By Chukwuemeka Iwuchukwu
In a bold move that reinforces its commitment to impactful partnerships and youth-driven marketing, Sea Horse Lubricants, one of Nigeria’s leading automotive lubricant brands, has announced the renewal of its brand ambassadorial deal with popular comedian MC Ezegetive (real name Onyekachi Christian Nweke) for the third consecutive year. Simultaneously, the company is unveiling the addition of fast-rising digital content creator Unku SP (Obinwanne Valentine Nonso) as its newest brand ambassador.
This dual announcement marks a strategic step in Sea Horse Lubricants’ marketing and branding journey, as the company continues to align itself with influential voices who embody the spirit of authenticity, innovation, and mass appeal.
Over the past three years, MC Ezegetive has become a familiar and beloved face associated with the Sea Horse brand. His unique brand of humour, wide grassroots reach, and dynamic presence at social media campaigns, roadshows, and automotive events have solidified his role as a key brand advocate.
“Working with Sea Horse has been an exciting journey,” MC Ezegetive said. “It’s more than just being the face of a brand — it’s about connecting with real people and promoting products that genuinely deliver on their promise of quality.”
The third-year contract renewal reflects not only the brand’s satisfaction with the value MC Ezegetive brings but also its strategic intent to build lasting partnerships that resonate with the Nigerian market.
In a move aimed at capturing younger, digitally active consumers, Sea Horse Lubricants also announced the onboarding of Unku SP, one of Nigeria’s fastest-growing online personalities known for his witty skits and relatable content. With a strong digital following and a flair for authentic storytelling, Unku SP is expected to inject fresh energy into the brand’s digital engagements.
“I’m excited to join Sea Horse Lubricants — a brand that stands for excellence, reliability, and Nigerian innovation,” Unku SP said. “Together, we’re going to do great things that inspire and connect with people.”
With this renewed and expanded ambassadorial lineup, Sea Horse Lubricants is doubling down on its mission to deliver top-tier automotive lubricant products while maintaining a vibrant presence in the hearts of consumers.
The company continues to set industry benchmarks, offering high-performance lubricants tailored for a broad range of vehicles — from commercial fleets to personal cars — all manufactured to meet global standards and support Nigeria’s growing automotive sector.
As Sea Horse Lubricants evolves, so too does its brand identity — blending innovation, quality, and the power of local influencers to tell its story.
cc: Ebuka Onunkwo
