Popular Nigerian disc jockey, philanthropist, and entrepreneur, Florence Otedola, widely known as DJ Cuppy, has underscored the importance of purpose-driven wealth and generational legacy, stressing that true power lies not merely in financial accumulation but in creating enduring meaning and impact.
Cuppy made this remark during a fireside chat jointly hosted by the Milken Institute and 7 Generations Africa, where discussions centered on the evolving role of family offices and their potential to shape sustainable and values-based wealth across the African continent.
Reflecting on research which indicates that 90% of wealthy families lose their fortunes by the third generation, the Oxford-educated DJ emphasized the need for families to shift focus from material inheritance to moral and purposeful legacy.
“In Nigeria, I’ve realised that real power isn’t in money — it’s in meaning,” she said. “It’s about passing down nobility, not just naira.”
Speaking about her own personal journey, Cuppy noted that while she deeply admires her father, Mr. Femi Otedola, whose investments have built an empire valued at nearly $2 billion, her career path reflects a conscious choice to define success differently.
“Of course, my father’s success inspires me,” she added, “but I’ve learned that legacy isn’t about walking in someone else’s footsteps — it’s about creating your own path with purpose and integrity.”
DJ Cuppy further highlighted that the future of African wealth must evolve from imitation to innovation and preservation, advocating for systems that promote social responsibility, entrepreneurship, and long-term impact over short-term gain.
The Milken Institute and 7 Generations Africa event brought together thought leaders, investors, and next-generation wealth custodians to discuss how family offices can be vehicles for inclusive growth, philanthropy, and sustainable economic transformation across Africa.
With her ongoing advocacy for education, empowerment, and legacy-building, DJ Cuppy continues to use her platform to redefine wealth and influence — not by inheritance, but by intention.
