Roberta Edu’s story is a powerful testament to resilience, persistence, and emotional intelligence in business. Here are the key takeaways from her journey with MOPPETS BABY FOOD and Market Square:
1. Relentless Persistence Pays Off
- She pursued Market Square for 4 years, facing rejections, bureaucratic delays, and even tragedy (the death of the initial buying director).
- Instead of giving up after setbacks, she kept adapting her approach.
2. Turning Rejections into Motivation
- When told she needed to first get into Spar, Everyday Supermarket, and Shoprite, she didn’t complain—she made it happen within a year.
- Each “no” became a stepping stone rather than a roadblock.
3. Emotional Resilience in the Face of Tragedy
- The sudden death of the buying director could have ended her chances, but she regrouped and continued.
- She channeled frustration (like the staff member’s delays) into strategic patience rather than burning bridges.
4. The Power of Relationships & Emotional Intelligence
- Despite her anger at the delaying staff member, she swallowed her pride, rebuilt the relationship, and ultimately relied on his recommendation.
- Had she escalated or cut ties, the final approval might never have happened.
5. Strategic Hustle & Creativity
- When blocked by the new director, she researched him thoroughly, used LinkedIn Premium, and crafted a data-driven pitch that impressed him in minutes.
- She leveraged AI tools to make her proposal compelling.
6. Success is a Marathon, Not a Sprint
- 6 registration attempts, multiple policy changes, and years of follow-ups—yet she kept going.
- Her story proves that overnight success is a myth; real wins are earned through grit.
7. Humility & Humor in Tough Times
- Even in frustration, she joked about reporting to “MC Oluomo in Teni’s voice,” showing the importance of laughter in tough situations.
- She acknowledged her low moments but never let them define the outcome.
Final Lesson:
“The path is difficult, but those who want to succeed must persevere and try over and over again.”
Roberta’s journey is a masterclass in entrepreneurial tenacity. Whether you’re building a business, chasing a career goal, or pushing through personal challenges, her story reminds us:
- Fall down 7 times, stand up 8.
- Burn no bridges—you might need them later.
- When one door closes, find a window (or make one).
Walk with her—and with that same unstoppable energy in your own journey. 🚀
#Resilience #Entrepreneurship #NeverGiveUp
