Schlumberger (NYSE: SLB) today announced its new name\u2014SLB\u2014underscoring the company\u2019s vision for a decarbonized energy future and affirming its transformation from the world\u2019s largest oilfield services company to a global technology company focused on driving energy innovation for a balanced planet. Beginning today, the legacy Schlumberger brand and nearly all of its affiliated brands will become one under the new SLB brand, which introduces a refreshed visual identity, including a new logo for the company\u2014a symbol of where it is today and where it is heading.<\/p>\n
\u201cToday we face the world\u2019s greatest balancing act\u2014providing reliable, accessible and affordable energy to meet growing demand, while rapidly decarbonizing for a sustainable future,\u201d said Olivier Le Peuch, chief executive officer, SLB. \u201cThis dual challenge requires a balance of energy affordability, energy security and sustainability. It requires a balance of innovation and decarbonization in the oil and gas industry as well as clean energy solutions. It requires a balanced energy mix for a balanced planet. Our new identity symbolizes SLB’s commitment to moving farther and faster in facilitating the world’s energy needs today and forging the road ahead for the energy transition. It\u2019s a bold challenge. But the legacy of our people, technology and performance are unmatched, and we are ready to answer this challenge.\u201d<\/p>\n
The SLB brand builds on nearly a century of technology innovation and industrialization expertise in the energy services industry. The company has spent the last three years laying the groundwork for its increasing focus on low- and zero-carbon energy technology solutions while continuing to drive innovation, decarbonization and performance for the oil and gas industry:<\/p>\n
Leveraging this progress and guided by its brand promise to drive energy innovation for a balanced planet, SLB will focus on delivering results-driven solutions for its customers in four areas:<\/p>\n
\u201cOur new identity boldly symbolizes our ambition to accelerate the energy transition with sustainability at the center of everything we do,\u201d said Dr. Katharina Beumelburg, chief strategy and sustainability officer, SLB. \u201cOur new brand and strategy are built for this moment in our history. A moment that demands the need for a balanced energy system for our planet and the need to achieve and go beyond net zero to address the climate challenge. Everything we have chosen, from the shape of the logo to our new, bright blue color, symbolizes the boldness of our ambitions and ingenuity of our team to make the new energy future a reality. \u2019For a balanced planet\u2019 is more than just our new tagline. It\u2019s central to our purpose and our culture. It takes the incredible history of this world-class company, enhances it and moves it forward toward a more sustainable and net zero future.\u201d<\/p>\n
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