{"id":11129,"date":"2023-03-28T11:01:09","date_gmt":"2023-03-28T11:01:09","guid":{"rendered":"https:\/\/techandbiz.com.ng\/tab-backup\/?p=11129"},"modified":"2023-03-28T11:01:55","modified_gmt":"2023-03-28T11:01:55","slug":"a-new-era-of-digital-retail-in-africa","status":"publish","type":"post","link":"https:\/\/techandbiz.com.ng\/tab-backup\/2023\/03\/28\/a-new-era-of-digital-retail-in-africa\/","title":{"rendered":"A New Era of Digital Retail in Africa"},"content":{"rendered":"

Exploring innovation coupled with cutting-edge tech is on the up as brands and retailers consider what, when and how to ride the new wave of consumerism in Africa. With the future of digital retail in Africa an exciting and ever-changing landscape.<\/p>\n

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Africa Overview<\/strong><\/p>\n

Customer expectations are forcing retailers to reassess the service they provide, not just in terms of convenience and pace but also around engagement, service excellence and shopping satisfaction. Africa is playing catch up in a global sense – experiencing incredible change that presents both opportunities and challenges. According to Google Africa<\/em>, the continent is home to 19 of the top 20 fastest-growing countries in the world, and its internet economy has the potential to grow to $180 billion by 2025. By the same year, more than half of Africa\u2019s population will be under 25, creating an even more pressing need to generate economic opportunity. Done the right way, digital-first and data-led distribution is set to transform Africa.<\/p>\n

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To that point, (www.ITNewsAfrica.com<\/em><\/a>) reported that, amidst limited infrastructure and a lack of skilled workers in Africa, ecommerce platforms such as Jumi<\/em>a, Kong<\/em>a and Mall of Africa<\/em> and mobile payment offerings such as M-Pesa<\/em> and Airtel Money<\/em>, are already ringing in a new era of shopping for both retailers and consumers.<\/p>\n

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Drilling Down<\/strong><\/p>\n

Looking closer, small, and medium-sized businesses are under the microscope, making up 90% of all businesses in Africa. However, at a time when digital connectivity is more important than ever to small business resilience, not forgetting the unfolding age demographic, Africa has much to do to keep up with their global counterparts. The potential, however, lies in equipping people and businesses with tech tools to meet local needs and in turn unlock innovation.<\/p>\n

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Digitalization in Africa is changing quickly at a sales force, manufacturing, and distribution level but not as much at a retailer level<\/p><\/blockquote>\n<\/div>\n

Warren Brett Cluster Executive, SEA Region, Smollan<\/em> Tanzania shared his thoughts saying, \u201cDigitalization in Africa is changing quickly at a sales force, manufacturing, and distribution level but not as much at a retailer level. On the most part it\u2019s only scratching the surface. Traditionally the retailer must initiate the purchase of FMCG goods from wholesalers and distributors \u2013 sometimes having to physically close shop to collect stock and in turn losing out on potential earnings. Putting the power in retailer\u2019s hands is the answer \u2013 building retailer databases and creating solutions enabling brands to reach them using technology to support the link between all parties.\u201d<\/p>\n

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Solutions<\/strong><\/p>\n

Working to solve the digitalization gaps in Africa is an exciting challenge. A good example is the launch of Kyosk<\/em> – an app that provides a seamless link for traditional retailers (providing them with market data visibility and last mile delivery), local eateries (access to quality products at competitive prices delivered directly to them within 24hours) and small-holder farmers (provide end-to-end digitization of their value chain). Currently operating over 40 fulfillment centres across Kenya, Tanzania, Uganda, and Nigeria.<\/p>\n

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So too, the Wasoko<\/em> app works in communities in Kenya, Senegal, Tanzania, Rwanda, Uganda, and C\u00f4te d\u2019Ivoire. Allowing shopkeepers \u2018delivery on demand\u2019 with free same-day delivery to stores when placing an order via SMS request or using their mobile app. Wasoko <\/em>also offers \u2018buy now pay later\u2019 credit facilities.<\/p>\n

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Furthermore, different digital platforms are attempting to digitize the entire commerce value chain. Yoco<\/em> for example, launched in 2013 in South Africa is a go-to platform that is successful in offering access to online payments. According to www.HowWeMadeItInAfrica.com<\/em><\/a> Yoco<\/em> filled an essential gap as 80% of their merchants had never accepted card payments before joining. Fast forward to 2021, Yoco served 150,000 of SA\u2019s six million small businesses and are currently looking to reach at least a million SMEs across Africa and the Middle East within the next four years.<\/p>\n

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As a \u2018watch this space\u2019 side note of potentially robust proportions is \u2018The Africa Digital Economy Initiative for Africa\u2019 (DE4A) – an alliance created with the World Bank Group and the African Union to collectively think big on digital development. The aim is to ensure that every individual, business, and government in Africa will be digitally enabled by 2030 with their support.<\/p>\n

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\u201cPartnering with NGOs, governments, or financial institutions to create sustainable employment and financial inclusion to entrepreneurs looking to grow their business is certainly an option and a step in the right direction. So too, creating the tech to support the link between retailer and supplier\/distributor, a high priority. To create a solution for brands to reach retailers where there is a deeper understanding of how product moves to the retailer and into consumers hands. In turn, supported by a digitalized workforce to support this channel in Africa,\u201d said Brett.<\/p>\n","protected":false},"excerpt":{"rendered":"

Exploring innovation coupled with cutting-edge tech is on the up as brands and retailers consider what, when and how to ride the new wave of consumerism in Africa. With the future of digital retail in Africa an exciting and ever-changing landscape.   Africa Overview Customer expectations are forcing retailers to reassess the service they provide, […]<\/p>\n","protected":false},"author":1,"featured_media":11130,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[366,65,317],"tags":[],"class_list":["post-11129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-featured","category-finance"],"_links":{"self":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts\/11129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/comments?post=11129"}],"version-history":[{"count":0,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/posts\/11129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/media\/11130"}],"wp:attachment":[{"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/media?parent=11129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/categories?post=11129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techandbiz.com.ng\/tab-backup\/wp-json\/wp\/v2\/tags?post=11129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}