Barcelona’s pursuit of Nico Williams is nearing completion. The 22-year-old has agreed to personal terms with the La Liga side, bringing him one step closer to joining the prestigious club. Athletic Bilbao’s release clause for Williams stands at £45 million, and despite Barcelona’s need to offload players, the deal is almost finalized. This week is crucial as Nico prepares for his medical evaluation.

Reflecting on his journey, Nico Williams shared a touching tribute to his mother, who undertook a perilous journey from rural Ghana to Spain, crossing the Sahara Desert to ensure a better future for her family. “I run very fast, but I can’t run as fast as my mother,” Williams said. “She once escaped death and crossed the Sahara Desert to become who I am today. I gave the medal to my mother because she deserves it more than anyone else.”

Williams’ heartfelt words highlight the deep gratitude he feels towards his mother, underscoring the sacrifices she made for his success.

**The Grateful Son**
#Spain #Football #NicoWilliams

 

The world, like a football, is at Lamine Yamal’s feet. He is that powerful—at least at this moment. And as in his brilliant goal in the semifinal cracker against France in the just concluded Euros, he could do anything with the ball: he can cut inside to his right, and/or cut outside to his left before pulling a magnificent shot into the net, leaving Adrian Rabiot helpless, Mike Maignan clueless, and the scrambling crowd of Spanish fans breathless. At that instant, the legend of young Yamal went into the second act, and everyone who had doubts, reasonable or not, buried them.

Before that picture-perfect equalizer, an unbelievable set of pictures had flooded and broken the internet. In what was later verified to be a 2009 UNIICEF shot, a young, long-haired Lionel Messi was shown bathing and cradling a baby, and in another frame flanked by an equally young mum. The boy in the picture, to everyone’s surprise and disbelief, was the shimmering Lamine Yamal. In their Thomassien doubt, fans fell over themselves migrating to verification sites and apps, going over and over the images, confirming their authenticity. How coincidental could it ever get that one great footballer was involved in a promotional campaign that had him bathing—or baptizing, some might say—an incoming great? From this point the rave became unstoppable.

The cameras would follow the then-sixteen-year-old Spaniard, so as the papers. Yamal, along with his equally explosive friend Williams, in their social media savviness, set ethanol to the flaming fame. The youngest to ever score and assist in the European Championship, a fearless taker-on, smooth and seamless, calm and unassuming, Yamal earned himself the love of the people. By the end of the tournament where he clinched four assists and a goal, after a final where Spain’s superiority was asserted mercilessly, where Yamal and friend Williams combined to sink the English, Lamine won the best young player of the tournament.

But as the story goes and the celebrations rages on, some elements become too familiar. Where have we seen something like this, someone not long ago had captured our imagination and admiration in same fashion. Ansu Fati, Pedri, Gavi, but most especially Ansu Fati. With the major difference being their stronger feet, Ansu was similarly explosive and fascinating, bold and direct, and often got the job done. And like Yamal today, he drew comparisons to Lionel Messi, although not very picturesque like Lamine. Ansu played with Messi and the media propped the tools of his inauguration as the Argentine’s heir, and after a shocking and tearful departure from Barcelona to PSG, Ansu Fati was handed the iconic number 10 jersey donned by Lionel Messi for nearly two decades.

As with Pedri whose shining genius is now being snuffed by recurring injuries, Ansu Fati played himself into the same nightmare and has not returned the same from that darkness. Gonzalez Pedri, on June 28, 2020, after featuring prominently in the prior season for Barcelona, became the youngest player to feature in a knockout game at the European Championships when he started in the round of 16 against Croatia, aged 18 years and 215 days. Pedri would go on to play every single minute in Spain’s campaign at the tournament except one after he was withdrawn late for a penalty taker to come on. Weeks after, Pedri lined up for Spain in the year’s edition of the Summer Olympics, racking up a streak of club and national caps.

Soon the exhaustion and injuries came for both Fati and Pedri. The latter, an intelligent midfielder whose football is an art for the eyes, continues to show flickers of his brilliance whenever he is not on the doctor’s roster due to injury. Fati, however, has gone from Lionel Messi’s heir apparent at Barcelona to a forgettable loanee with a forgettable season at Brighton. It is a sad story that features a talent going so fast from limelight to obscurity, from prominence to absence in Spain’s 2024 Euro squad. No matter how unlikely, there are a few cautionary lessons for the up-and-rising star, Lamine Yamal.

Acceptedly, the corrections seem to be currently under the taking. Lamine Yamal indicated prior to the Euros that he wouldn’t be featuring in the Summer Olympics to be held in France, and recent reports indicate he wouldn’t be joining Barcelona’s USA tour. This is a glaring and admirable development that stands in contrast to the handling of Barcelona’s and Spain’s earlier breakout talents. Pedri, currently, is out and unavailable from sporting action again due to an injury sustained early into their quarter-final game with Germany.

Fati is back from Brighton but has no clear path into the starting lineup as rumours of Barcelona’s interest in Yamal’s paddy, Nico Williams, daily rent the transfer market news space. With the talent still in there, the hope is that he rediscovers his chakra and reasserts his glory. The modern landscape of football, complete with its bling and big money, unfortunately, lacks the patience to wait for anyone. This, exactly, is the reason why Yamal must take care. With his social media ubiquity, which in itself is no problem, he should understand that the love and rave of the media is often transient and that what forms an aspect of his public regard today could very well be fodder for criticisms tomorrow.

This is not a foretelling of gloom, but Yamal must beware the ides of march. His stock is climbing and there is no limit to what he could achieve. Furthermore, with the golden era of Cristiano Ronaldo and Lionel Messi’s mesmerizing careers coming to due end, there is the seemingly urgent need to replace the heroes and reenact their rivalry, a desperate baptism of new kings. Yamal is already in Barcelona, Kylian Mbappe to whose teenage stats he has been compared has also moved to Real Madrid, and Adidas has run the GOAT and KID advert. The stars are aligning but Lamine must examine the best way to shine.

———

This article was published first on The Whistle’s website. For collaboration, idea discussion, and article submission, send an email to thewhistleglobal@yahoo(dot)com.

Producing lots of content has often been promoted as a great SEO tactic. In our own guide SEO Success for WordPress with a Two-Hours-a-Week Routine we said, “You can gain a lot of advantages in SEO just by regularly producing new, relevant content on your website.” Now that it is easy for any website owner to create articles in seconds and at scale, it has thrown a spanner in the works. Google can no longer just reward sites for having lots of words (and this was probably never the case), it must now focus on the quality of text. In our opinion, AI must be used intelligently for it to help SEO.

What do we mean by SEO Copywriting?

We can define copywriting as writing copy / text for anything from magazine articles, blog posts, product descriptions, catchy ads to the blurb on cereal packets. We have defined SEO copywriting as writing copy for websites while aiming to please search engines. Normally SEO copywriting will be based on keywords. This includes writing text for SEO tags like the TITLE tag and the META Description tag. Sometimes an SEO copywriter is involved uniquely in a project to add SEO tags to existing pages.

The careers website Indeed, currently lists +100 SEO Copywriter jobs and indicates that the average salary in the US is $64,594. Increasingly, though, people searching “seo copyriter” on Google may be searching for software and not a human.

SEO copywriting tasks that AI can do

Typical copywriting tasks that website owners may want to use AI for include:

  • Writing blog posts
  • Writing landing pages
  • Writing product pages for ecommerce
  • Writing category pages for ecommerce
  • Writing TITLE tags
  • Writing META Description tags

More advanced SEO copywriting tasks could include keyword research, editorial planning and even determining and producing structured data schema for content. For example, Optimizing a Blog’s Recipe Pages with Schema. As we will discover in a later chapter, AI tools can do all of these tasks, but can they do them well enough to be trusted to not damage your SEO?

An example of ChatGPT writing this blog post (at least a blog post on the same subject)
An example of ChatGPT writing this blog post (at least a blog post on the same subject)

Is AI-generated content safe for SEO?

Google has long warned against mass-producing content automatically and they appear to have recently cracked down on AI-generated content through new ranking systems (Product Reviews and Helpful Content) and new spam policies. If you reproduce a lot of AI-generated content on your website without paying enough attention to quality, then you may be harming your SEO.

However, Google says that AI-generated content is only penalized when it is of low-quality, not simply because it is AI-generated. Google will also penalize low-quality copy written by humans. As long as you pay attention to quality in the production process, as well as ensuring that you feed AI with real experience and expertise, you should be able to safely use AI on your WordPress site without risking your SEO.

Be aware of other concerns around AI though. AI-generated content may include mistakes and inaccuracies. It may misquote people. There is also an ongoing ethical debate about how AI has been trained and whether it is plagiarizing authors or propagating bias.

Built It’s February 2024 article AI-Generated Content and Copyright Law: What We Know confirms that you can legally use content produced by AI generators, but suggests that this may change in the future.

First a question of copyright on AI-generated content. When you prompt an AI to create a piece of content (whether that be a blog post, a poem or an image) who owns the copyright on that piece of content?

  • You because you wrote the prompt?
  • The AI software?
  • The company that created the AI?

None of the above. The current interpretation of the law is that no one actually owns that piece of content. AI-generated content is not protected by copyright at all. This means that you can reproduce it on your website, but that does not mean that you will have copyright over it. The Built It article explains that “creative work that is the result of a collaboration between a human and machine, which is often the case with AI-generated creations, is a complicated matter”. Even if you edit a blog post written by AI, you many only own the parts you added or improved.

As a side effect of software like AI not being recognized as authors, AI companies are also not liable for content their software produces. If content containing serious mistakes or bad advice (like Google AI Overviews telling a user to eat rocks) causes real-life problems, companies cannot be sued for having generated that advice.

There is also a growing concern from original content creators that AI has been trained on their copyrighted material and that this material is being illegally reproduced through generative-AI. AI companies insist that the US Fair Use law allows the content found on the web to be used for training AI without permission from the author. But lawsuits are testing that theory.

In 2024, as reported by Reuters, the French competition watchdog hit Google with a €250 million fine for breaches in copyright law by Bard (now Gemini) because it was trained using content from French publishers and news agencies without their permission.

In December 2023, The New York Times sued OpenAI and Microsoft over the unpermitted use of millions of their articles to train GPT large language models. The lawsuit asks for Microsoft and OpenAI to delete all the data sets created using unauthorized content as well as paying damages. There is a chance that out-of-court settlements will allow Google, Microsoft and OpenAI to continue using content from major media sources without deleting existing data. That cost will be carried by subscriber fees.

Because this is a complex issue that may change rapidly, we must suggest you check the legal implications of using AI-generated content in your country before you start using it on your site. This may also soon include the compulsory labeling of AI-generated content – some publishers have already started doing to ensure transparency and trust with readers.

By Benjamin Denis

CEO of SEOPress. 15 years of experience with WordPress. Founder of WP Admin UI & WP Cloudy plugins. Co-organizer of WordCamp Biarritz 2023 & WP BootCamp. WordPress Core Contributor.

 

Dele Momodu, the publisher of Ovation magazine and a prominent media entrepreneur, has penned a candid open letter to President Bola Tinubu, expressing his deep concerns over the state of the nation and offering pointed advice. Despite his opposition status, Momodu underscores his longstanding relationship with the President and emphasizes his commitment to delivering the truth.

Nigeria’s Economic Crisis

Momodu begins by highlighting the dire economic situation, stating, “Nigeria is in big trouble. Our economy has virtually collapsed.” He criticizes the government’s extravagant spending during a period that demands strict frugality, pointing to purchases of presidential jets, construction of lavish monuments, and the distribution of cash as palliatives. According to Momodu, such actions signal a failed and careless administration. He urges President Tinubu to curb excessive spending to free up resources for essential development.

Performance Over Politics

Addressing the President’s apparent desire for a second term, Momodu advises that the best path to re-election lies in tangible performance, not in reckless expenditure. He calls for investments in vocational skills for the youth, local agriculture, and educational institutions. He dismisses the strategy of cash distribution through politicians as “unhealthy and unhelpful,” labeling it the “height of cluelessness.”

Beware of Flattery and Enforce Discipline

Momodu warns President Tinubu to be wary of sycophants in the National Assembly who have turned him into a deity. He specifically mentions Ndume as a trustworthy ally and stresses the importance of listening to genuine advice. Furthermore, Momodu calls for strict enforcement of discipline within the leadership, citing Nyesom Wike’s public disrespect over the Fubara matter as a situation requiring immediate sanction to prevent national chaos.

Momodu concludes by acknowledging that he does not expect President Tinubu to act on his suggestions but hopes his words will resonate during a moment of reflection.

 

Earlier today, a crucial Strategic Security Stakeholders’ Meeting was convened at the Six Division Army Headquarters in Port Harcourt, Rivers State. The meeting saw the participation of the Chief of Defence Staff, General Christopher Musa; Security Heads of Operation Delta Safe in the Niger Delta; and key stakeholders in the nation’s oil and gas industry.

During the meeting, the Group Chief Executive Officer (GCEO) of NNPC Ltd., Mr. Mele Kyari, assured Nigerians that the ongoing issues of oil theft and the vandalism of critical hydrocarbon infrastructure in the Niger Delta, which have severely impacted the nation’s crude oil production, will soon be brought under control.

Mr. Kyari highlighted that all security agencies have now agreed to collaborate more effectively to eliminate oil theft, following President Bola Tinubu’s directive to increase oil production, grow reserves, and enhance revenue generation.

The delegation also included the Minister of State for Petroleum Resources (Oil), Senator Heineken Lokpobiri; Board Chairman of NNPC Ltd., Chief Pius Akinyelure; and the Chief Executive of the Nigerian Midstream & Downstream Regulatory Authority (NMDPRA), Mr. Farouk Ahmed.

This meeting underscores the government’s commitment to addressing security challenges in the oil sector, ensuring the protection of national assets, and boosting the country’s economic stability.

 

President Bola Tinubu has approved the appointment of Mrs. Didi Esther Walson-Jack, OON, as the new Head of the Civil Service of the Federation, effective August 14, 2024.

Mrs. Walson-Jack, who was appointed as Federal Permanent Secretary in 2017, has an extensive background serving in various Ministries. She will succeed the incumbent Head of the Civil Service of the Federation, Dr. Folasade Yemi-Esan, CFR, who is set to retire on August 13, 2024.

In his announcement, President Tinubu expressed his gratitude to Dr. Yemi-Esan for her dedicated service and stewardship. He also tasked Mrs. Walson-Jack to bring innovative flair, integrity, and strict adherence to the existing rules and regulations of the Civil Service in her new role.

The appointment marks a significant leadership change within Nigeria’s Civil Service, reflecting the administration’s commitment to fostering effective governance and public service excellence.

 

Gbenga Onitilo, Vice President at Wakanow, has shared an inspiring account of his professional journey, highlighting the importance of perseverance and dedication.

In 2002, after two challenging years of job hunting post-NYSC, Onitilo secured a position at Le Méridien Hotel (now Eko Hotels and Suites) as a Front Office Concierge Officer. However, just two months into his role, he was unexpectedly reassigned to the position of doorman by the Front Office Manager, who announced the change publicly in the hotel lobby.

Shocked and disheartened, Onitilo, a graduate with honors in Biochemistry, initially considered quitting the demeaning role. However, he decided to face the challenge, despite the psychological battle of accepting a position typically held by those with only a Secondary School Certificate. Observing his former classmates flourishing in the booming telecom and oil and gas industries, Onitilo felt the sting of perceived failure, with one peer even remarking, “I think that guy is finished.”

Determined to prove his worth, Onitilo embraced his new role wholeheartedly, delivering exceptional customer service and dedication. Remarkably, his salary remained that of a Front Office Concierge Officer, not reduced to a doorman’s wages.

Two months later, his efforts were noticed by the Rooms Divisional General Manager, a Venezuelan, who greeted him one night at his post and asked about his experience. Impressed by Onitilo’s positive response, the General Manager reinstated him as a Front Office Concierge Officer upon his next shift.

This marked the beginning of Onitilo’s career advancement. In 2005, he transitioned to the airline industry, starting with Virgin Nigeria. By 2010, he had risen to the position of Country Manager for a foreign airline and later became the CEO of a German Airline Management company. His career continued to flourish as he served as Country Manager for two additional foreign airlines, worked as a Subject Matter Expert on Revenue Automation Projects, and played a key role in raising $200 million for Air Peace’s expansion and fleet acquisition in 2015 as a lead consultant.

Today, Onitilo serves as the Vice President of B2B Business at Wakanow Group, the largest travel agency in Nigeria and the biggest online travel agency in Africa. He oversees four business channels that contribute 35% of the Nigeria Group’s revenue.

Reflecting on his journey, Onitilo attributes his success to divine guidance and his willingness to embrace every phase of his career, no matter how lowly it seemed. He emphasizes the importance of never despising any season or job and consistently giving one’s best effort, which yields remarkable results.

Onitilo also revealed that the Front Office Manager had intended to replace him with another candidate. Had he given up, he would have fallen into the manager’s ploy. This experience taught him the value of small beginnings and the importance of remaining faithful in all circumstances.

 

Zoracom, a leader in innovative technology solutions, reaffirmed its commitment to employee wellness by hosting an educational health session aimed at fostering a healthier and more vibrant workforce.**

Understanding that health is indeed a superpower, Zoracom organized the session to equip its employees with valuable knowledge and practical tips on maintaining a healthy lifestyle. The event, held at the company’s Lagos headquarters, attracted enthusiastic participation from staff members across various departments.

The health session featured expert speakers from the medical and wellness fields who provided insights on a range of topics, including nutrition, physical fitness, mental health, and preventive care. Employees were engaged in interactive discussions and practical demonstrations, emphasizing the importance of a balanced diet, regular exercise, stress management, and routine health check-ups.May be an image of 10 people, people studying and text

One of the highlights of the session was a detailed presentation on the benefits of adopting healthy habits and how they contribute to increased productivity, reduced absenteeism, and overall job satisfaction. Attendees were encouraged to take proactive steps towards improving their health, both in and out of the workplace.

John Nwachukwu, Zoracom’s top Executive, expressed the company’s dedication to employee well-being, stating, “At Zoracom, we believe that a healthy workforce is a productive workforce. Today’s educational health session underscored our commitment to providing our employees with the resources and support they need to lead healthier lives. We understand that our people are our greatest asset, and their health is a priority for us.”

The event also included personalized health assessments, where employees could consult with health professionals to discuss individual health concerns and receive tailored advice. Additionally, Zoracom provided wellness resources, such as healthy meal plans, exercise routines, and stress-relief techniques, to support employees in their wellness journey.

The educational health session was part of Zoracom’s broader wellness initiative, which aimed to create a supportive environment that promotes the physical and mental well-being of its employees. By fostering a culture of health and wellness, Zoracom hoped to enhance employee engagement, boost morale, and drive long-term success for the company.

As Zoracom continued to prioritize employee health, the company remained committed to implementing innovative programs and initiatives that empower its workforce to achieve their best, both professionally and personally.

Anthony Emeka Nwosu

 

 

The event also included personalized health assessments, where employees could consult with health professionals to discuss individual health concerns and receive tailored advice. Additionally, Zoracom provided wellness resources, such as healthy meal plans, exercise routines, and stress-relief techniques, to support employees in their wellness journey.

 

 

 

Airtel Nigeria has been proudly recognized for its significant contributions to the fight against sickle cell anemia. In a momentous event, a delegation from Nigeria’s leading sickle cell advocacy organization, Crimson Bow Initiative, visited Airtel’s Banana Island headquarters to present an award of appreciation to CEO Carl Cruz.**

The award ceremony marked a significant milestone in Airtel Nigeria’s ongoing commitment to corporate social responsibility and its dedication to improving the health and wellbeing of Nigerians. The recognition from Crimson Bow Initiative highlights the impactful efforts made by Airtel in supporting initiatives that address sickle cell anemia, a prevalent and critical health issue in the country.

Carl Cruz, CEO of Airtel Nigeria, expressed his gratitude for the honor, stating, “We are deeply encouraged by this acknowledgment. It reinforces our resolve to further our contributions toward the betterment of health outcomes for Nigerians.”

The recognition serves as a testament to Airtel Nigeria’s proactive role in partnering with healthcare organizations and advocacy groups to raise awareness, provide support, and drive initiatives aimed at combating sickle cell anemia. Airtel’s efforts include funding awareness campaigns, supporting medical research, and facilitating access to treatment for individuals affected by the disease.

Airtel Nigeria’s collaboration with Crimson Bow Initiative underscores the company’s holistic approach to corporate social responsibility. By aligning with organizations that focus on critical health issues, Airtel demonstrates its commitment to creating a positive impact on the communities it serves. The recognition not only honors past efforts but also inspires the company to deepen its dedication to health and wellness initiatives.

“We are inspired to continue and expand our efforts in this vital area. This award motivates us to strengthen our partnerships and make even more substantial contributions to the fight against sickle cell anemia,” Cruz added.

As Airtel Nigeria celebrates this accolade, the company reaffirms its pledge to be a responsible corporate citizen. Through sustained efforts and strategic partnerships, Airtel aims to enhance the quality of life for Nigerians, ensuring that its corporate social responsibility initiatives drive meaningful change and foster a healthier, more resilient society.

Sodiq Oyeleke, a seasoned professional in Corporate Communications, Advertising, Public Relations, and SEO, has announced his appointment as the Media and Public Relations Manager for BUA Foods Plc, a subsidiary of BUA Group.**

Expressing his enthusiasm for the new role, Oyeleke stated, “I’m incredibly thrilled to announce that I’ve joined BUA Group as Media and Public Relations Manager in charge of BUA Foods Plc.!”

Joining BUA Group, a company renowned for its commitment to delivering high-quality food products across Nigeria and Africa, is a significant milestone in Oyeleke’s career. BUA Foods Plc has earned prestigious recognition, including being ranked as the number one indigenous food-producing company in Africa by the Financial Times and the most profitable food business on the Nigerian Exchange (NGX).

Throughout his career, Oyeleke has honed his expertise in crafting strategic communication plans and fostering positive media relations. He expressed his eagerness to leverage this experience to enhance BUA Foods’ brand reputation and extend its reach to a broader audience. “Being part of a company dedicated to providing high-quality food products across Nigeria and Africa is truly inspiring,” Oyeleke remarked.

In his new role, Oyeleke will oversee all media and public relations activities for BUA Foods. His responsibilities will include developing and implementing comprehensive communication plans, managing potential crisis situations, and promoting the company’s vision, mission, and values. Additionally, he will support BUA Foods’ ongoing growth and sustainability initiatives, ensuring the company’s message resonates with stakeholders and the public.

“I’m honored to join such a reputable and forward-thinking company,” Oyeleke added, highlighting his commitment to contributing to BUA Foods’ continued success.

Oyeleke’s appointment marks a strategic move for BUA Foods as they aim to strengthen their media presence and public relations efforts. His expertise and passion for strategic communication are expected to play a crucial role in elevating the company’s brand and achieving its ambitious goals.

 

Anthony Emeka Nwosu