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The role of a startup Chief Financial Officer (CFO) goes beyond traditional financial management to creating a roadmap for growth and longevity. \u201cNot only does the CFO role demand the efficient and effective deployment of resources that result in maximum returns \u2013 it\u2019s just as critical to design and implement processes to ensure the financial department seamlessly integrates with the Aura\u2019s operations,\u201d notes Patrick Gilbride, Chief Financial Officer at Aura \u2013 South Africa\u2019s most effective, accessible and affordable emergency response platform for the security and medical services industry.<\/p>\n\n\n\n
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Navigating the startup environment and operating in a near constant state of flux is a time of invaluable opportunity for a new CFO. \u201cFinancial forecasting in a startup is always the most challenging task. Aura needs to remain as dynamic as possible, and that often requires a complete change of direction. A big part of my role as CFO is to provide a clear picture of the current state of affairs that enables the management team to make informed decisions,\u201d adds Gilbride.<\/p>\n\n\n\n
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Having credible and effective financial projections is hugely significant to the success of any business, but for a startup it\u2019s the golden thread that drives growth, strategy, and an organisation\u2019s vision and purpose. \u201cBeing involved in an organisation that moves quickly and isn\u2019t afraid to make mistakes is the perfect environment for someone who wants to grow as much as possible. I believe Aura is the tool that will bring the security industry into the 21st Century. According to Numbeo\u2019s 2020 Crime Index South Africa is the third most dangerous country in the world. Aura is a solution that can bring every South African the security they deserve.\u201d<\/p>\n\n\n\n
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Gilbride <\/p>\n","protected":false},"excerpt":{"rendered":"
\u200b The role of a startup Chief Financial Officer (CFO) goes beyond traditional financial management to creating a roadmap for growth and longevity. \u201cNot only does the CFO role demand the efficient and effective deployment of resources that result in maximum returns \u2013 it\u2019s just as critical to design and implement processes to ensure the […]<\/p>\n","protected":false},"author":1,"featured_media":1755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts\/1754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/comments?post=1754"}],"version-history":[{"count":0,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts\/1754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/media\/1755"}],"wp:attachment":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/media?parent=1754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/categories?post=1754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/tags?post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}