Canon Central & North Africa (https://en.Canon-CNA.com) proudly marked a significant milestone with the second edition of its “10 Years of Miraisha” celebration in Nigeria. The celebration was held at PEFTI Film Institute in Lagos, Nigeria, following last month’s successful event in Kenya. This occasion highlighted the transformative impact of the Miraisha Programme, which has been instrumental in nurturing and supporting aspiring photographers, filmmakers, and creative professionals across the African continent.
During the exclusive event, Canon announced the awarding of 10 prestigious scholarships through its partners in Nigeria, Kenya, and Cameroon. Four of these scholarships will be granted to beneficiaries from the recent collaboration in Bariga community with the Kings and Queens Art Academy. These selected students will have the opportunity to study at the renowned PEFTI Film Institute, where they will undertake a one-year course that will help shape their careers in the creative industry. Chosen by the Miraisha team, trainers, and partners, the scholarship recipients represent the diverse talent pool that Miraisha has been fostering since its inception.
One of the key highlights of the event was the unveiling of a visually captivating coffee table book that chronicles Miraisha’s journey from its launch to becoming a cornerstone of empowerment. The book showcases the work of talented trainers and students, celebrating success stories from the previous scholarship programme and documenting Miraisha’s incredible 10-year journey of inspiring and nurturing African talent.
Somesh Adukia, Managing Director, Canon Central & North Africa: “This milestone is a testament to the commitment of Miraisha to invest in Africa’s creative industries. Over the last 10 years, we have witnessed remarkable talent emerge from our programmes, and we are proud to continue building a sustainable ecosystem that fosters the future generation of photographers, filmmakers, and creative entrepreneurs.”
This milestone is a testament to the commitment of Miraisha to invest in Africa’s creative industries
The event also featured a keynote speech by Abiola Adenuga, Managing Director- PEFTI Film Institute, who highlighted about the Miraisha Programme for its unwavering dedication to empowering young African talent. She lauded Miraisha’s efforts in providing invaluable opportunities and resources to aspiring photographers and filmmakers, emphasizing the critical role it plays in shaping Africa’s creative future.
Canon’s esteemed guests for this landmark occasion included key representatives from the PEFTI Film Institute, LagosPhoto, Pan Atlantic University, Kings & Queens Art Academy, as well as dedicated trainers and talented students. This impressive turnout underscored the widespread impact and recognition of the Miraisha Programme within Africa’s creative community.
In addition, a photography exhibition displaying student work allowed attendees to interact with the students and gain insights into their creative processes. Canon further honored the contributions of its trainers by presenting certificates and giving recognition speeches. The event also hosted a Music Video masterclass led by Canon Certified Trainer Tore Oriase, enriching the knowledge of PEFTI Film Institute students and Miraisha alumni.
Since its launch in 2014, the Miraisha Programme has established over 33 partnerships with organizations across Africa and trained over 7,000 participants. Canon aims to reach a target of 10,000 trained participants by 2027. Collaborating with institutions such as KCA University, Yaba College of Technology, PEFTI Film Institute, and the Uganda Press Photo Award, Miraisha continues to expand its reach and influence.
Aligned with Canon’s corporate philosophy of Kyosei, meaning “living and working together for the common good,” the Miraisha Programme promotes job creation in Africa by offering comprehensive workshops for photographers, filmmakers, and creative professionals. The programme’s name, a blend of Japanese and Swahili, reflects its cross-cultural mission of empowering African talent.
As Miraisha embarks on its second decade, Canon remains committed to expanding the programme’s reach, providing more young Africans with the tools and training needed to pursue their passions in the imaging industry. By fostering new generations of creative professionals, Canon is proud to contribute to the economic growth of the continent and ensure that Africa’s creative voices continue to shine on the global stage.
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