By Anthony Emeka Nwosu , Staff Writer
Digital marketing professional Donna Amarah has sparked conversation online after sharing a reflective post questioning whether success can be attributed to what she calls “democratized luck.”
In her post, Amarah — a communications strategist with experience in brand storytelling and social media engagement — explored the interplay between effort, opportunity, and timing in shaping professional outcomes.
“Luck isn’t an isolated entity,” she wrote. “It’s a blend of elements that come together at just the right time to create opportunity.”
Amarah noted that while privilege, timing, and perception can often play roles in a person’s rise, true progress also depends on structures that recognize and reward innovation and hard work.
Recalling her own experience, she described how her journey in digital marketing was influenced by a chance encounter and mentorship.
“Luck was being spotted by the former Head of Social Media at UBA after my GMAP video,” she said. “And perhaps my greatest luck of all was being mentored by the visionary behind the concept of ‘Democratizing Luck’ — a system where anyone can dream and achieve within a structure that rewards hard work and innovation.”
Amarah credited these opportunities for accelerating her career, including an early promotion within a year — outside the usual promotion cycle — which she described as a personal example of “democratized luck” in action.
She concluded her reflection by emphasizing that while luck cannot be controlled, it often favors those who remain consistent and open to opportunity.
“Can luck be manipulated? No. Once it can, it stops being luck; it becomes a gift,” she wrote. “Who knows? The elements might just be aligning in your favour right now.”
Amarah’s post has since prompted professionals to reflect on the balance between merit, opportunity, and timing in their own careers — and whether their organizations, too, have systems that “democratize luck.”
