{"id":18961,"date":"2024-08-01T06:00:43","date_gmt":"2024-08-01T06:00:43","guid":{"rendered":"https:\/\/techandbiz.com.ng\/tab-backup\/?p=18961"},"modified":"2024-08-01T09:49:17","modified_gmt":"2024-08-01T09:49:17","slug":"family-and-home-at-the-heart-of-lgs-latest-campaign-lifes-good-when-you-get-more-care","status":"publish","type":"post","link":"https:\/\/techandbiz.com.ng\/tab-backup\/2024\/08\/01\/family-and-home-at-the-heart-of-lgs-latest-campaign-lifes-good-when-you-get-more-care\/","title":{"rendered":"FAMILY AND HOME AT THE HEART OF LG\u2019S LATEST CAMPAIGN \u201cLIFE\u2019S GOOD WHEN YOU GET MORE CARE\u201d"},"content":{"rendered":"
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\n<\/span>New LG video campaign to shine a light on everyday interactions in the home and help customers share their care amongst family<\/span><\/i><\/p>\n

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LG Electronics (LG) has announced its new campaign of short videos under the \u201cLife\u2019s Good\u201d brand slogan, titled Get More Care, following the success of previous themes \u201cGet More Love\u201d and \u201cGet More Magic\u201d, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true \u201cLife\u2019s Good\u201d moments amidst unforgettable experiences.<\/span><\/p>\n

Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives through the brand\u2019s innovative technology intricately interwoven into its customers\u2019 everyday lives, by chasing their vicarious football dreams or simply following their favorite teams in 4K clarity.<\/span><\/p>\n

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A key highlight of the campaign is the immersive family viewing experience provided by LG\u2019s groundbreaking OLED screens \u2013 such as the LG Signature 97-inch OLED M3 4K Smart TV, offering a<\/span>\u00a0portal to new universes<\/span>. With unparalleled picture quality and vivid colors,\u00a0<\/span>and sound refinements of \u03b19 AI Processor 4K Gen6,\u00a0<\/span>LG OLED screens transform an otherwise ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.<\/span><\/p>\n

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Additionally, the campaign will showcase the convenience of LG\u2019s WebOS, a smart platform that offers seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube, and Apple TV+. LG\u2019s intuitive WebOS interface also means receiving personalized sports updates and tailored content recommendations is as easy as accessing further built-in apps like Music and Sports, making family time entertainment effortless and enjoyable.<\/span><\/p>\n

The cutting-edge InstaView knock-knock feature is another standout in the campaign, perfect for revealing those sometimes hidden signs of love. This technology, available on LG\u2019s latest refrigerators and ovens, allows users to see inside with a simple knock, making meal preparation more interactive and fun. Families can easily decide what to cook from the fridge or check on the progress of a juicy roast in the oven, all without opening a door.<\/p>\n

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\u201cWe are excited to introduce \u2018Get More Care\u2019 as our new brand campaign,\u201d said Mr. Hyoung Sub Ji, Managing Director, LG Electronics West African Operations. \u201cThrough these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG\u2019s \u2018Life\u2019s Good\u2019 vision.\u201d<\/span><\/p>\n

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LG\u2019s commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company\u2019s products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG\u2019s technology, \u201cGet More Care\u201d aims to resonate with families across the region.<\/span><\/p>\n

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The four-episode Get More Care video campaign, which launches in this month of July, showcase fun and touching stories in the home, and ties in effortlessly with LG\u2019s brand direction and visual identity, while maintaining and reiterating the brand\u2019s core values of \u2018Uncompromised Customer Experience\u2019, \u2018Human-centered Innovation\u2019, and \u2018Warmth to Power a Smile\u2019.<\/span><\/p>\n

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To learn more about\u00a0<\/span><\/span>LG\u2019s campaign<\/span><\/span>, please visit:\u00a0<\/span><\/span>Get More Care<\/a><\/span><\/p>\n

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