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Moppets introduces wholesome and organic alternatives, disrupting the traditional baby food industry
Lagos, Nigeria – In a market saturated with additives, colorings, and processed grains, Roberta Edu has emerged as a game changer, bringing a breath of fresh air to Nigeria’s infant baby formula market with her brand, Moppets. With a focus on disrupting the industry and providing healthier options for infants, Edu aims to empower mothers with a choice that promotes the well-being of their children.
As a dedicated working mother, Edu understands the importance of providing nutritious meals for her kids. It was during the height of the Covid-19 pandemic, when supermarkets and malls were closed, that she embarked on a quest to find the perfect infant formula. This led to the creation of Moppets, initially starting as a home experiment where Edu researched and collaborated with pediatricians and nutritionists to develop baby food recipes.
What began as a humble endeavor soon gained traction as Edu shared her experiences on her Facebook page. Encouraged by the positive response and advice from her followers, she decided to commercialize her product. Within just three years of establishment, Moppets has made significant waves in supermarkets and malls, revolutionizing the value chain delivery and logistics.
With a background in IT, Roberta Edu, often referred to as “Betta” by her friends, aims to make a lasting impact and serve as a role model for young girls aspiring to make a difference. Her success story challenges the notion that certain fields are exclusive to men, emphasizing the potential for women to achieve remarkable accomplishments given the right opportunities.
Presently, Moppets offers three variants of baby formula, catering to the diverse needs of infants. Additionally, the company is exploring the expansion into organic grain foods for adults. The infant formula market in Nigeria is one of the largest in Africa, with millions of babies born annually. Moppets is causing a disruption in this market, offering a local, organic alternative that resonates with health-conscious consumers.
Commenting on her brand, Mrs. Roberta Edu expressed, “I am just a mother striving to provide quality meals for my kids and other children in Nigeria at an affordable price. That is why we started Moppets. We want to give mothers like us the option to feed their children locally-produced food while contributing to job creation and the development of the economy through value chain enhancement.”
With Moppets’ mission to promote healthy and wholesome nutrition for infants, Roberta Edu is carving a path toward a better future for Nigerian children, one meal at a time.
Anthony Emeka Nwosu
What began as a humble endeavor soon gained traction as Edu shared her experiences on her Facebook page. Encouraged by the positive response and advice from her followers, she decided to commercialize her product. Within just three years of establishment, Moppets has made significant waves in supermarkets and malls, revolutionizing the value chain delivery and logistics.
