The world is warming faster than at any time in recorded history. This rapid climate change is already releasing a wave of extreme weather \u2013 wildfires, hurricanes, floods and droughts.<\/p>\n
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The only way to slow this wave of catastrophic climate change is to slash our emissions of planet-warming greenhouse gases, including carbon dioxide.<\/p>\n
It\u2019s a long shot! To do it effectively, the world must reduce CO2 emissions by more than 40%, and protect 30 percent of our natural, fresh-water and ocean resources.<\/p>\n
To encourage the rapid progress that is needed, \u00a0the Earthshot\u00a0(https:\/\/apo-opa.co\/3BybPsJ<\/a>) Prize was launched in 2020. Since then, the programme has awarded \u00a315 million in prize money and helped generate a further \u00a350 million of funding for 45 winners and finalists.<\/p>\n A significant part of the Earthshot initiative is to spread the word, to inspire, to connect. To ensure impacts on a continental scale, pan-African entertainment group MultiChoice Africa\u00a0(www.MultiChoice.com<\/a>) has formed a media broadcast partnership with The Earthshot Prize.<\/p>\n The objective of the partnership is to spotlight the innovative ideas helping to drive environmental change, and to accelerate the development of sustainable solutions.<\/p>\n MultiChoice reaches 21.8 million households across 50 countries, making it perfectly placed to educated communities on climate change, as well as to encourage and showcase innovative solutions. <\/em><\/p>\n A prime example is the reforestation initiative undertaken by the MultiChoice Talent Factory (MTF) East Africa Academy in Nderi, Kenya. Recognising the urgent need for environmental action, MultiChoice Talent Factory (MTF) East Africa Academy students partnered with the Nderi community and primary school on a reforestation initiative.<\/p>\n The greatest threat to our planet is the belief that someone else will save us<\/p><\/blockquote>\n<\/div>\n As a member of The Earthshot Prize Global Alliance, MultiChoice has deployed the creative resources of the MultiChoice Talent Factory (MTF) to create documentary content to support the Earthshot message.<\/em><\/p>\n Through the dozens of MTF filmmakers who graduate from the programme across Africa every year, MultiChoice Africa is amplifying the need for environmental action, and celebrating the African changemakers tackling the world’s most pressing challenges.<\/p>\n Every year, the MTF programme trains a total of 60 young graduate filmmakers at its three academies \u2013 in Lagos, Nairobi and Lusaka \u2013 through comprehensive, fully-funded cinematography courses.<\/p>\n MTF students have produced a series of Earthshot documentaries, amplifying the message of environmentalism and climate-conscious living that will be critical to keeping the planet safe for human habitation.<\/p>\n Director Marilyn E Arko-Baisie and producer Winner Achimugu teamed up on the documentary short film Revive The Ocean<\/em>\u00a0(https:\/\/apo-opa.co\/4ewmyCD<\/a>),\u00a0showing how NGOs and community organisations are working to make a difference. They speak to Doyinsola Ogunye \u2013 founder of Sea Turtle Sanctuary; and Oyewole Talabi of plastics collection initiative Recycle9ja. Achenye Idachabasbaro of MitiMeth describes the process of upcycling waste to extend product lifespans, while Agharese Lucia Onaghise explains how the key to minimising waste is in designing products for recyclability.<\/p>\n