Seventy youths and women have taken a bold step toward economic independence following the completion of an intensive eight-day capacity development programme in Digital Marketing and Social Media Marketing.
The transformative initiative was facilitated by the National Information Technology Development Agency (NITDA) in strategic collaboration with Mohammed Sani Musa, reinforcing efforts to bridge Nigeria’s digital skills gap and expand access to opportunities in the fast-growing digital economy.
Structured in two impactful phases, the programme combined theory with practice. Participants first underwent a five-day virtual training session focused on foundational knowledge, digital strategy, content development, online branding, and performance analytics. This was followed by a three-day in-person engagement that emphasized hands-on application, practical demonstrations, and real-world case studies to ensure mastery of the skills acquired.
Beyond training, the initiative delivered tangible tools for sustained impact. Each beneficiary received a brand-new laptop, a laptop bag, and a transportation allowance of ₦30,000 — practical support designed to eliminate common barriers to participation and productivity.
The intervention is expected to catalyze entrepreneurship, improve employability, and empower participants to leverage digital platforms for income generation, brand growth, and business expansion. For many of the beneficiaries, the programme represents not just skill acquisition, but a pathway to financial inclusion and long-term socio-economic transformation.
Stakeholders say initiatives like this underscore the growing recognition that equipping young people and women with digital competencies is critical to national development and inclusive growth in today’s technology-driven world.
Doris Uzoka-Anite MD, CFA • Following
