In a country that is doing everything to curtail capital flight and keep foreign exchange in check, Nigeria has been importing baby food and infant formula that is in billions annually. This singular fact has had a negative impact in the food industry. This impact can be looked at from two different perspectives be it nutritionally, nationally and economically. With this in view, a new entrant in the baby food market, MOPPET is poised to change the narrative in the infant formula and baby food ecosystem by producing and supplying world-class baby foods to mothers in the country under global best practices.
Over $1.5 billion is spent annually on importation of milk alone in the country annually! These excludes other baby cereals in the market. This situation has caused a lot of capital flight. The Federal Ministry of Agriculture and Rural Development (FMARD) has estimated that Nigeria spends $5 billion to import foods annually out of which $1.5 billion goes to importation of milk and other dairy products.
Moppet Foods is bringing to the fore baby food formulated for the Nigerian child using organic products, no additives and colorings. The company carefully picked the best materials and ingredients to make this wonderful food for babies. It has shown high tolerant level and kids loved. The company is investing hugely in research, development and marketing to change the Nigerians perspective and view on local baby food and infant formula.
On the introduction of Moppet into the Nigerian market, the company said “In today’s world of a high level of industrialization, healthy foods are replaced with highly processed, unhealthy, and ready-to-eat meals filled with artificial coloring and preservatives. We think this is not healthy. We need to revive the legacy of fresh and natural food to new-age kids and adults just like in the past. We are here to help you bridge the gap in providing fresh, natural, and nutritious meals to your children as we aim to deliver 100% natural homemade cereals to every Nigerian home.”
Speaking to the media, Roberta Edu, the Chief Executive Officer of Moppet Foods said “Since we launched Moppet Foods last year, today is the 1st Saturday I spent at home with family and also make food. And this is inclusive of all the Christmas and New Year holidays, I was in the factory throughout. I am happy with the growth of the business, the grace to now spend time with family and the future that we have planted in God’s hands together with strategic plans and milestones “
She added that “Our Moppet Veggies is rich in nutrients, made with premium fruits and vegetables…Giving your baby the best combination of taste and value. It is Instant… no cooking required. Delicious, nutrient rich and fresh. Gently produced without additives, chemicals, artificial sugar and salt. Just look at the texture of the finished cereal. Suitable for babies 6 months to toddler years.”
Roberta also opined that “That Bananas are packed with essential nutrients that babies need to thrive, like folate, vitamin B6, Vitamin C, and potassium. Together these nutrients support the nervous system, skin health, iron absorption and blood pressure. It is also good to know that Bananas contains more antioxidants than many berries, herbs and vegetables…Our Moppet Nutmeal is Banana base with other nutritious grains.”
“We launched Moppet because we were fed up with the lack of fresh, natural and convenient children’s meal options. Eating natural and healthy food has no secret, we all know what it has on all of us. The food you eat can be either the safest and most powerful form of medicine or the slowest form of poison. But in today’s world of busyness where is the time to get hold of that? We believe you shouldn’t have to choose between what’s healthy for your kiddo and what’s easy for you. So, Moppet packs of All-Natural Porridge mix is our way of giving you the win-win alternative that we know parent needs and deserves right now”, Roberta Edu concluded.
Anthony Nwosu.c
