Palmpay, one of Nigeria’s leading fintech companies, has secured a landmark deal by partnering with renowned cryptocurrency expert Linus William Ifejika, popularly known as B-Lord. The partnership, which positions B-Lord as Palmpay’s new brand ambassador, is part of the company’s strategy to engage the younger market segment and further strengthen its brand presence.
B-Lord, widely recognized as the richest African Bitcoin vendor and CEO of Blord Group, made the announcement on his social media platforms. “Guess what? I just signed a multi-million dollar deal with Palmpay. This partnership between Blord Group and Palmpay marks the birth of Billpoint POS and will have a significant impact on the tech industry,” B-Lord shared via Facebook. He expressed excitement about the collaboration, emphasizing its personal significance and the potential it holds for the tech landscape.
In a subsequent message, B-Lord highlighted the value of perseverance, saying, “As I’ve always said, tough times lead to smoother paths ahead. Congratulations to us!” He also thanked Palmpay’s Managing Director, Nwosu Chika, for the opportunity, adding that the partnership is set to pave the way for the launch of the Billpoint POS machine, which will revolutionize the fintech space.
The multi-million dollar deal further cements Palmpay’s commitment to innovation and its role in expanding Nigeria’s fintech and crypto sectors. With B-Lord at the forefront, this collaboration is expected to generate significant attention and drive the success of Billpoint POS.
B-Lord, a serial entrepreneur with deep roots in cryptocurrency and tech, is now positioning his brand alongside Palmpay, marking a new era of collaboration between fintech and cryptocurrency industries in Nigeria.
Anthony Nwosu
