{"id":27507,"date":"2025-04-04T03:39:10","date_gmt":"2025-04-04T03:39:10","guid":{"rendered":"https:\/\/techandbiz.com.ng\/?p=27507"},"modified":"2025-04-04T03:39:10","modified_gmt":"2025-04-04T03:39:10","slug":"sterling-bank-did-the-math-and-still-chose-the-people","status":"publish","type":"post","link":"https:\/\/techandbiz.com.ng\/wp10\/2025\/04\/04\/sterling-bank-did-the-math-and-still-chose-the-people\/","title":{"rendered":"Sterling Bank Did the Math\u2014and Still Chose the People."},"content":{"rendered":"<p><strong>Yes, They Abolished Transfer Fees.<\/strong><\/p>\n<p>This Friday morning, I will walk into a Sterling Bank branch in Abuja\u2014not just to open a bank account, but to make a statement. A statement in support of a bank that chose compassion over corporate greed, and the people over profits. Sterling Bank has made a bold move\u2014eliminating transfer charges that other banks have stubbornly held onto. And for that, they deserve to be celebrated.<\/p>\n<p>Let me be clear: this is not just about \u20a610 or \u20a650 per transaction. This is about principle. This is about justice.<\/p>\n<p>In 2020, and again in 2023, I publicly called on the Central Bank of Nigeria and President Bola Ahmed Tinubu to alleviate the financial burden on Nigerians by eliminating the stealthy, exploitative charges embedded in our banking system. I received no response. No action. Just silence.<\/p>\n<p>But then came Sterling Bank.<\/p>\n<p>They listened. They acted.<\/p>\n<p>They willingly walked away from \u20a613.56 billion in annual revenue\u20144.13% of their total earnings\u2014just to give Nigerians a little more breathing room in these difficult times.<\/p>\n<p>Think about that for a moment: <strong>\u20a613.56 billion<\/strong> voluntarily sacrificed so ordinary people could keep more of their own money.<\/p>\n<p>Now contrast that with what other banks are doing.<\/p>\n<p>In 2024 alone, four major banks\u2014Zenith Bank, GTCO, UBA, and First Bank\u2014raked in a staggering <strong>\u20a6186 billion<\/strong> in transfer fees from Nigerians.<\/p>\n<p>\u20a6186 billion. That\u2019s more than the combined federal budget allocations for six top-tier universities\u2014UNN, ABU, UI, OAU, Unical, and Unilag\u2014for the year 2025. It&#8217;s also about <strong>60% of the entire 2025 budget of Yobe State<\/strong>.<\/p>\n<p>Meanwhile, these same banks are posting record-breaking profits. Removing transfer fees would barely scratch their bottom lines:<\/p>\n<ul>\n<li><strong>GTCO<\/strong>: \u20a615.47 billion from transfer charges\u2014just <strong>1.22%<\/strong> of its total revenue<\/li>\n<li><strong>UBA<\/strong>: \u20a648.36 billion\u2014<strong>1.52%<\/strong><\/li>\n<li><strong>Zenith Bank<\/strong>: \u20a680.05 billion\u2014<strong>2.02%<\/strong><\/li>\n<li><strong>First Bank<\/strong>: \u20a642.55 billion\u2014<strong>1.41%<\/strong><\/li>\n<\/ul>\n<p>These aren\u2019t life-or-death figures. They are comfortable margins earned by repeatedly charging ordinary Nigerians for the simple act of transferring their own money\u2014millions of times over.<\/p>\n<p>The reality is painful but clear: they won\u2019t stop unless we make them stop.<\/p>\n<p><strong>If the banks won\u2019t change, then we must change banks.<\/strong><br \/>\n<strong>If the regulators remain silent, then we must raise our voices\u2014with our wallets.<\/strong><\/p>\n<p>Sterling Bank has illuminated a different path. They\u2019ve proven that it\u2019s possible to run a smart, tech-forward, profitable financial institution without exploiting the very people they claim to serve.<\/p>\n<p>So, yes, I am acting.<\/p>\n<p>Opening an account with Sterling Bank is more than a personal choice\u2014it is a protest against economic exploitation. It is a vote for fairness, innovation, and integrity in Nigeria\u2019s banking sector.<\/p>\n<p>This Friday, let\u2019s make it a movement.<\/p>\n<p><strong>Let\u2019s make it #OpenSterlingAcct Day.<\/strong><br \/>\nLet your money speak for justice.<br \/>\nLet your bank reflect your values.<\/p>\n<p>Tag your current bank.<br \/>\nTag your friends.<br \/>\nTell them: We\u2019ve done the math, we\u2019ve seen the numbers\u2014<strong>and we\u2019re done paying for digital oppression.<\/strong><\/p>\n<p>#SterlingBank #NoTransferFees<br \/>\n#RewardGoodBehaviour #BankingRevolution<br \/>\n#NigeriansDeserveBetter #VoteWithYourWallet<\/p>\n<p><strong>Osita Chidoka<\/strong><br \/>\n<strong>3 April 2025<\/strong><\/p>\n<hr \/>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, They Abolished Transfer Fees. This Friday morning, I will walk into a Sterling Bank branch in Abuja\u2014not just to open a bank account, but to make a statement. A statement in support of a bank that chose compassion over corporate greed, and the people over profits. Sterling Bank has made a bold move\u2014eliminating transfer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27510,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28,34,35,39,41,42],"tags":[],"class_list":{"0":"post-27507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-economy","9":"category-finance","10":"category-fintech","11":"category-investments","12":"category-news","13":"category-opinion"},"_links":{"self":[{"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/posts\/27507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/comments?post=27507"}],"version-history":[{"count":0,"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/posts\/27507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/media\/27510"}],"wp:attachment":[{"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/media?parent=27507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/categories?post=27507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/wp10\/wp-json\/wp\/v2\/tags?post=27507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}