iiDENTIFii<\/a>, a provider of face-based biometric identity verification services, says, \u201cLiveness is the guarantee that the individual attempting to authenticate is a real person, not a mask, a bot, or a deepfake. This is critical especially for financial institutions where security and compliance are paramount.\u201d<\/p>\n\n\n\nDespite widespread adoption, there has been some negative press about facial biometrics and whether it encroaches on the individual\u2019s right to privacy. In fact, facial biometrics were recently banned for use by police and local agencies in several cities in the US. \u201cThis has stemmed from a failed plan by the IRS in the USA to force Americans to scan their faces to file their tax returns. There was some concern around the fact that a third party was collecting the data, raising questions around the ethics of this practice.\u201d Racial concerns have also been expressed about the ability of facial recognition technology to correctly identify those of ethnic descent.<\/p>\n\n\n\n
While privacy and accuracy concerns are major considerations, Geva warns against painting all facial recognition technology with the same brush. \u201cConsent is key. iiDENTIFii\u2019s technology is opt-in only, and the data it collects is not used to track people in the streets,\u201d assures Geva. In addition, iiDENTIFii\u2019s solution is specifically designed and calibrated for the country where it is used, meaning that the algorithms do not suffer the same challenges for which the overseas technology has been criticised. \u201cDeploying European technology in Africa is destined to be discriminatory, but by using the right technology and having the right intentions in place, it is possible to create the most secure authentication ever used to date,\u201d he notes.<\/p>\n\n\n\n
The reality is that machines are better at identifying people than humans will ever be. The Department of Homeland Security in the US recently proved that facial recognition algorithms can now correctly identify individuals up to 96 percent of the time. \u201cIf that can reduce the likelihood of a wrongful arrest, or someone gaining access to someone else\u2019s accounts, the technology needs to be given some credit for the good that it achieves,\u201d maintains Geva.<\/p>\n\n\n\n
Ultimately, customers need to feel comfortable using the technology and be confident that it is trustworthy while enhancing their safety and security. \u201cFortunately, people\u2019s favourable disposition towards taking selfies is helping to drive rapid adoption of this technology, and iiDENTIFii\u2019s proven credibility, as well as its opt-in feature eases possible misgivings about using it. These factors, combined with South Africa\u2019s sophisticated digital onboarding processes and forward-thinking POPI act, means local businesses are fast becoming leaders in a growing global digital market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The average person has a whopping 100 passwords that they use to access their various online accounts, a study by NordPass reveals. With the key to keeping all these accounts secure, being passwords that are long, complicated and hard to guess, the result is that they are also impossible to remember, making us more inclined […]<\/p>\n","protected":false},"author":1,"featured_media":7416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-7415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts\/7415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/comments?post=7415"}],"version-history":[{"count":0,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts\/7415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/media\/7416"}],"wp:attachment":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/media?parent=7415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/categories?post=7415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/tags?post=7415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}