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AI-Driven Marketing: The Key to Higher Engagement and Conversion Rates – Clara Nchekwube

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The digital marketing landscape is rapidly evolving, with one of the most exciting trends being the increasing use of artificial intelligence (AI) and machine learning. These technologies are revolutionizing personalized marketing, allowing us to deliver more targeted and relevant content to our audiences. AI enables the analysis of vast data sets, prediction of consumer behavior, and automation of various marketing tasks, thereby enhancing both efficiency and effectiveness.

AI-powered tools such as chatbots and personalized recommendation engines are transforming customer interactions and experiences. For instance, chatbots provide instant responses to customer inquiries, improving service and engagement. Meanwhile, recommendation engines analyze user behavior and preferences to suggest products and content that align with individual interests, driving higher conversion rates.

AI also enhances ad targeting precision. By analyzing user data and behavior, AI algorithms can identify the most relevant audiences for specific ads, resulting in higher click-through rates and return on investment. This precision allows marketers to optimize their ad spend and achieve better campaign outcomes.

In content creation, AI assists in generating personalized and engaging content at scale. Tools like natural language processing (NLP) algorithms can create blog posts, social media updates, and video scripts tailored to specific audience segments. This not only saves time but also ensures that the content resonates with the target audience, fostering stronger connections and brand loyalty.

As AI adoption in digital marketing grows, businesses must stay ahead of the curve. Integrating AI-driven solutions into marketing strategies can provide a competitive edge by delivering more personalized, efficient, and effective campaigns.

How are you adapting to this trend in your business? Are you leveraging AI to enhance your marketing efforts and deliver better results?

Clara Nchekwube

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VP Shettima Inaugurates Interministerial Committee to Drive Nigeria’s Innovation Economy

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 In a strategic move to position Nigeria as a global innovation hub and achieve a trillion-dollar economy within the next decade, Vice President Kashim Shettima has inaugurated the Interministerial Committee on Research and Innovation. The inauguration ceremony took place at the Presidential Villa, Abuja.

Speaking during the event, Vice President Shettima emphasized the committee’s mandate to champion food security, energy sufficiency, and a reduction in the country’s dependence on imports. He noted that the initiative is a critical component of President Bola Ahmed Tinubu’s broader vision to harness both intellectual and financial capital to propel Nigeria’s economic transformation.

“This is not merely the inauguration of a committee,” the Vice President said, “but the activation of a bold mission: to build Nigeria into an innovation-driven, trillion-dollar economy within a decade. The future we desire is not something we inherit; it…

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PAFON 2.0: Experts Highlight Ingredients for Accelerated Financial Inclusion in Nigeria

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Improved efforts at collaboration among financial service providers, telecommunication operators, and tech Startups, with conscious effort geared at consumer awareness, have been proffered as key remedies to the challenge of financial inclusion in the country.

This is the viewpoint of stakeholders that gathered for the second edition of Payment Forum Nigeria (PAFON 2.0) held recently in Lagos.

Delivering a keynote address on the theme, “Bridging the Customer Experience Gap for Financial Inclusion Using AI”, Ebehijie Momoh (Mrs.), the managing director and chief executive officer of AfriGoPay Financial Services Limited, said that with 64% of Nigerian adults being financial included the country has made immense progress in that regards.

She said that between 2012 till date, the country has recorded robust regulatory reforms, especially the launch of the Bank Verification Number (BVN) in 2014 making it easier to identify and track customers across different banks.

“This initiative enhanced the credibility of the financial sector…

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Premier Records Celebrates 62 Years of Musical Excellence and Cultural Legacy

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One of Africa’s most iconic music labels, Premier Records Limited, is proudly celebrating its 62nd anniversary, marking over six decades of shaping Nigeria’s soundscape and preserving its rich musical heritage.

Founded in 1963, Premier Records has remained a trailblazer in the African music industry, championing artistic excellence, innovation, and cultural preservation. According to Michael Odiong, a senior executive at the label, “62 and still counting!” — a testament to the brand’s enduring influence and unwavering commitment to music.

As the third-oldest record label in Africa, Premier Records boasts a legacy that spans generations, having supported and promoted a diverse range of genres from highlife and afrobeat to gospel, hip hop, and contemporary sounds.

The label’s deep catalog of timeless recordings, alongside a forward-looking vision, continues to inspire both budding and established artists. Through strategic investments in talent development and genre diversity, Premier Records has ensured that every voice finds a platform and…

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Lagos, Rivers, Ogun Lead Nigeria’s Domestic Debt Profile in 2024 — DMO

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As Nigeria continues to grapple with economic headwinds, new data from the Debt Management Office (DMO) has shed light on the growing financial burdens carried by state governments across the country. Topping the list is Lagos State, with a staggering domestic debt of ₦900.19 billion as of December 2024—more than double that of the second-highest debtor, Rivers State.

Rivers State’s debt stands at ₦364.39 billion, reflecting its own share of the fiscal strain, while Ogun State, another South-Western state, is third with ₦211.86 billion. Delta State follows closely with ₦199.58 billion in domestic debt, and Bauchi, the leading state from the North-East, takes the fifth spot with ₦143.95 billion.

Other states in the top 10 include Niger (₦140.74 billion), Imo (₦126.14 billion), Benue (₦122.58 billion), Akwa Ibom (₦122.19 billion), and Enugu (₦119.28 billion). These figures reflect the financial realities many governors face as they attempt to fund development projects, pay salaries,…

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Tinubu Is an Asset to Northern Nigeria and the Nation — Defence Minister Matawalle

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Minister of State for Defence, Bello Matawalle, has described President Bola Ahmed Tinubu as a significant asset to Northern Nigeria and the country as a whole, urging citizens to dismiss what he termed “baseless and politically motivated” criticisms against the president.

In a statement released on Friday and signed by his Special Assistant on Political Affairs, Ibrahim Goga, Matawalle, who previously served as Governor of Zamfara State, condemned recent attacks on Tinubu, asserting that they are driven by individuals who failed to secure their political ambitions.

“President Tinubu has demonstrated an uncommon commitment to addressing the challenges facing our region,” the minister stated. “Those attacking him with propaganda are only seeking relevance after failing to secure their political future.”

He accused unnamed political figures of sponsoring misinformation campaigns as a way to divert attention from their own lackluster performance while in office. “These individuals had the opportunity to lead but left no…

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BorderlessTek Launches Lifeline for Underprivileged Nigerian Children Through Coding

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In a powerful intervention against digital exclusion, a UK-based Nigerian tech entrepreneur, Wale Atekoja, is rewriting the future of disadvantaged children in Lagos, one line of code at a time.

His organization, Borderless Tek, has launched the Kids Coding Partnership — a grassroots tech education program designed to equip underprivileged schoolchildren in communities like Ikorodu and Yaba with foundational coding and software development skills, completely free of charge.

This is not just another CSR initiative. It’s a deliberate human-centered response to the growing digital divide that continues to marginalize low-income Nigerian children from the technology revolution sweeping the globe.

“We’ve been teaching Black kids in Europe how to code, but what about those back home?” says Wale Atekoja, better known as @AtexXeta on social media. “We’re not targeting the privileged. We’re starting with the forgotten — the children who have never touched a laptop.”

 

The first three-month cohort of the program is scheduled…

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NITDA Boss Hosts Gambian Minister at GITEX Africa, Discusses Strategic Tech Collaboration

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The Director-General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, has welcomed the Gambian Minister of Communications and Digital Economy, Hon. Lamin Jabbi, Esq., to the Nigerian Pavilion at the ongoing GITEX Africa in Marrakech.

The high-level meeting focused on deepening bilateral collaboration in the digital economy space, with particular emphasis on revitalising the Gambian tech ecosystem and fostering regional innovation. Discussions also covered plans for the Gambian delegation’s active participation in GITEX Nigeria, slated for September 2025.

Highlighting the need to boost digital trade between Nigeria and Gambia, Abdullahi stressed the importance of fostering closer ties among tech startups, innovation hubs, and venture capitalists across both countries. He further encouraged the adoption of supportive policy frameworks—such as tax holidays for startups in Gambia—as a catalyst for driving innovation, attracting investment, and strengthening cross-border partnerships in West Africa’s digital economy.

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Southeast Nigeria Leads in Self-Made Billionaires, Not Ritualists – Hon. Obi-West Utchaychukwuo Declares

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A renowned radio personality and social commentator, Hon. Obi-West Utchaychukwuo, has sparked conversation on social media with his bold statement debunking the myth surrounding wealthy individuals from Southeast Nigeria. According to Utchaychukwuo, the wealth of Igbo businessmen is not rooted in ritual practices but in hard work, smart networking, and deep business acumen.

In a recent statement shared online, Utchaychukwuo noted that the southeastern region of Nigeria, predominantly occupied by the Igbo ethnic group, is home to the highest number of self-made billionaires in the country. “These are not people who looted public funds,” he emphasized, “but entrepreneurs who have built legitimate empires.”

He pointed to events such as the high-profile burial ceremony of Obi Cubana’s mother, which drew nationwide attention due to the extravagant displays of wealth. While some questioned the sources of the funds, Utchaychukwuo clarified that many of those in attendance were top importers, exporters, and sole distributors…

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