In a major development for grassroots sports in Nigeria, Funmilola Abiola-Oyewole (ACIM), a seasoned professional in brand building, management, and digital marketing, has announced her appointment as the new MILO Sports Marketing Manager at Nestlé. The announcement marks a significant step for both her career and the future of sports in the country.
While many may view this as simply a new title, Funmilola emphasizes the broader implications of the role, particularly in the context of Nigerian sports. MILO has been a long-standing champion of grassroots sports, and its flagship event, the MILO Schools Basketball Championship, recently concluded its 24th edition. The tournament has consistently promoted inclusivity, with the last two editions showcasing the talents of children with special needs during the National Finals.
“MILO isn’t just hosting tournaments; it’s leading a movement that’s pushing the boundaries of inclusion in Nigerian sports,” Funmilola remarked, underscoring the significance of her new position. Her focus extends beyond the championships to addressing broader challenges in Nigerian sports, such as the low turnout at this year’s Olympics. “There’s clearly much work to be done in terms of awareness, education, and access to sports,” she stated.
As MILO Sports Marketing Manager, Funmilola will spearhead grassroots programs aimed at making sports more accessible to children across Nigeria. She will also be at the forefront of developing strategic partnerships and collaborations that will shape the future of sports development in the country. MILO’s vision is to instill core values like confidence, discipline, teamwork, and respect through sports—skills that benefit children both on and off the field.
With a clear mission to drive sports education and foster greater participation, Funmilola is optimistic about the potential for lasting impact. “I’m excited about the journey ahead and I’m counting on your support as we work together to make a difference in Nigerian sports,” she said.
Her new role at Nestlé signals not just a personal career milestone but a significant commitment to advancing the sporting landscape in Nigeria, ensuring that every child has the opportunity to learn, grow, and succeed through the power of sports.