees are encouraged to secure their spot by going to AfriTECH 2.0 or click the link here to register: https://registration.africatechallianceforum.africa/

 

 

 

 

 

 

Africa’s burgeoning digital identity startup Verified.Africa has launched in Ghana, South Africa and Kenya with its verification services now available to businesses and individuals in these countries.

 

With initial operations in Nigeria since 2021, Verified.africa is making good on its roadmap to achieve digital inclusion for all on the continent.

 

Since its inception, Verified Africa has recorded over 300 thousand digital identity verifications from a thousand plus businesses – enabling startups, banks and SMEs to confirm the true identity of people safely.

 

As Frank Atube pointed out in the company’s blog release, “Ghana, South Africa and Kenya represent key markets for Verified’s roadmap into continental dominance and with this launch, we’re thrilled to open our doors to businesses and individuals in three more countries – bringing the best of digital verification to your shores.”

 

The digital identity industry has never been more important to online security and customer trust. KYC (Know your customer) and AML (anti-money laundering) protocols have become stricter with governments looking to secure economic growth and eliminate loss from fraudulent transactions.

 

Verified.africa through the use of machine learning & facial recognition technologies, facilitates this process for both businesses and individuals by helping them eliminate fraud, onboard online customers faster, and meet KYC compliance in minutes.

 

With this expansion, businesses in Ghana, South Africa and Kenya can now enjoy these benefits as they easily verify IDs in real-time anywhere in Africa using any of verified.africa’s services.

From National IDs to Business Certificates to Tax IDs, Verified.africa connects to multiple databases of identity records across the continent to enable you to confirm that people are exactly who they say they are.

 

The company plans to expand its footprint to other African countries over the next 18 months, becoming the most widely used verification platform on the continent.

 

To get started with Verified.africa, you can sign up on their portal at verified.africa/signup.

 

About Verified.africa

 

Verified.Africa is a product of Seamfix Ltd, a technology partner for thousands of global organizations on their journey of Digital Transformation for business growth and customer satisfaction.

 

Through their Verification Platform, businesses in Africa can easily verify the identity of customers, partners, and employees – helping them grow their customer base faster, prevent fraud and operate with better turnover.

 

 

 

In this interview with the top executive of NowNowDigital Systems  Limited, Oyenike Owomoyela who is the Head of Growth at NowNow, a financial technology (FinTech) firm based in Lagos. She talks about their strides in the fintech ecosystem such as the launch of their debit cards and virtual cards for their customers. She spoke of the impact the apex bank; the Central Bank of Nigeria (CBN) has made in the sector and how thy have made their API available for fintechs to use. Anthony Nwosu captured this in this exclusive interview. Oyenike is an expert in Financial Inclusion, Mass Retail & Youth Banking, digital sales products and loans, SME, process improvement and innovations to increase digital adoption by customers for seamless customer onboarding and retention via USSD, APS and Web.

 

Tell us the mission behind NowNow as a fintech firm?  

Our mission as a leading African B2B and B2C FinTech company is to deliver best in class financial services to SMEs, Agents and Consumers alike. We have a passion to deepen financial inclusion and provide job opportunities to the unemployed youths in Nigeria. We are a mobile bank that gives you control over how you spend your money. Be the Boss when you send money, receive money and pay bills for everyday essentials such as recharge card and data, insurance, electricity, shop online and instore-all in one place!

What informed the name NowNow?

We wanted to resonate first with one of the country’s local languages; Nigerian Pidgin English, what NowNow means in pidgin is to make haste or get something done instantly. The name also connotes that we are a fast-paced technology company that offers efficient services with speed! Our mission is to be a leading African B2B and B2C FinTech company whose mission is to deliver best in class financial services to SMEs, Agents and Consumers alike. We are building the world’s best technology that digitizes cash payments and provides financial empowerment for a better life for everyone.

Your slogan is “The New Way to Bank”, how has the journey been over these years?

We wanted to play on the double words ‘NowNow’ hence the slogan. Also, we realized there were a lot of negative sentiments with brick-and-mortar banks which included crowded banking halls, non-presence of bank branches at remote locations, slow response to customer complaints and resolution of issues. We wanted consumers to believe there is a new digital bank that will ensure they have control over their finances 24/7. Our customers resonate with the New way to bank and we have seen a steady increase in the adoption of our products and services.

Nigerian Fintech ecosystem can be said to be pretty busy, maybe one of the busiest in the continent, what are the unique things that set you apart from other players?

One thing we have done right in NowNow is to gather experienced professionals from across the world in the FinTech and Financial Services space hence we have a global view of what we need to do to achieve our goals as an organization. We are also focused on agile and adaptive technology and have a presence not only in the urban centers but rural communities also. We offer financial literacy tools as well as business solutions to all our consumers and merchants as a whole and have empowered a lot of youths and the unemployed through our agency banking model.

Opening an account in minutes is one of your selling points, how and what are you doing to ensure compliance with CBN regulation in the area of KYC?

Absolutely, this has been one of our major achievements; fast and seamless onboarding. What we have also done is to leverage API integrations with NIBSS and other 3rd party providers to ensure that we are opening quality wallets and profiling customers in line with the CBN 3-tiered KYC policy. Our Compliance team is also doing a lot at the backend to ensure transaction monitoring takes effect and processes related to KYC upgrades are done as at when due digitally. We also carry our EDD on transactions when the need arises.

How many downloads are we, looking at present from Nigerians?

We are aspirational when it comes to our consumer app, hence, we are on track to hit more than 1 million downloads by the end of the year. Yes, we know our competitors have well over that amount but what is paramount to us is not just the downloads but retaining those users to be loyal consumers for the long haul. Here we strongly believe in offering world calls financial services to people. We might not have millions of downloads yet but we are looking at offering seamless services to many people and these people will be with us on a long haul.

What is your market share in Nigeria, and do you have footprints in other African countries?

We think of ourselves as an embedded finance business, no longer a start-up. With that being said, it is part of our mission statement to have digital footprints all over Africa and really make a difference wherever we go. However, more information will be unveiled as we commence operations in more countries in the near future. We are looking seriously at the sub-Saharan fintech market. We have the expertise and the traction.

Some of the online banks do give debit cards, have you ever thought of that?

We recently had a soft launch phase of our Naira debit Mastercard in early August 2022 and we already have over 2000 active cards. We also have a virtual card which most of our consumers currently use for online transactions. So, we can say that we are abreast with the technology trends in the country. We do give out cards for those that love using cards but our strength also is in cardless transactions.

Do you think that the CBN is creating the enabling environments for fintech like yours to thrive?

In affirmative, the Apex bank created licenses that FinTechs can explore for financial services businesses all through. CBN believes that FinTechs are key actors in achieving National Financial Inclusion goals with Technology, Innovation, Speed and Scale. They also created a sandbox environment for product testing and innovation.

What are the challenges that you face in this business?

There are various challenges but I will mention the items that have the most impact: The rapid changes in macroeconomic landscape and terrain, upsurge and threats of competitors in various shapes and forms, shortages of skilled human capital, infrastructure not supporting scale i.e. internet penetration and switching infrastructure, insecurity and lastly, lower margins and ROE inhibiting access to capital (equity or debt).

What do we expect from NowNow this latter part of the year?

A few things! Firstly, our card campaign, which is aimed at our B2C customer segment – a project that we have been working on extensively for quite some time. We also have a new product launch to tackle the SME segment in Nigeria, which has one of the largest footprints of SMEs in Africa. We want to empower this segment by creating a digital platform that moves them from offline to online, provides access to market channels as well as financial capabilities, and ERP solutions. All these and many more are in the pipeline to really propell business owners to the next level of exposure and success. We will begin to roll out these products as we progress.

 

One thing we have done right in NowNow is to gather experienced professionals from across the world in the FinTech and Financial Services space hence we have a global view of what we need to do to achieve our goals as an organization. We are also focused on agile and adaptive technology and have a presence not only in the urban centers but rural communities also.

 

 

In line with clients’ demands and technology trends, CELLCORE Ltd, an IT  firm  in Ibadan unveils artificial intelligence (AI) solution  for lottery companies in Nigeria.  Celebrating their 10 years in the Nigerian IT industry, the LOTTOBOT which is first of its kind is a ChatBot technology that automates  the playing of lotto games via Facebook Messenger.

The introduction of LOTTOBOT to the Nigerian gaming industry  is timely and presents a wealth of opportunities for businesses looking to up skill their workforce and transform the user experience.

In his chat with the media, Mike Nwaogu, the Chief Executive Officer of CELLCORE Ltd said “ we have made gaming simpler and easy. We realized that Nigerians are very much into social media and we figured out that it would be nice to integrate AI technology for their gaming experience instead of logging out and visiting the gaming portal”.

He added that “ We are at the forefront of deploying artificial intelligence into the gaming industry not only in Nigeria but Africa. We have been in this industry for almost a decade and we are using this solution to celebrate a landmark” .

LOTTOBOT Prime  allows gamers  to play lotto games by merely chatting with a bot,  thereby presenting a convenient, relaxed process and experience of playing lotto without having to leave your zone. With this chat bot, anyone can play lotto games directly via their Facebook Messenger, get direct updates of results and get prize winnings credited directly to their Messenger LOTTOBOT account.

Industry stakeholders have lauded the product, noting that with the introduction of LOTTOBOT into the Nigerian gaming industry, it has demonstrated that  the gaming industry is maturing. Amongst the industry stakeholders that attested to the solution is De Donkings Lotteries Limited.

Key features of LOTTOBOT include the ability for  gamers to subscribe to updates, players  can subscribe to receive automated updates of results via  their Messenger inbox. Known as Cash Out, winners get notified immediately by the Bot when they win. Their  LOTTOBOT account is credited with the prize immediately. The players, can also check the balance of their winnings on the Bot or cash out their winnings through a simple process; either by having the cash withdrawn at an ATM or transferred to  their bank account.

“The intelligent LOTTOBOT is trained to guide players to play and submit available lotto games of partner lotto companies hosted on the platform, including soccer betting and soccer pools from select countries and leagues from around the world” remarked  Gideon Nwaogu, product developer, CELLCORE Limited .

LOTTOBOT is  also trained to attend to some questions and problems players may have while interfacing with it. The application is built to accept the Universal token PINs which can be used to play lotto games on the platform of select lotto game service providers across Nigeria. The PIN can be purchased online or from agents on the street.

 

ANTHONY EMEKA NWOSU

 

Fintech Challenge offers early stage and mature start-ups the potential to partner with Ecobank (www.Ecobank.com) across 33 African countries; Applications open until 16 September.

 

Pan-African banking group, Ecobank Group, has launched the fifth edition of the Ecobank Fintech Challenge and encourages African Fintech entrepreneurs to enter the competition.

Fintechs that are aligned with the Bank’s strategic objectives stand a chance to win an overall cash prize of US$50,000 for the top winner and the opportunity to partner and scale their solutions across Ecobank’s 33 African markets.

Fintech companies and developers originating from any of Africa’s 54 countries, as well as global Africa-centered Fintechs, are eligible to enter the Fintech Challenge by visiting: https://bit.ly/3KnrDz2. Applications can be made until the 16 September 2022.

Ecobank believes that the only way to transform financial services in Africa is for Pan-African banks like Ecobank to continually support and collaborate with innovative Fintechs

Ten finalists will be inducted into the Ecobank Fintech Fellowship after the finals and awards ceremony which will take place in October 2022.

In addition, all Fellows will qualify to explore the following opportunities with the Bank and its partners:

  • Multinational products roll out: an opportunity to pursue integration with Ecobank and potentially launch products in all or part of Ecobank’s pan-African 33-country ecosystem.
  • Service provider partnerships:  Ecobank may select some Fintechs as pan-African service partners within the Bank’s ecosystem.
  • Access to Ecobank’s Pan-African Banking Sandbox: Fellows will be given access to Ecobank’s APIs to test and improve their products for the pan-African market.
  • Priority Access to Ecobank’s Venture Capital partners for funding exploration.

Ade Ayeyemi, Chief Executive Officer, Ecobank Group, said “Ecobank believes that the only way to transform financial services in Africa is for Pan-African banks like Ecobank to continually support and collaborate with innovative Fintechs and start-ups. We invite and welcome Africa’s best Fintechs to work with us through the 2022 Challenge.”

Dr. Tomisin Fashina, Operations and Technology Executive, Ecobank Group said, “The uniqueness of the Challenge is that it welcomes both early stage and mature start-up Fintechs alike and seeks to align them with different kinds of partnership opportunities within Ecobank that match their differing levels of maturity.”

The Ecobank Fintech Challenge was designed in partnership with international advisory firm, Konfidants and is supported by partners across Africa and globally. So far 46 Fellows have been admitted into the Ecobank Fintech Fellowship programme since it was launched in 2017.

For more information about the competition, its benefits and how to apply, please visit https://bit.ly/3AMixIM

 

 

In Africa, the Nigerian financial technology (Fintech) ecosystem is one of the busiest and biggest in the continent. Handling transaction worth billions of Naira on daily basis. The need to be innovative, adaptive and secured platform are core factors that makes the industry players relevant. In this market, an indigenous fintech firm, NOWNOW Limited has taken the industry by the storm with their arrays of robust services and innovative solutions that have come to awe the tech savvy customers.

Speaking to the media on these solutions, Oyenike Owomoyela who is the Head of Growth at NowNow said that “Our mission as a leading African B2B and B2C FinTech company is to deliver best in class financial services to SMEs, Agents and Consumers alike. We have a passion to deepen financial inclusion and provide job opportunities to the unemployed youths in Nigeria. We are a mobile bank that gives you control over how you spend your money. Be the Boss when you send money, receive money and pay bills for everyday essentials such as recharge card and data, insurance, electricity, shop online and instore-all in one place.”

On why they choose the name NOWNOW, she added that” We wanted to resonate first with one of the country’s local languages; Nigerian Pidgin English, what NowNow means in pidgin is to make haste or get something done instantly. The name also connotes that we are a fast-paced technology company that offers efficient services with speed! Our mission is to be a leading African B2B and B2C FinTech company whose mission is to deliver best in class financial services to SMEs, Agents and Consumers alike. We are building the world’s best technology that digitizes cash payments and provides financial empowerment for a better life for everyone. We wanted to play on the double words ‘NowNow’ hence the slogan. Also, we realized there were a lot of negative sentiments with brick-and-mortar banks which included crowded banking halls, non-presence of bank branches at remote locations, slow response to customer complaints and resolution of issues.”

With the dearth of capacity in the industry, this has seen a lot of software developers and engineers leave the country and has resulted to downtime in some of the financial players platforms. NOWNOW has reassured their customers of 99% uptime and has made sure that they have the required manpower to power the industry. Oyenike opined that “One thing we have done right in NowNow is to gather experienced professionals from across the world in the FinTech and Financial Services space hence we have a global view of what we need to do to achieve our goals as an organization. We are also focused on agile and adaptive technology and have a presence not only in the urban centres but rural communities also. We offer financial literacy tools as well as business solutions to all our consumers and merchants as a whole and have empowered a lot of youths and the unemployed through our agency banking model. “

On the as of doing business and opening account, this has been one of their major achievements; fast and seamless onboarding. What NOWNOW has done is to leverage API integrations with NIBSS and other 3rd party providers to ensure that we are opening quality wallets and profiling customers in line with the CBN 3-tiered KYC policy. Oyenike said that “Our Compliance team is also doing a lot at the backend to ensure transaction monitoring takes effect and processes related to KYC upgrades are done as at when due digitally. We also carry our EDD on transactions when the need arises.”

During this last quarter, the company has a lot of things for the Small and Medium Enterprises (SMs) and they have said that thy are desirous of moving their business offline to online where businesses and transactions will be seamlessly. Noting that the SMEs are the power house of the economy and shouldn’t be overlooked. They said that this last quarter will be focused on them. “Our card campaign, which is aimed at our B2C customer segment – a project that we have been working on extensively for quite some time. We also have a new product launch to tackle the SME segment in Nigeria, which has one of the largest footprints of SMEs in Africa. We want to empower this segment by creating a digital platform that moves them from offline to online, provides access to market channels as well as financial capabilities, and ERP solutions. All these and many more are in the pipeline to really propel business owners to the next level of exposure and success. We will begin to roll out these products as we progress”, Oyenike concludes.

 

 

ANTHONY EMEKA NWOSU

 

 

 

“One thing we have done right in NowNow is to gather experienced professionals from across the world in the FinTech and Financial Services space hence we have a global view of what we need to do to achieve our goals as an organization. We are also focused on agile and adaptive technology and have a presence not only in the urban centres but rural communities also. We offer financial literacy tools as well as business solutions to all our consumers and merchants as a whole and have empowered a lot of youths and the unemployed through our agency banking model.”

 

Anchor (https://getAnchor.co/), a banking-as-a-service (BaaS) platform making it possible to seamlessly build financial products in Africa announces its public beta launch. The startup was also accepted into Y Combinator Summer 2022 Batch as the first African BaaS and embedded finance platform.

 

 

In recent years, there have been several reports about the size of the Africa financial inclusion opportunity (https://bit.ly/3pXguv2), particularly in reference to the provision of digital financial services.

 

These reports have brought about a spike in the number of companies and amount of investment activities in the fintech space in Africa. Yet, two things stand out; the minimal impact on financial inclusion, and the persisting difficulty in building and launching a fintech company on the continent.

 

For context, financial exclusion in Nigeria decreased by only one percent, from 37% in 2018 to 36% in 2020. Also, today, across Africa it takes an average of $500,000 and 18 months to build and go-to market with  financial products. This is because companies need to go through the hurdles of rigorous licensing and compliance processes, multiple integration layers, complex banking and third-party relationships, and invest in complicated core-banking infrastructure.

 

Anchor (https://getAnchor.co/) is launching its public beta API infrastructure to make it easier for African businesses to build, embed and launch financial products, starting in its first market, Nigeria.

 

Founded by Segun Adeyemi, ex-CEO of Amplifypay, Olamide Sobowale and Gbekeloluwa Olufotebi, Anchor provides API for offering accounts, money movement, savings and card products.

 

“We built Anchor to abstract away the complexities in building financial products, so businesses can get started in five minutes with a few lines of code”, says Anchor’s CEO, Segun Adeyemi.

We built Anchor to abstract away the complexities in building financial products, so businesses can get started in five minutes with a few lines of code

 

In May, Anchor released its private beta working with innovative start-ups like Outpost Health, Dillali, and Pivo. The BaaS platform has transacted millions, growing over 200% MoM, and is now set to launch its public beta (https://getAnchor.co/) for African businesses to embed finance into their offerings and for fintechs to build banking products. Already, the company has more than 40 other startups on its waitlist.

 

Anchor has raised over $1 million in pre-seed funding from Byld Ventures, Y Combinator, Luno Expeditions, Niche Capital, Mountain Peak Capital, and a host of angel investors including Emmanuel Okeleji (CEO, SeamlessHR), Ado Oseragbaje, Yinka Odeleye, and Sanmi Famuyide.

 

According to Ashutosh Desai, a Partner at Y Combinator, “Anchor’s embedded finance platform enables technology companies in Africa to build products that can rapidly expand access and improve quality of financial services. We’re excited to back Segun, Olamide, and Gbeke – a highly technical and experienced team – in building financial infrastructure that’s essential for Africa’s economic growth.”

 

“I believe BaaS will play a prominent role in the distribution of financial services in Africa. As a full stack baas provider, Anchor demarcates customer engagement from infrastructure – enabling its customers to focus on building differentiation as opposed to commodity infrastructure. We are really excited to be working with this determined and experienced team”, Founder of Byld Ventures, Youcef Oudjidane.

 

Anchor is a solution birthed by the insights garnered from the founders’ experience building and working with fintechs across Africa. The CEO, Segun Adeyemi founded Amplifypay; a payments company which he exited to Carbon (FKA OneFi/Paylater) in 2019. Segun proceeded to work with JUMO—a company that offers credit infrastructure to large mobile money operators across Africa.

 

Olamide, the CTO and co-founder, has worked at AppZone, TeamApt, Kuda, & Carbon. While at TeamApt he functioned as a Fullstack Engineer in the team that built the first virtual payments product in Nigeria. Gbeke, the Engineering Lead and co-founder, has been an IT Consultant and entrepreneur in Nigeria for over 10 years before joining Booking.com where he built financial operations software.

 

“We have seen first-hand the painful process of closing banking partnerships, negotiating third-party contracts, and obtaining regulatory approvals. And more generally, the extensive time and effort required to launch financial products,” Segun said.

 

He added that “considering the similarity in the underlying infrastructure, irrespective of the unique value propositions, companies should not have to wait for years and spend millions to go-to-market. That’s why we are excited to get Anchor into the hands of many more businesses via our public beta launch.”

 

 

In a very competitive business world today, Nigeria inclusive. The need for brands to be constantly present in the eyes of customers and prospective buyers becomes very important for any business. The importance of online presence has been described as the new way to drive revenue and profit for any organisation. Unfortunately for many Nigerian businesses especially those in the Small and Medium, Enterprises known as the SMEs have refused to understand the critical importance of internet and the immense value it has to every business with less than ten percent of SMEs having a functional website in Nigeria. Harnix Tech, an indigenous web development and online presence firm located in Lagos talks about the need for the small and medium enterprises (SMEs) to invest in online presence,

Speaking to the media on the importance of digital marketing and virtual presence for Nigerian firms, Harrison Okafor, the Founder and Chief Executive Officer of Harnix Tech Limited said, “Firstly, I would say we need to educate small business owners on why it is very important to have their business online. The reason I am saying this is because, we have dealt with clients who are clueless about the digital space, and when we present them with results of how their website was performing, they simply don’t get it. We have to break it down, so that they could truly understand what we are doing and what the next step is, when it comes to positioning their brand online.”

He added that “Secondly, I will say making use of affordable resources. I say affordable because, we are talking about SMEs here, if they find the price of a website too expensive, then what happens when we start pitching SEO to them? They would take to their hills, because SEO is very costly. SEO costs ranges from 100k – 300k monthly, and an SEO campaign could take up to 6 months or more. You don’t want to pitch SEO to an SME brand, rather you want to draft out affordable marketing strategies, which they can use to scale their business.”

On the jobs that they have executed and their go-to-market approach, Harrison opined that” At Harnix Tech, one of the things, we do is create and optimize our clients Google MyBusiness account, one of our clients, Parkview Astoria Hotel is on their top game, when it comes to ranking on Google MyBusiness, when you search for keywords like luxurious hotels in Ikoyi, 4 star hotels in Ikoyi, or hotels in Ikoyi, Parkview Hotel is with in position 1 or 2. This has helped their business generate over a million in 4-5 months. So, when dealing with SMEs, think of Facebook Ads, Instagram Ads, Influential Marketing, Google MyBusiness or Apple Map listing. Then once they start generating that revenue, they would have more confident in the online business, and then you could pitch SEO to them.”

On the Nigerian SMEs attitude to online presence, the tech guru said “Now when we look at the analysis of how many small businesses there are, you will notice there are over 80% small businesses and more are still going to come up. Now if we decide to check the rate of how many small businesses own a website, they are very few. We could say around 5-8%. But again, sometimes it is not about the price, it’s actually about small business owners lacking knowledge about the digital space and how the digital space could help scale their business. Businesses that do not key into the vast opportunities that internet offer is basically missing it big time.”

He said that At Harnix Tech, we make use of Influencial Marketing, social media, SEO, and Content Marketing currently. Now when it comes to Influencial Marketing, it has helped our brand generate visibility in the online space. While social media has helped us communicate more with our audience, our posts, our designs, everything communicates and we have used that to generate revenues for the brand. Content Marketing helps us build trust with our clients and create a bonding relationship with them, one of the things we do at Harnix Tech is study our client’s industry, and provide our clients information that can help them scale and stand a chance to compete in that industry. SEO has helped us generate online traffic and even sales for the brand. We are currently looking at using a new strategy, which involves turning our customers to our ambassadors, and creating a referral system.

Harnix Tech is a creative digital agency, located in Lagos. They are a team of IT professionals combining the knowledge of our skills to provide outstanding digital solutions to our business clients. With a team of professional graphic designers, web developers, content writers, marketers and IT specialists.

 

 

 

Over 50,000 cases of major destruction to telecom infrastructure and facilities have been reported across the country in the past five years, raising alarm over the implication of these incidents to the quality of telecommunications services in Nigeria.

 

Executive Vice Chairman of the Nigerian Communications Commission (NCC), Prof. Umar Danbatta, who disclosed this at the 2022 edition of Youth Civil Society and Stakeholders Summit (YCSSS), which took place midweek at the Army Resource Centre, Abuja, expressed worry over how the incidents have continued to affect the Quality of Experience, (QoE), of consumers, and called for concerted efforts by the members of the public, and security agencies, to stem the tide.

 

Danbatta, who spoke through the Head, Corporate Communication Unit of the Commission, Mrs. Nnena Ukoha, said the negative impacts of incessant vandalism of telecom equipment, evidenced in fibre cuts, theft of telecom facilities like generators at sites, vandalism of base stations, among other vices, have become a major burden on the service providers, while telecom consumers have continued to suffer unwarranted disruptions of their hard-earned services.

 

“The impact of  vandalism of infrastructure is felt by all in the quality of services rendered, as it results in increasing drop calls, data and Internet connectivity disruptions, aborted and undelivered short messaging services (SMS), as well as countless failed calls”, he said.

 

The NCC‘s Chief Executive Officer said that, considering the well-known fact that the ability to connect and communicate is fundamental to human existence, improvement in businesses processes, government services, education, as well as social and family networking through seamless connections, every community should get involved in protecting the critical infrastructure that makes these services possible.

 

“Therefore, as a community, you are expected to report cases of vandalism of telecoms infrastructure to the nearest law enforcement agencies such as the Police, Nigeria Security and Civil Defence Corps, and also share adequate information received from NCC with your family, friends, and neighbours.

 

“We believe, with your cooperation as critical stakeholders in the telecoms sector, we can all work with the law enforcement authorities in protecting telecom infrastructure in your community”, Danbatta stated to emphasise the role of the communities in protecting critical national assets.

 

 

In this interview, Harrison Okafor, the Founder and Chief Executive Officer of Harnix Tech, an indigenous web development and online presence firm located in Lagos talks about the need for the small and medium enterprises (SMEs) to invest in online presence. He complained of the low adaption of virtual presence by Nigerian business owners. He talks about how they generated two million followers in the social media page. Anthony Nwosu captures this in an exclusive interview

 

Tell us about Harnix Tech as an IT firm?

Harnix Tech is a creative digital agency, located in Lagos. We are a team of IT professionals combining the knowledge of our skills to provide outstanding digital solutions to our business clients.…. We are a team of professional graphic designers, web developers, content writers, marketers and IT specialists combining the knowledge of our skills to create beautiful designs and strategies, aimed to meet your business’s needs.

As a web developing firm have you ever thought of building software which is a clear departure from web development?

Yes, I have. But, before I move into details, we provide other services other than web development, we currently provide graphic design, digital marketing, SEO, content writing, social media management, and branding services too. Now back to a software, as I said earlier, I do hope to someday create a Book-Keeping product that specifically helps business entrepreneurs track their revenue, transactions, expenses, profits, tax and so on. The goal would be to make it super-easy for entrepreneurs to navigate through and understand.

The need to have virtual presence is very important for many organizations. What do you think are the Nigerian SMEs attitude towards building web or online presence?

Currently due to the bad economy, they feel the prices are on the high side, and most businesses just choose to opt out and keep running their business offline even when they know we live in a digital era when having your business online is very vital. However, we are working on something at Harnix Tech that would help accommodate SMEs in Nigeria. We believe as time goes on, businesses will evolve and come to understand the importance of virtual presence.

Do you think that cost of building websites is chasing or scaring Nigerian firms away?

Currently, I would say yes. Now when we look at the analysis of how many small businesses there are, you will notice there are over 80% small businesses and more are still going to come up. Now if we decide to check the rate of how many small businesses own a website, they are very few. We could say around 5-8%. But again, sometimes it is not about the price, it’s actually about small business owners lacking knowledge about the digital space and how the digital space could help scale their business. Businesses that do not key into the vast opportunities that internet offer is basically missing it big time.

Do you think of hosting apart from web development?

I have given it a thought, but right now, I just want to focus on scaling Harnix Tech to a whole new level. Hosting will come as we evolve but now, we are focused on our core.

As a digital marketing firm, what do you think can be done to push SME brands in the country?

Firstly, I would say we need to educate small business owners on why it is very important to have their business online. The reason I am saying this is because, we have dealt with clients who are clueless about the digital space, and when we present them with results of how their website was performing, they simply don’t get it. We have to break it down, so that they could truly understand what we are doing and what the next step is, when it comes to positioning their brand online.

Secondly, I will say making use of affordable resources. I say affordable because, we are talking about SMEs here, if they find the price of a website too expensive, then what happens when we start pitching SEO to them? They would take to their hills, because SEO is very costly. SEO costs ranges from 100k – 300k monthly, and an SEO campaign could take up to 6 months or more. You don’t want to pitch SEO to an SME brand, rather you want to draft out affordable marketing strategies, which they can use to scale their business. At Harnix Tech, one of the things, we do is create and optimize our clients Google MyBusiness account, one of our clients, Parkview Astoria Hotel is on their top game, when it comes to ranking on Google MyBusiness, when you search for keywords like luxurious hotels in Ikoyi, 4 star hotels in Ikoyi, or hotels in Ikoyi, Parkview Hotel is with in position 1 or 2. This has helped their business generate over a million in 4-5 months. So, when dealing with SMEs, think of Facebook Ads, Instagram Ads, Influential Marketing, Google MyBusiness or Apple Map listing. Then once they start generating that revenue, they would have more confident in the online business, and then you could pitch SEO to them.

What are the challenges that you face doing business in Nigeria?

Well, there are myriads of them but I will bring to these few things such as Getting the right people to work with. Clients delay in balancing payments, because we charge 60% upfront before we embark on any project and 40% after project is done. Bad Economy. Getting International SMEs to trust your brand. Today, a lot of Nigerians especially in the med field and tech are leaving the country.

How has this affected you?

I will not say that it has affected us, because some of our very good clients are Nigerians based abroad. And I won’t really say them moving abroad isnt the best option, because clearly it is. I also want to take my brand international one day, because it is high-profitable out there than within Nigeria.

Your team use SEO, PPC, social media and Content Marketing, among other channels, to build your brand and achieve goals. Tell us how?

At Harnix Tech, we make use of Influencial Marketing, social media, SEO, and Content Marketing currently. Now when it comes to Influencial Marketing, it has helped our brand generate visibility in the online space. While social media has helped us communicate more with our audience, our posts, our designs, everything communicates and we have used that to generate revenues for the brand. Content Marketing helps us build trust with our clients and create a bonding relationship with them, one of the things we do at Harnix Tech is study our client’s industry, and provide our clients information that can help them scale and stand a chance to compete in that industry. SEO has helped us generate online traffic and even sales for the brand. We are currently looking at using a new strategy, which involves turning our customers to our ambassadors, and creating a referral system.

You’re into digital marketing. How has this been?

In short words, it has been an awesome experience, the brand has really grown this year and we have generated more than double of our revenue last year.

Tell us your expectations this later part of the year?

We are aiming to generate 3M, Harnix Tech was launch 23 April, 2021. And last year been our first year, we did 785k+. We started this year with a lot of fire, and everyone on the team has been spectacular, with our new implemented strategies, we have not only generated over 2M+ this year, but also increased our client lists. We are confident to we can achieve this before the year runs out. We are also looking at exploring and dominating other social media platforms as well as keep increasing our client lists. Currently we have brands who trust us in Nigeria, UK, Russia. But altogether we have offered digital services to different brands in 5 countries. We believe there is still a long way to go when it comes to the issue of SMEs in Nigeria, and we will be looking at educating a lot of SME Entrepreneurs.

 

 

Well, there are myriads of them but I will bring to these few things such as Getting the right people to work with. Clients delay in balancing payments, because we charge 60% upfront before we embark on any project and 40% after project is done. Bad Economy. Getting International SMEs to trust your brand. Today, a lot of Nigerians especially in the med field and tech are leaving the country.