Uncategorized Posted on

NBA Africa and KFC Africa Announce Marketing Partnership

Author admin 0 572

NBA (www.NBA.com) Africa and KFC Africa today announced a marketing partnership that will see NBA Africa and KFC Africa collaborate on a number of promotions and activations for basketball fans across eight countries on the continent:  Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania.

We are proud to announce this exciting partnership between our iconic KFC brand and one of the most epic sports brands in the world

Through the partnership, KFC Africa and NBA Africa will launch co-branded product campaigns, limited-edition merchandise giveaways, and limited-edition KFC x NBA promotions, including the opportunity for basketball fans to win tickets to live NBA games in the U.S. and complimentary access to NBA League Pass, the league’s premium live game subscription service.  Additional details about the promotions will be announced at a later date.

“We are proud to announce this exciting partnership between our iconic KFC brand and one of the most epic sports brands in the world,” said KFC Marketing Director, Rest of Sub-Saharan Africa, Emmanuel Kasambala.  “As a brand that has been on the continent for 50 years, we are passionate about connecting with the youth at the touchpoints that really mean something to them.  So, beyond the extremely cool products and merchandise we will offer, we have longer-term plans to inspire the youth to achieve more in life through basketball.  We are exploring various grassroots basketball initiatives, like the refurbishment of courts, and basketball clinics in communities.  It is about inspiring and enabling the youth to reach for, and achieve, their dreams.”

“We are excited to partner with KFC Africa to launch a series of fan-centric activities and promotions as part of our efforts to provide compelling ways for basketball fans across the continent to engage with the NBA,” said NBA Africa CEO Victor Williams.  “We want to meet our fans where they are and make the game of basketball more accessible, and through this partnership with one of the world’s most iconic food brands, we look forward to reaching new and existing fans and providing them with more opportunities to experience the NBA.”

For the latest news and more information on the competitions, prizes and programmes, fans can follow #KFCBalling on social media.

Leave a Comment

Your email address will not be published.

You may also like

Business Culture Economy Education Posted on

7 Nations Back Nigeria’s UNESCO Media Institute Bid, 20 Others Pledge Support – Minister

Author admin 0 61
post-image

 

Nigeria’s ambition to host the UNESCO Category II Media and Information Literacy (MIL) Institute has gained significant international backing, with seven nations formally endorsing the bid and 20 others committing support. This development was announced by the Minister of Information and National Orientation, Mohammed Idris, during a courtesy visit by a UNESCO delegation currently assessing Nigeria’s readiness to host the institute.

“We have the support of about seven sister nations and commitments from twenty others. We are confident that at the next sitting of the UNESCO Board, Nigeria will secure the final hosting right for the MIL Institute, which will be located within the premises of the National Open University of Nigeria (NOUN) in Abuja,” Idris said.

Positive Feedback on Preparedness

The minister expressed satisfaction with the preliminary assessment from UNESCO’s inspection team, noting that Nigeria’s preparations align with the organization’s requirements. He highlighted that the initiative is not only a national…

Read More
Business International Posted on

Chinyere Okorocha Reflects on Career Milestone at Jackson, Etti & Edu London Conference

Author admin 0 64
post-image

 

Chinyere Okorocha, the immediate past chair of the Nigerian Bar Association Women Forum (NBAWF), recently recounted one of her proudest career moments in 2024—a significant milestone that underscored her leadership and organizational prowess.

In her reflections, Okorocha highlighted her role in the London conference hosted by her firm, Jackson, Etti & Edu, at the prestigious Bvlgari Hotel. Themed “Investing in Africa’s Digital Economy: Catalysing the Next Frontier of Growth,” the event showcased Africa’s digital potential and was a platform for meaningful dialogue.

As Chair of the Conference Planning Committee and Compère for the event, Okorocha described the experience as a remarkable honor and a defining moment in her career. She referred to the event, tagged “African Digital Dialogue & Reception,” as a challenge she embraced wholeheartedly.

“Organizing a major out-of-station event in London was no small feat,” she said. “It was a huge success, thanks to the dedication and hard work of…

Read More
Business Economy Posted on

The evolution of data’s ‘AI-dentity’

Author admin 0 99
post-image

 

In a time where data drives decision making and innovation, the journey of artificial intelligence (AI) has transformed from a technical concept to a cornerstone of modern business strategies. And today, we’ve reached the point in the evolution of data’s ‘AI-dentity’ that demands careful navigation to ensure that organisations are able to unlock real business value, but also maintain ethical and responsible practices.

Climbing Maslow’s AI hierarchy

Phil Anderson, Sales Manager for Digital Business Solutions at Datacentrix, places significant focus on having the right building blocks in place to manage risk versus deriving business value.

Anderson draws a parallel between Maslow’s hierarchy of needs and a business’s journey with AI, where foundational layers such as responsible and ethical AI policy, robust data management and governance, considered platform choices, and the human factors all need to be considered to form the foundation of sustainable innovation. This is reflected in the current market, where…

Read More
Announcements Business Economy Gadgets Posted on

KECAAM TECHNOLOGIES LTD PARTNERS WITH GLOBAL BRAND FOXIT TO TRANSFORM E-SIGNATURE SOLUTIONS IN WEST AFRICA

Author admin 0 175
post-image

 

Kecaam Technologies Ltd, a leading IT firm based in Lagos, Nigeria, has solidified its position as a trailblazer in digital transformation by partnering with Foxit, a globally renowned provider of PDF solutions and e-signature technologies. This strategic collaboration underscores Kecaam Technologies’ commitment to delivering cutting-edge solutions that enhance operational efficiency and data security for businesses in Nigeria, Ghana, Liberia, and Sierra Leone.

As the Authorized Distributor of Foxit in these countries, Kecaam Technologies Ltd is at the forefront of providing top-tier solutions that revolutionize how organizations manage documents and secure approvals. The firm is actively seeking resellers across Nigeria and other West African countries to expand the reach of Foxit’s innovative offerings.

Advantages of Foxit eSign Documents

Foxit eSign has emerged as a superior choice for businesses aiming to streamline their workflows and enhance productivity. Below are some key benefits that set it apart from other e-signature solutions:

Read More
Business Posted on

Why Menxtt Technology NG is Your Ideal Partner for Device Procurement and Digital Solutions

Author admin 0 208
post-image

 

In the fast-paced digital age, having the right technology and online presence is crucial for personal and business success. Menxtt Technology NG, a leading provider of device procurement, IT support, repairs, website development, and social media management, offers comprehensive solutions to meet your technological needs efficiently and affordably.

Why Choose Menxtt Technology NG for Device Procurement?

Whether you’re purchasing a smartphone, laptop, or other tech gadgets, selecting the right supplier is key to ensuring product quality and value for your investment. Menxtt Technology NG stands out for several reasons:

  1. Authenticity Guaranteed
    • They source only genuine, high-quality devices directly from trusted manufacturers and distributors, ensuring durability and reliability.
    • You never have to worry about counterfeit or substandard products.
  2. Competitive Pricing
    • Menxtt offers cost-effective procurement solutions tailored to your budget, whether you’re an individual, small business, or large corporation.
    • Enjoy great value without compromising on quality.
  3. Expert Consultation
    • Their experienced team provides…
Read More
Business Economy News Opinion Posted on

Speed will define the technology landscape in 2025

Author admin 0 200
post-image

By Ravi Bindra, CISO at SoftwareOne  and Martin Roskelly, Product Manager, Security at SoftwareOne 
 
2024 will go down in history as the year AI moved beyond experimentation to becoming a more mainstream part of some of our daily work processes. Since its boom, businesses leaders have been more and more urged to consider its uses. From automating simple workplace tasks, for example, to in-depth analysis of complicated documents and large datasets, AI technology has become quickly embedded into many processes, as companies eagerly sought out competitive edge, cost saving advantages and greater productivity.
As we move beyond this phase of discovery and implementation, in 2025 the challenge will lie in striking a careful balance between harnessing the latest technologies for competitive edge while ensuring that innovations really do drive benefits safely and securely. This will be vital to not…

Read More
Business Security Society Posted on

EFCC Condemns False Narratives on Loss of Officer

Author admin 0 99
post-image

The Economic and Financial Crimes Commission, EFCC, expresses grief on the loss of one of its officers, Assistant Superintendent of the EFCC, ASE II Aminu Sahabi Salisu who was killed in cold blood while on a legitimate duty on January 17, 2025 by a suspected internet fraudster,  Joshua Chukwubueze Ikechukwu.

Additionally, the Commission views with great concern the irresponsible,  callous, inhuman and outrageous narratives being circulated on social media on the whys and wherefores of the fatal accident. It is heinous to reduce the death of a gallant officer who was carrying out patriotic and official duties to social media razzmatazz.

More worrisome is the fact that some faceless commentators are pitching their tents with an alleged criminal who unleashed terror on officers of the EFCC in their line of duty. There is no justification whatsoever to rationalise a murderous act. The milk of human kindness demands that a grieving…

Read More
Business Opinion Society Technology Technology Trends Telecoms Posted on

Telecom Sector News: Call Rates Set to Increase to N18/Minute Under New Tariff Plan

Author admin 0 104
post-image

In a significant development for Nigeria’s telecommunications industry, the Minister of Communications, Innovation, and Digital Economy, Dr. Bosun Tijani, has announced that telecom service tariffs are set to increase by 30 to 60 percent. This adjustment, far below the 100 percent hike initially demanded by mobile network operators (MNOs), aims to balance industry sustainability with consumer affordability.

During an interview on Channels TV, Dr. Tijani revealed that the new rates would see call charges rise from the current average of N11 per minute to approximately N18.33 per minute, if a 60 percent adjustment is adopted. SMS charges will increase from N4 to N6.67, while the cost of 1GB of data could climb from N1,000 to N1,667.

“The sector drives growth in our country. Allowing a 100 percent tariff increase would be harmful to citizens who heavily depend on telecom services,” Dr. Tijani stated, underscoring the government’s focus on protecting consumers while…

Read More