AMB Roundtable Set to Address Digital Transformation Challenges Facing Nigeria’s Booming Music Sector
Lagos, Nigeria – In a significant boost for Africa’s largest music market, the upcoming AMB Roundtable has announced the appointment of globally acclaimed music business scholar Professor Daniel Nordgård as moderator for its high-level industry discussions. The event comes at a pivotal moment for Nigeria’s $26 million music industry as it seeks sustainable solutions to digital age challenges.
Event organizer Michael Odiong emphasized the timing’s importance, stating: “Nigeria’s music industry is experiencing unprecedented global success but still faces fundamental structural issues. From fair digital compensation to effective royalty collection, we need these critical conversations now more than ever. Having Professor Nordgård guide this dialogue brings world-class expertise to our local challenges.”
The roundtable will focus on three key areas crucial to Nigeria’s music ecosystem: digital monetization strategies adapted to Africa’s unique mobile-first economy, policy frameworks to protect creative rights while fostering innovation, and structural reforms to create sustainable career paths beyond just superstar artists.
Professor Nordgård, whose groundbreaking research on digital transitions has influenced music markets worldwide, noted Nigeria’s special position: “What’s happening in Nigeria’s music sector represents one of the most fascinating case studies globally. The direct leap from informal distribution to digital platforms, combined with Afrobeats’ international explosion, offers valuable lessons for emerging markets everywhere.”
Industry analysts highlight the event’s potential impact, particularly in addressing Nigeria’s persistent challenges with piracy, uneven royalty distribution, and infrastructure gaps in live music promotion. The discussions aim to produce actionable policy recommendations and business models tailored to the African context.
The AMB Roundtable will convene top music executives, digital platform representatives, policymakers, and leading . Expected outcomes include a comprehensive policy white paper for Nigerian legislators and best practice guidelines for digital music services operating in African markets.
By Anthony Emeka Nwosu
About the AMB Roundtable
The AMB Roundtable is Nigeria’s premier music business think tank, facilitating strategic dialogue between African music stakeholders and global industry leaders to develop solutions for sustainable creative sector growth.
